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by Alkan Balkaya · Last updated: 2026-06-21The best Moosend alternatives are Mailsoftly for all-around value, Brevo for high-volume senders, ActiveCampaign for advanced automation, Klaviyo for e-commerce, and Kit for creators. Most former Moosend users cut costs 30 to 60 percent while gaining a free plan, AI personalization, and responsive human support by switching to a platform priced for their real sending pattern.
Moosend was once a budget-friendly darling for growing businesses. That changed after Sitecore acquired the platform, introduced enterprise-focused pricing, and removed the free plan entirely. If you relied on Moosend for affordable automation and solid deliverability, you have likely noticed the gap between what you pay and what you receive widening each renewal cycle.
Comparing options? See our full roundup of the best email marketing services for the complete picture.
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The good news: the email marketing landscape has matured considerably. Several platforms now deliver better automation, stronger analytics, and more transparent pricing than post-acquisition Moosend. Whether you need advanced segmentation for e-commerce, a simple drag-and-drop builder for newsletters, or an all-in-one CRM with email capabilities, there is a strong option waiting. This guide breaks down eight of the best Moosend alternatives so you can compare email marketing platforms side by side and pick the one that fits your workflow and budget.
Every platform below was evaluated on five criteria: ease of use, automation depth, deliverability reputation, pricing transparency at realistic contact tiers, and quality of customer support. Pricing data reflects verified figures as of 2026-04-15.
Key Takeaways
Businesses are leaving Moosend because its post-acquisition pricing rose, its free plan disappeared, and product development shifted toward Sitecore’s enterprise roadmap rather than standalone email marketing. For growing senders, that combination creates three concrete pain points worth weighing before your next renewal.
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Moosend’s acquisition by Sitecore in 2021 triggered a slow but steady transformation from an growing-business-friendly tool into an enterprise add-on. The free plan disappeared. Pricing jumped. Product development shifted toward Sitecore’s broader digital experience platform rather than standalone email marketing improvements. For growing businesses, this creates three concrete pain points.
None of this means Moosend is a bad platform. It simply no longer serves the audience it was built for. If you are a growing business, creator, or growing startup, the alternatives below will give you more for less. If you are weighing one specific swap, our Moosend vs Mailsoftly breakdown lines up features, pricing, and migration effort so you can decide quickly.
The strongest Moosend alternatives in 2026 are Mailsoftly, Brevo, Mailchimp, ActiveCampaign, Kit, Constant Contact, Klaviyo, and HubSpot. The table below summarizes who each platform is best for, whether a free plan exists, and where pricing starts.
| Platform | Best For | Free Plan | Starting Price |
|---|---|---|---|
| Mailsoftly | All-around email marketing with AI | 500 contacts, 2,000 emails/mo | $39/mo (annual) |
| Brevo | High-volume senders with large lists | 300 emails/day | $9/mo (5K emails) |
| Mailchimp | Beginners and brand recognition | 250 contacts, 500 sends/mo | $13/mo (500 contacts) |
| ActiveCampaign | Advanced automation and CRM | No (14-day trial) | $19/mo (1K contacts) |
| Kit (ConvertKit) | Creators and newsletter publishers | Up to 10K subscribers | $39/mo (1K contacts) |
| Constant Contact | Local businesses and events | No (60-day trial) | $12/mo (500 contacts) |
| Klaviyo | E-commerce and Shopify stores | 250 profiles, 500 emails/mo | $20/mo (500 contacts) |
| HubSpot | Full CRM + marketing suite | 2,000 emails/mo (with branding) | $15/mo (1K contacts) |
The right Moosend alternative depends on your list size, sending frequency, and how much automation you actually use. Here is a detailed breakdown of each platform, including what it does well, where it falls short, and verified pricing.
Mailsoftly was built from the ground up for the exact audience Moosend left behind: growing businesses that need powerful automation without enterprise pricing. The platform combines AI-driven personalization, a visual drag-and-drop editor, and smart segmentation into a clean interface that does not require a dedicated marketing ops team to operate.
The free plan includes 500 contacts and 2,000 emails per month, which is enough for most early-stage businesses to run real campaigns and evaluate the platform properly. Paid plans start at $39/mo (annual) for 5,000 contacts with a generous 40,000-email monthly limit. The Business plan covers 15,000 contacts at $79/mo annually, and Premium covers 30,000 contacts at $159/mo annually. That is roughly half of what many competitors charge at the same tier.
Brevo takes a fundamentally different approach to pricing: it charges by the number of emails you send, not the number of contacts you store. This makes it ideal for businesses with large lists but moderate sending frequency. You can store unlimited contacts on every plan, including the free tier, and only pay for your actual email volume.
The free plan allows 300 emails per day with Brevo branding. Paid plans start at $9/mo for 5,000 emails per month. At 20,000 emails it costs $19/mo, and at 40,000 emails it is $29/mo. At 100,000 emails it is $69/mo. Removing the Brevo logo costs an additional $10.80/mo. The platform also includes SMS marketing, WhatsApp campaigns, and a basic CRM at no extra cost.
The main limitation is automation sophistication. Brevo’s workflow builder handles standard triggers well but lacks the branching depth and conditional logic that power users expect from tools like ActiveCampaign.
Mailchimp remains the most recognizable name in email marketing, and its template library and integration ecosystem are genuinely strong. However, the platform has become increasingly expensive at scale, and its practice of charging for unsubscribed and inactive contacts frustrates cost-conscious marketers.
The free plan covers just 250 contacts and 500 sends per month. The Essentials plan starts at $13/mo for 500 contacts, rising to $110/mo at 10,000 contacts. The Standard plan, which unlocks behavioral targeting and send-time optimization, runs $135/mo for 10,000 contacts. Those prices add up quickly once your list grows past a few thousand.
Mailchimp works well for businesses under 1,000 contacts that want polished templates and simple automations. Beyond that threshold, the value proposition weakens considerably compared to platforms that do not charge for inactive subscribers.
If your business relies on multi-step, conditional automations with CRM integration, ActiveCampaign is hard to beat. Its visual automation builder supports branching logic, lead scoring, site tracking, and predictive sending. The depth of its workflow capabilities remains the industry benchmark.
That power comes at a cost. ActiveCampaign offers no free plan, only a 14-day trial. The Starter plan begins at $19/mo for 1,000 contacts, and the Plus plan (which adds CRM and landing pages) costs $59/mo at the same tier. At 5,000 contacts, Starter is $99/mo and Plus is $179/mo. Annual billing saves roughly 20 percent.
ActiveCampaign is the right choice for marketing teams with complex customer journeys. It is overkill for businesses that primarily send newsletters or simple promotional campaigns.
Kit, which rebranded from ConvertKit in 2024, focuses squarely on individual creators: writers, podcasters, course builders, and YouTubers. Its newsletter-first design philosophy means the editor prioritizes clean text layouts over complex visual templates. If your emails look more like personal letters than marketing brochures, Kit feels natural.
The free plan supports up to 10,000 subscribers, which is generous, but it limits you to one automation and includes Kit branding. The Creator plan starts at $39/mo for 1,000 subscribers ($89/mo at 5,000) and unlocks full automations, integrations, and branding removal. Creator Pro adds subscriber scoring and advanced reporting at $79/mo for 1,000 subscribers.
Kit is not ideal for e-commerce or visually complex campaigns. Its strength is simplicity, and that simplicity comes with intentional trade-offs in design flexibility.
Constant Contact has been around since 1995, and its target audience has not changed much: local businesses, nonprofits, and event organizers. The platform offers solid event management tools, social media posting, and an intuitive drag-and-drop editor that requires virtually no learning curve.
There is no free plan, but a 60-day trial gives enough time for proper evaluation. The Lite plan starts at $12/mo for 500 contacts and reaches $120/mo at 10,000 contacts. The Standard plan, which adds automation and segmentation, costs $35/mo for 500 contacts and $160/mo for 10,000 contacts. The Premium plan ($275/mo at 10,000 contacts) adds SEO recommendations and 500 free SMS per month.
Constant Contact’s deliverability rates are consistently strong, owing to its strict anti-spam policies and long sender reputation history. The trade-off is that its automation capabilities remain basic compared to more modern competitors.
Klaviyo was built for online stores, and its deep integrations with Shopify, WooCommerce, and BigCommerce show it. The platform excels at revenue attribution, abandoned cart sequences, product recommendation emails, and post-purchase flows. If you run an e-commerce business, Klaviyo’s data model gives you granularity that general-purpose tools cannot match.
The free plan covers 250 profiles and 500 emails per month. The Email plan starts at $20/mo for 500 contacts, $100/mo for 5,000 contacts, and $150/mo for 10,000 contacts. Each paid plan includes a send limit of 10x your contact count. At 25,000 contacts, the price reaches $400/mo.
Klaviyo’s pricing is among the highest on this list, and it is not designed for non-e-commerce use cases. If you do not need product-level tracking and revenue attribution, you are paying a premium for features you will never touch.
HubSpot’s Marketing Hub is less an email marketing tool and more a complete marketing operating system. It combines email, landing pages, forms, live chat, ad management, social scheduling, and a CRM into a single platform. For businesses that want everything in one place, HubSpot eliminates integration headaches entirely.
The free tier includes 2,000 emails per month with HubSpot branding. The Starter plan costs $15/mo for 1,000 marketing contacts. Beyond that, costs escalate dramatically: the Professional plan starts at $890/mo with a mandatory $3,000 onboarding fee, and the Enterprise plan begins at $3,600/mo with a $7,000 onboarding fee.
HubSpot is exceptional for funded startups and mid-market companies with the budget to match. For growing businesses looking for a Moosend alternative, the jump from Moosend to HubSpot Professional is typically not a realistic financial move.
Independent review data backs up the shift away from Moosend: buyers consistently reward platforms for fast support and predictable pricing rather than feature count alone. Scanning the marketing automation software category on G2 shows that ease of use and support responsiveness drive the highest satisfaction scores, which is exactly where post-acquisition Moosend has lost ground.
The pattern holds across review sites. Tools that price by real usage and resolve support tickets quickly tend to keep customers longer, while platforms that charge for inactive contacts or bury support behind premium tiers see more churn. Reading individual write-ups before you commit is worth the time, because the right fit depends on your sending pattern, not just a star rating. If a head-to-head helps, our guide on switching from Moosend to Mailsoftly walks through the practical migration steps in order.
Pricing is the single biggest reason businesses leave Moosend. The table below compares monthly costs at common contact tiers across all eight alternatives (as of 2026-04-15). Brevo is excluded from the contacts table because it prices by email volume, not contacts stored (see its breakdown above).
| Platform (Plan) | 500 | 1,000 | 5,000 | 10,000 | 25,000 |
|---|---|---|---|---|---|
| Mailsoftly (Basic) | Free* | $39 | $39 | $79 | $159 |
| Mailchimp (Essentials) | $13 | $26.50 | $75 | $110 | $270 |
| ActiveCampaign (Starter) | — | $19 | $99 | $189 | — |
| Kit (Creator) | — | $39 | $89 | $139 | $199 |
| Constant Contact (Lite) | $12 | $50 | $80 | $120 | $280 |
| Klaviyo (Email) | $20 | $30 | $100 | $150 | $400 |
| HubSpot (Starter) | — | $15 | $215 | $465 | $1,215 |
Mailsoftly consistently delivers the lowest per-contact cost at the tiers most relevant to Moosend’s former user base. At 5,000 contacts, Mailsoftly’s annual rate of $39/mo is less than half of Mailchimp Essentials ($75/mo) and significantly below ActiveCampaign Starter ($99/mo). For a deeper side-by-side view, visit the Mailsoftly pricing page to see full plan details and the annual discount breakdown.
Choose your Moosend alternative based on your actual workflow, not a generic “best overall” label: match list size, sending frequency, and automation depth to the platform that prices for that exact pattern. The decision framework below maps the most common situations to a clear recommendation. Independent email marketing software ratings on Capterra are a useful cross-check once you have a shortlist.
You migrate from Moosend without losing deliverability by exporting your full list and engagement data, authenticating your sending domain on the new platform first, and running both tools in parallel for two weeks before you cut over. Switching does not have to be disruptive. Most alternatives support CSV imports, API-based migrations, and some offer dedicated migration assistance.
A deliverability benchmark study found that businesses maintaining proper domain authentication during platform switches experience virtually no disruption to inbox placement rates. The key is setting up your DNS records before sending a single email from the new platform.
Ready to switch?Start free with Mailsoftly →
500 contacts, 2,000 emails per month. Free hands-on migration. No credit card.
New to the channel or rebuilding your strategy from scratch? Brush up on the Email Marketing Fundamentals before you commit to any platform, then choose the tool that fits the workflow you actually plan to run rather than the longest feature list.
Looking for a simpler Moosend alternative? See why teams switch to Mailsoftly as a Moosend alternative — free hands-on migration in 1-2 hours, no contracts, real human support.
Moosend remains functional, but its value proposition has shifted since the Sitecore acquisition. Price increases, the removal of the free plan, and slower feature development have made it less competitive for growing businesses. If you are already on Moosend and satisfied, there is no urgency to move. But if your contract is up for renewal, comparing current alternatives will likely reveal better options at the same or lower price.
For contact-based pricing, Mailsoftly offers the lowest cost at most tiers. Its free plan (500 contacts, 2,000 emails/mo) requires no credit card, and the Basic plan covers 5,000 contacts at $39/mo annually. For volume-based pricing, Brevo starts at $9/mo for 5,000 emails with unlimited contacts. The cheapest option depends on whether your priority is list size or send frequency.
There is no one-click automation migration between Moosend and other platforms. You will need to manually recreate workflows. However, most alternatives offer visual automation builders that make this straightforward. Export your Moosend automation logic as screenshots or documentation, then rebuild them in your new platform. The process typically takes a few hours for standard welcome series and abandoned cart flows.
Deliverability depends more on your sending practices than on the platform itself. That said, platforms with dedicated IP options, built-in authentication tools, and strict anti-spam policies tend to maintain stronger sender reputations. Mailsoftly, ActiveCampaign, and Constant Contact all score well on deliverability benchmarks due to proactive list hygiene enforcement and robust infrastructure.
If your sales process involves multiple touchpoints, lead scoring, and deal tracking, a CRM-integrated solution like ActiveCampaign or HubSpot will save you from stitching tools together. If you primarily send newsletters, promotions, or automated sequences without a complex sales pipeline, a focused email marketing tool like Mailsoftly or Brevo will deliver better results at a fraction of the cost.
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