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by Alkan Balkaya · Last updated: 2026-08-11The best Klaviyo alternatives are Mailsoftly, ActiveCampaign, Brevo, Mailchimp, Constant Contact, Kit, HubSpot, Omnisend, Drip, MailerLite, and GetResponse. The right pick depends on budget and business model: Mailsoftly and MailerLite win on price, Omnisend and Drip match Klaviyo’s e-commerce depth, and ActiveCampaign or HubSpot suit CRM-heavy teams.
Klaviyo built its reputation as the go-to email platform for e-commerce brands. But as your business grows or your needs shift, Klaviyo’s pricing can become difficult to justify. At 5,000 contacts, you’re paying $100/month for email alone. At 25,000 contacts, that jumps to $400/month. For many businesses, that math simply doesn’t work.
Comparing options? See our full roundup of the best marketing automation software for the complete picture.
Quick context: Mailsoftly offers transparent pricing, free hands-on migration, and human support. 500 contacts and 2,000 emails per month, no credit card.
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Already considering Mailsoftly? See it as a Klaviyo alternative for direct comparison: pricing at 5,000 contacts, free hands-on migration in about an hour, and what teams switch for.
Whether you’re a growing business looking for a more affordable option, a brand expanding beyond pure e-commerce, or a team that needs features Klaviyo doesn’t prioritize, there are strong alternatives worth considering. This guide breaks down 11 platforms that compete with Klaviyo on features, pricing, or both.
Each recommendation includes real pricing data so you can make an informed decision. If you are still weighing whether to invest in the channel at all, our primer on email marketing fundamentals explains why it remains the highest-ROI channel for most businesses, then focus on what actually matters: the features you’ll use and the price you’ll pay at your current list size.
Key Takeaways
Businesses leave Klaviyo mainly for cost and fit. Its per-profile pricing climbs sharply as lists grow, and its feature set is built for Shopify stores, so service, SaaS, and nonprofit teams pay for e-commerce tools they never use. A limited free tier and a steep learning curve add to the pressure.
Klaviyo does several things well: its Shopify integration is deep, its segmentation engine is powerful, and its analytics give e-commerce brands granular revenue attribution. But those strengths come with trade-offs that push many teams to explore other options.
Understanding how much email marketing costs across platforms helps put Klaviyo’s pricing in context. The alternatives below address these pain points while offering competitive or superior feature sets.
Read enough? Try Mailsoftly free with 500 contacts and 2,000 emails per month, no credit card.Start free with Mailsoftly →
The 11 alternatives below cover every major use case: budget-first email, e-commerce depth, creator monetization, and full CRM suites. Each entry leads with who it fits best, then verified pricing and the single clearest reason to choose it over Klaviyo.
Best for: Businesses that want powerful email marketing without Klaviyo’s price tag.
Mailsoftly delivers AI-powered segmentation, visual automation workflows, and advanced analytics at a fraction of Klaviyo’s cost. The platform works for any business type, not just e-commerce, and includes features like smart send-time optimization and built-in A/B testing across all paid plans. If you’re considering a switch from Klaviyo, the migration process takes minutes.
| Plan | Monthly | Annual | Contacts |
|---|---|---|---|
| Free | $0 | $0 | 500 |
| Basic | $49 | $39 | 5,000 |
| Business | $99 | $79 | 15,000 |
| Premium | $199 | $159 | 30,000 |
| Enterprise | Custom | Unlimited | |
Why choose over Klaviyo: At 5,000 contacts, Mailsoftly costs $39/month (annual) compared to Klaviyo’s $100/month. You save $732 per year while getting AI segmentation, automation, and generous email sends included.
Best for: Teams that need sophisticated automation and CRM functionality in one platform.
ActiveCampaign combines email marketing with a built-in CRM, making it a strong choice for businesses that want to manage their entire customer lifecycle without juggling multiple tools. Its automation builder is among the most flexible available, supporting conditional logic, lead scoring, and multi-channel workflows. The platform’s machine learning features predict which contacts are most likely to convert or churn.
Pricing: Starts at $19/month (Starter, 1,000 contacts). At 5,000 contacts, the Starter plan costs $99/month. At 10,000 contacts, expect $189/month or more depending on your plan tier. No free plan is available, only a 14-day trial, according to ActiveCampaign’s pricing page.
Why choose over Klaviyo: Better CRM integration and more versatile automation. ActiveCampaign works well for service businesses and B2B companies where Klaviyo’s e-commerce focus is a mismatch.
Best for: Budget-conscious businesses with large contact lists.
Brevo flips the typical pricing model: you pay by email volume, not contact count. Store unlimited contacts on every plan, including the free tier. This is a significant advantage if you have a large list but send campaigns infrequently. Beyond email, Brevo includes SMS marketing, WhatsApp campaigns, and a built-in CRM.
Pricing: Free plan includes 300 emails per day (unlimited contacts). Starter plans begin at $9/month for 5,000 emails and scale to $69/month for 100,000 emails. Brevo branding appears on free and lower tiers; removal costs $10.80/month extra.
Why choose over Klaviyo: Unlimited contacts on every plan eliminates the anxiety of list-size pricing. Ideal for businesses that send occasional campaigns to large audiences.
Best for: Growing businesses and beginners who want a recognizable platform with extensive integrations.
Mailchimp remains one of the most widely used email platforms, largely due to its massive integration ecosystem and approachable interface. Its email builder includes AI-assisted content generation, and its analytics dashboard covers campaign performance, audience insights, and revenue tracking. However, Mailchimp charges for all contacts, including unsubscribed ones, which inflates costs.
Pricing: Free plan limited to 250 contacts and 500 sends per month. Essentials starts at $13/month (500 contacts), climbing to $110/month at 10,000 contacts. Standard plans run $20 to $135 per month for the same range. Premium starts at $350/month regardless of list size.
Why choose over Klaviyo: Broader integration library and gentler learning curve. Better suited for businesses outside e-commerce that still want solid automation.
Best for: Local businesses, event organizers, and nonprofits that value simplicity and phone support.
Constant Contact prioritizes ease of use over feature depth. Its drag-and-drop editor, event management tools, and social media integration make it a practical choice for businesses that need to send professional emails without a steep learning curve. Phone and live chat support is available on all plans, which many competitors restrict to higher tiers.
Pricing: No free plan (60-day trial available). Lite starts at $12/month for 500 contacts, rising to $120/month at 10,000. Standard plans range from $35 to $310 per month. Premium adds SMS and starts at $80/month. Annual prepayment saves 15 percent.
Why choose over Klaviyo: Better support infrastructure and simpler interface. If you don’t need advanced segmentation or e-commerce tracking, Constant Contact delivers the essentials at a lower price point.
Best for: Creators, bloggers, and solopreneurs who monetize through content and digital products.
Kit was built specifically for the creator economy. Its strength lies in subscriber tagging, landing page builders, and commerce features that let you sell digital products directly through your email platform. The visual automation builder is intuitive, and the platform integrates well with creator tools like Teachable, Gumroad, and WordPress.
Pricing: Free plan supports up to 10,000 subscribers with limited automation and Kit branding. Creator plans start at $39/month for 1,000 subscribers, reaching $199/month at 25,000. Creator Pro adds advanced reporting and starts at $79/month. Annual billing saves 16 percent.
Why choose over Klaviyo: Purpose-built for content creators rather than e-commerce stores. Better landing pages, digital product delivery, and newsletter monetization tools.
Best for: B2B companies and growing teams that want marketing, sales, and service on one platform.
HubSpot’s email marketing is part of its broader Marketing Hub, which includes CRM, landing pages, social media management, and detailed attribution reporting. For teams already using HubSpot’s CRM, the email integration is seamless. The downside is cost: once you need features beyond the Starter tier, pricing escalates quickly.
Pricing: Free tools include basic email (2,000 per month with HubSpot branding). Starter begins at $15/month for 1,000 marketing contacts. Professional jumps to $890/month with a required $3,000 onboarding fee. Enterprise runs $3,600/month. HubSpot only charges for “marketing contacts,” but costs add up at scale.
Why choose over Klaviyo: Unified marketing, sales, and service platform. If your team needs CRM-first email marketing with deep lead scoring and attribution, HubSpot is the more comprehensive option.
Best for: E-commerce brands that want Klaviyo-level features at a lower price.
Omnisend is the closest direct competitor to Klaviyo in the e-commerce space. It offers pre-built automation workflows for cart abandonment, welcome series, browse abandonment, and post-purchase sequences. The platform integrates natively with Shopify, WooCommerce, BigCommerce, and other major e-commerce platforms. Its product recommendation engine and campaign booster feature help maximize revenue per email.
Pricing: Free plan includes 250 contacts and 500 emails per month. Standard email plans start at $16/month for 500 contacts. Pro plans add SMS and push notifications. Pricing generally runs 20 to 30 percent below Klaviyo at equivalent list sizes.
Why choose over Klaviyo: Similar e-commerce feature set at a lower price point. Pre-built workflows reduce setup time, and the SMS and push notification integration eliminates the need for separate tools.
Best for: Growing e-commerce brands that prioritize customer journey personalization.
Drip positions itself as a “revenue engine” for e-commerce. Its behavior-based segmentation tracks what customers browse, buy, and click, then uses that data to trigger hyper-personalized campaigns. The visual workflow builder handles complex branching logic, and Drip’s revenue attribution shows exactly which emails drive sales. The platform also offers built-in A/B testing for subject lines, content, and send times.
Pricing: Starts at $39/month for up to 2,500 contacts with unlimited email sends. Pricing scales with list size. No free plan is available, but a 14-day trial lets you test all features.
Why choose over Klaviyo: More intuitive interface for building complex customer journeys. Competitive pricing at smaller list sizes with strong e-commerce integrations.
Best for: Growing businesses and startups that want a clean, affordable email platform with no unnecessary complexity.
MailerLite stands out for its simplicity and value. The free plan is small since the June 2026 update (250 active subscribers, 2,500 emails per month), and paid plans include a website builder, landing pages, and pop-up forms. The email editor offers drag-and-drop, rich text, and HTML options. MailerLite doesn’t try to be an all-in-one marketing suite; it focuses on doing email well at an accessible price point.
Pricing: Free for up to 250 active subscribers and 2,500 emails per month. Comfort starts at $12/month for 500 subscribers. Power starts at $25/month and adds unlimited sending, an HTML editor, and promotion pop-ups.
Why choose over Klaviyo: Dramatically lower pricing and one of the cleanest, easiest editors around. If you need solid email marketing fundamentals without the complexity or cost of an enterprise platform, MailerLite delivers.
Best for: Marketers who want email, webinars, landing pages, and conversion funnels in one tool.
GetResponse combines email marketing with webinar hosting, a unique feature that most competitors lack. Its conversion funnel builder creates end-to-end sales flows from landing page to purchase. The platform includes an AI email generator, website builder, and web push notifications. For businesses that run webinar-based funnels, GetResponse eliminates the need for separate webinar software.
Pricing: Free plan includes 500 contacts and 2,500 newsletters per month. Email Marketing plans start at $19/month for 1,000 contacts. Marketing Automation starts at $59/month. E-commerce Marketing starts at $119/month. Annual billing saves up to 30 percent.
Why choose over Klaviyo: Built-in webinar hosting and conversion funnels that no other email platform offers. Strong choice for educators, coaches, and businesses that rely on webinar-driven sales.
Price matters, especially as your list grows (all figures as of 2026-04-15). Here’s how the platforms with verified pricing compare at common contact tiers. All numbers reflect monthly billing rates.
| Platform | 1,000 Contacts | 5,000 Contacts | 10,000 Contacts | 25,000 Contacts |
|---|---|---|---|---|
| Mailsoftly | $39* | $39* | $79* | $159* |
| Klaviyo | $30 | $100 | $150 | $400 |
| ActiveCampaign | $19 | $99 | $189 | $489+ |
| Mailchimp | $26.50 | $75 | $110 | $270 |
| Constant Contact | $50 | $80 | $120 | $280 |
| HubSpot | $15 | $215 | $465 | $1,215 |
| Kit | $39 | $89 | $139 | $199 |
The gap is stark at scale. At 25,000 contacts, Klaviyo’s published pricing reaches $400/month while Mailsoftly charges $159/month on its annual plan. That’s a savings of $2,892 per year. For a detailed breakdown of platform costs, see our guide to email marketing pricing linked above.
Choose based on four factors: your business model, list size and growth rate, must-have features, and migration effort. E-commerce brands lean toward Omnisend or Drip, creators toward Kit, CRM-heavy teams toward ActiveCampaign or HubSpot, and cost-sensitive general businesses toward Mailsoftly. Use the criteria below to narrow your shortlist.
Expect a 2 to 4 week transition for most businesses. You’ll export your data, document and rebuild automations, verify your sending domain, run both platforms in parallel, and redirect your signup forms. The process is less painful than most teams fear. Here’s a practical checklist for switching from Klaviyo to a new provider.
The entire process typically takes 2 to 4 weeks for most businesses. Teams with complex automations should budget an additional week for testing.
Every platform on this list has its strengths. But if you’re looking for a Klaviyo alternative that balances power, simplicity, and fair pricing, Mailsoftly stands apart. It pairs Klaviyo-level automation and analytics with transparent per-tier pricing that doesn’t punish list growth, plus free hands-on migration and human support.
Mailsoftly gives you the automation depth and analytics that growing businesses need, without locking you into e-commerce-only features or punishing you for list growth. Check our pricing page to see exactly what’s included at each tier.
For the broader landscape, compare the field in our roundup of the best email marketing services across price tiers and use cases.
Looking for a simpler Klaviyo alternative? See why teams switch to Mailsoftly as a Klaviyo alternative: free hands-on migration in 1 to 2 hours, no contracts, real human support.
Klaviyo is worth it for Shopify-based e-commerce brands that rely heavily on behavioral email flows and revenue attribution. If your business falls outside that niche, or if you’re price-sensitive at scale, the cost is hard to justify when alternatives offer similar capabilities for 40 to 60 percent less.
Yes. Export your subscriber list as a CSV from Klaviyo and import it into your new platform. Subscriber data, tags, and custom fields transfer cleanly in most cases. The only thing you’ll need to rebuild manually is your automation workflows, as those don’t transfer between platforms.
For pure cost, Brevo offers the lowest entry point with plans starting at $9/month for 5,000 emails (unlimited contacts). MailerLite starts at $10/month for 500 subscribers. Mailsoftly offers the best value at scale: $39/month (annual) covers up to 5,000 contacts with AI segmentation, automation, and 40,000 emails per month included.
Omnisend and Drip are the closest feature matches for e-commerce-specific use cases, with native Shopify integrations and pre-built cart abandonment flows. Mailsoftly is the best option if you want e-commerce features alongside capabilities that work for broader marketing needs.
Only if SMS is part of your marketing strategy. Platforms like Brevo, Omnisend, and Constant Contact include SMS on certain plans. If you’re not actively using SMS marketing, don’t pay a premium for it. Focus on email features and add SMS capability later if needed.
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