by Alkan Balkaya · Last updated: 2026-07-27

Best Klaviyo Alternatives for Shopify Stores

The best Klaviyo alternatives for Shopify stores are Mailsoftly, Omnisend, Brevo, MailerLite, and Mailchimp. Each offers native Shopify integration, abandoned cart flows, and purchase-based segmentation at a lower cost than Klaviyo, whose per-profile billing reaches $400 per month at 25,000 profiles for email alone.

Klaviyo built its reputation on deep Shopify integration and powerful e-commerce automations. That reputation comes with a price tag that grows faster than most stores can absorb. Add SMS, and the invoice can easily double.

If your Shopify revenue is healthy but your email marketing costs are eating into margins, you are not alone. Thousands of store owners are re-evaluating whether Klaviyo’s feature set justifies the premium, especially when multiple alternatives now match its Shopify integration, abandoned cart flows, and purchase-based segmentation at a fraction of the cost. This guide compares each option on integration depth, e-commerce features, and real pricing at the tiers that matter.

New here? Start with our top email marketing services overview for the fundamentals, then come back to this guide.

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Why Do Shopify Stores Leave Klaviyo?

Shopify stores leave Klaviyo mainly because of cost. Klaviyo charges per profile stored in your account, including active subscribers, one-time buyers who never opted in, and even suppressed contacts in some scenarios. As your customer base grows, your bill grows with it, whether or not those profiles ever open an email.

Three forces push Shopify merchants toward alternatives:

Per-profile billing scales painfully. A store generating $50K in monthly revenue might have 10K to 25K customer profiles in Klaviyo. That puts your email bill at $150 to $400 per month before SMS. As your customer base grows, your email costs grow linearly, regardless of how many of those profiles actually engage. If you want the line-by-line breakdown, our Klaviyo vs Mailsoftly comparison shows exactly where the gap opens up.

SMS overages compound the problem. Klaviyo bundles SMS credits into higher-tier plans, but overages are billed at premium rates. Stores running flash sales or cart recovery via SMS can see unexpected spikes on their invoices.

Complex billing obscures true cost. Between profile tiers, SMS credits, dedicated sending IPs (sold separately), and add-on features like reviews, the total Klaviyo bill rarely matches the number on the pricing page. Forecasting annual email marketing spend becomes guesswork.

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What Should You Look for in a Klaviyo Alternative?

Look for four things: deep Shopify integration, ready-made abandoned cart automation, segmentation by purchase behavior, and predictable pricing. Not every email platform plays well with Shopify, so filter your shortlist through these requirements before comparing specific tools.

Shopify integration depth is the most important filter. A basic integration syncs contacts. A deep integration syncs orders, products, browsing behavior, and discount codes in real time, enabling automations like post-purchase upsells and browse abandonment sequences.

Abandoned cart automation is non-negotiable for any e-commerce email platform. The best alternatives offer pre-built Shopify cart recovery flows that you can activate in minutes, not hours of manual setup.

Segmentation by purchase behavior separates e-commerce email tools from generic ones. You need segments based on order count, average order value, product category, and days since last purchase. Without this, your campaigns hit first-time buyers and loyal customers with the same message.

Sane, predictable pricing means knowing what your bill will be next month. The best alternatives either charge by email volume (so your list can grow freely) or offer generous contact tiers that do not punish growth.

What Are the Best Klaviyo Alternatives for Shopify?

The five strongest Klaviyo alternatives for Shopify are Mailsoftly, Omnisend, Brevo, MailerLite, and Mailchimp. Each pairs a native Shopify integration with abandoned cart automation, but they differ sharply on pricing model and depth of e-commerce features. All pricing data below is as of 2026-04-15, with annual billing rates shown where available.

1. Mailsoftly

Mailsoftly is built for growing businesses that want clean, powerful email marketing without enterprise complexity. Its Shopify integration syncs customer and order data, enabling segmentation by purchase behavior, product interest, and engagement level. Abandoned cart flows, welcome sequences, and post-purchase follow-ups are available out of the box.

The migration path is the simplest on this list. Mailsoftly offers free hands-on migration assistance, meaning the team will help you import your Klaviyo contacts, recreate your key flows, and verify everything before you send your first campaign. You can see the full breakdown on the Mailsoftly pricing page to compare plans side by side.

2. Omnisend

Omnisend is purpose-built for e-commerce and has one of the deepest native Shopify integrations available. It supports abandoned cart, browse abandonment, order confirmation, and shipping notification automations. Product recommendation blocks pull directly from your Shopify catalog, and segmentation includes purchase history, average order value, and predicted customer lifetime value.

Omnisend includes SMS and push notifications in its platform, so you do not need a separate tool for multi-channel messaging. Its free plan covers up to 250 contacts with basic features. Paid plans start competitively but scale with your contact count. The Shopify app has consistently strong ratings, and migration from Klaviyo is well documented in their help center.

3. Brevo (formerly Sendinblue)

Brevo takes a fundamentally different approach to pricing: it charges by email volume, not contact count. Every plan allows unlimited contacts. This is a major advantage for Shopify stores with large customer databases but moderate send frequency.

Brevo’s Shopify integration covers order tracking, transactional emails, and basic automation triggers. Its e-commerce segmentation is functional but less granular than Omnisend or Klaviyo. The platform also includes CRM, live chat, and landing pages. For stores that send fewer campaigns to a large list, Brevo can cut costs dramatically.

4. MailerLite

MailerLite offers a clean, lightweight platform that integrates with Shopify through its e-commerce automation features. You get abandoned cart emails, purchase follow-ups, and basic product recommendation blocks. The drag-and-drop editor is excellent for teams without a designer on staff.

MailerLite is popular with smaller Shopify stores that value simplicity over advanced segmentation. Its automation builder covers the essentials (welcome series, post-purchase, re-engagement) without the complexity of platforms like Klaviyo or ActiveCampaign. The tradeoff is fewer advanced e-commerce features: you will not find predictive analytics or deep product catalog integration here.

5. Mailchimp

Mailchimp rebuilt its Shopify integration after a notable breakup with the platform. The current integration syncs customers, orders, and products. Mailchimp offers pre-built e-commerce automations including abandoned cart, order notifications, and product retargeting. If Mailchimp is your main contender, our dedicated guide to Mailchimp alternatives for Shopify digs deeper into its e-commerce gaps.

One significant caveat: Mailchimp counts unsubscribed and non-marketing contacts toward your billing total. This inflates costs for stores with large, messy customer lists. The platform’s e-commerce features are solid but sit behind the Standard plan ($100/mo at 5K contacts), making it pricier than it first appears for Shopify use cases.

How Do the Klaviyo Alternatives Compare on E-Commerce Features?

All five alternatives ship a native Shopify app and abandoned cart flow. They separate on the deeper capabilities: purchase segmentation, product recommendations, built-in SMS, browse abandonment, and migration help. Features matter more than pricing if the platform cannot do what Klaviyo does for your store, so here is how each stacks up on the Shopify-specific capabilities that drive revenue.

How Much Do Klaviyo Alternatives Cost at Each Contact Tier?

At every contact tier, Mailsoftly and Mailchimp Standard undercut Klaviyo, with Mailsoftly cutting the deepest. The table below compares platforms that charge by contact count at the tiers where verified pricing data is available. Brevo is listed separately because it prices by email volume, not contacts.

At 5,000 contacts, Mailsoftly costs 61% less than Klaviyo. At the 25K tier, the gap widens further: $159 versus $400 per month, a savings of $2,892 per year on email alone. For a Shopify store reinvesting that margin into ads or inventory, the math speaks for itself.

Brevo offers an entirely different model. A store with 25K contacts that sends 40,000 emails per month pays just $29/mo on Brevo’s Starter plan. The tradeoff is less depth in e-commerce automations, but for stores focused on newsletters and promotions rather than complex flow logic, Brevo is remarkably cost-effective.

What Does Each Platform Cost at $25K, $100K, and $500K Monthly Shopify Revenue?

As Shopify revenue climbs, so does your profile count, and Klaviyo’s bill climbs with it while Mailsoftly stays flat. A rough rule of thumb: a store doing $25K a month typically holds around 10,000 profiles, $100K a month sits near 25,000 profiles, and $500K a month pushes well past 25,000. Mapping the verified prices onto those revenue bands shows exactly where the savings live.

The pattern is consistent: at every revenue band Mailsoftly runs roughly half of Klaviyo, and the gap only grows as you scale. A $100K-a-month store saves about $2,892 a year by moving to Mailsoftly Premium, and a $500K store with 25,000-plus profiles saves even more because Klaviyo keeps charging per additional profile while Mailsoftly holds its price through 30,000 contacts. For a fuller view of how these numbers behave across the market, see our breakdown of email marketing pricing.

How Do You Migrate Away from Klaviyo?

You migrate away from Klaviyo by exporting your profiles and documenting your flow logic, then rebuilding both in your new platform. Switching email platforms feels daunting, but the actual process is well-defined, and most Shopify stores can complete a migration in under a week.

The biggest risk during migration is losing your sending reputation. Avoid this by warming up your new platform gradually: send to your most engaged segment first, then expand over three to five days. If your new platform uses shared IPs (most do below enterprise tier), the warm-up period is less critical but still recommended.

Klaviyo flows cannot be exported as importable files into other platforms. You will need to manually recreate the logic. However, most Klaviyo flows follow standard e-commerce patterns (cart recovery, welcome, win-back) that every platform on this list supports natively. The actual rebuild time is typically two to four hours for a store running five to ten flows.

For the broader picture on choosing the right email tool, see our complete top email marketing services guide, which covers strategy, fundamentals, and advanced playbooks.

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Frequently Asked Questions

Why is Klaviyo so expensive?

Klaviyo charges per profile stored in your account, and the rate increases at each tier. At 25K profiles, you pay $400/mo for email alone. The platform also monetizes SMS separately, charges for dedicated sending IPs, and offers add-on products like reviews. This stacking model means your total bill often exceeds the base email price by 50% or more. Klaviyo positions itself as a premium e-commerce platform, and the pricing reflects that positioning.

What is the best Klaviyo alternative for small Shopify stores?

For stores under 5,000 contacts, Mailsoftly offers the strongest value. The free plan covers 500 contacts and 2,000 emails per month with no credit card required, and the Basic plan at $39/mo (annual) handles up to 5,000 contacts with 40,000 monthly emails. Omnisend is also a strong choice if built-in SMS is a priority. Both offer native Shopify integrations and abandoned cart flows.

Can I migrate my Klaviyo flows to another platform?

You cannot export Klaviyo flows as importable automation files. However, you can export the flow logic by documenting each flow’s triggers, conditions, timing, and email content. Every platform on this list supports the standard e-commerce automations (abandoned cart, welcome series, post-purchase, win-back) either as pre-built templates or configurable workflows. Most merchants recreate their core flows in two to four hours.

What is the cheapest Klaviyo alternative for Shopify?

Brevo is usually the cheapest because it prices by email volume, not contacts. A store with 25,000 contacts that sends 40,000 emails a month pays just $29/mo on Brevo’s Starter plan, and unlimited contacts are included on every tier. The tradeoff is shallower e-commerce automation. If you want deeper Shopify flows at a still-low price, Mailsoftly at $39/mo (5,000 contacts, annual) is the better balance of cost and capability.

Does switching from Klaviyo hurt my email deliverability?

It can, temporarily, if you do not warm up properly. When you move to a new platform, you are sending from new IP addresses (unless you bring a dedicated IP). The key is to send to your most engaged subscribers first and gradually expand your sending volume over three to five days. Import your suppression list from Klaviyo to avoid sending to previously bounced or unsubscribed addresses. Most stores see deliverability stabilize within the first week.

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Alkan Balkaya

Founder & CEO at Mailsoftly

Alkan is the founder and CEO of Mailsoftly, building email marketing tools for businesses of all sizes. He writes about email marketing strategy, deliverability, and the future of marketing automation.