MK Marketo Mailsoftly

The Marketo alternative for growing businesses.

Stop paying enterprise prices for SMB email needs. Published pricing, no contracts, no certified-admin requirement, no 6-month onboarding. Live in 1-2 hours with free hands-on migration.

Takes 2 minutes No credit card required Free migration included
Pricing at 5,000 contacts Monthly · USD
Marketo
$1500/mo
Growth plan · 5,000 contacts
Mailsoftly
$49/mo
Basic plan · 5,000 contacts
or $39/mo billed annually · save 20%
No 6-month onboarding …on the same list size, with more flexibility.
No 6-figure annual contract live in 1-2 hours
Loved by founders & marketers. Across the review platforms that matter.
Capterra 5.0
Trustpilot 4.6
G2 4.8
Software Advice 5.0
Product Hunt 5.0
See it before you switch

This is the product you're switching to

Real screenshots from a live Mailsoftly account - the deliverability tools, spam checks and automation builder you'll use every day. Click any shot to zoom.

Mailsoftly deliverability dashboard: sender reputation, domain health and engagement quality
Deliverability, front and centerSender reputation and domain health on one screen - know where you stand before you hit send.
Mailsoftly spam and delivery check: delivery grade with a full pass-by-pass breakdown
Spam check on every campaignA delivery grade with a pass-by-pass breakdown, caught before your subscribers ever see it.
Mailsoftly marketing automation workflow builder with if/else branching
Automations with real if/else logicBuild branching customer journeys visually - no workarounds, no add-on pricing.

See all 71 product screens in the full tour

A side-by-side comparison

Why choose Mailsoftly over Marketo?

The differences that actually show up in your day-to-day work - and your annual invoice. No marketing fluff, just what changes when you switch.

At a glance Same list size. Same job to be done. Two very different experiences.
Marketo
Mailsoftly
Recommended
Pricing at 5,000 contacts
$1500/mo
$18,000 / year
$49/mo
$588 / year - no certified-admin requirement
Entry pricing
Low, but limited features
Low-friction starter plan
Marketing automation
Basic
Visual flows + tags + branching
Segmentation
Limited & static
Flexible & behavior-based
Deliverability tools
Minimal
SPF, DKIM & DMARC included
Migration help
Not included
Free, hands-on
Customer support
Ticket-based queues
Real humans + Zoom calls
Contracts
Annual commitment options
No contracts. Cancel anytime.
Convinced? Most people are.
Stay where you are…
Why businesses switch from Marketo

Marketo is the enterprise standard. But SMBs hit one of these four walls immediately.

When customers tell us why they finally moved, the answers cluster around the same handful of things. Recognize any of these?

01

Pricing is sales-only with 1-year minimum contracts.

Marketo doesn't publish pricing. You go through a sales process, get a custom quote (usually $1,500-$3,000/mo+ depending on database size and features), sign a 1-year contract, and pay annually upfront. There's no try-before-buy, no monthly billing, no escape if it doesn't fit.

Mailsoftly: published pricing, monthly or annual, no contracts, no sales process
02

Onboarding takes 3 to 6 months with mandatory consulting hours.

Marketo's complexity demands implementation partners. A typical onboarding runs 3-6 months with paid consulting on top of the license fee. Most teams hire a Marketo-certified admin or contract a partner agency. Year one's all-in cost (license + onboarding + consulting + headcount) often exceeds $50K.

Mailsoftly: live in 1-2 hours with free hands-on migration, no consultants required
03

Built for enterprise marketing operations, not SMB email programs.

Marketo's strength is multi-touch attribution, complex lead scoring, account-based orchestration, and integration with the Adobe Experience Cloud. If your team is one or two marketers running a welcome series, newsletter, and a few automations, you're paying for a Boeing 747 to fly cross-town.

Mailsoftly: built for 1-50 person teams running focused email programs
04

Requires a certified administrator to operate day-to-day.

Marketo's complexity means even basic changes (creating a segment, updating a workflow, fixing a token) often require a certified Marketo admin. Certifications take weeks of study. If your admin leaves, you're stuck or paying premium contractor rates.

Mailsoftly: marketers can self-serve, no certification needed
Mailsoftly fixes these by being SMB-shaped, not enterprise-shaped.
Free migration

Live and sending in 1-2 hours, on a single Zoom call. We'll handle the setup.

No downtime. No data loss. No technical headaches. Our team moves your account from Marketo while you keep sending.

  • Importing contacts and lists - tags, segments, custom fields, all preserved.
  • Rebuilding campaigns and automations - your templates, recreated as yours, not generic.
  • Authenticating your sending domain - SPF, DKIM & DMARC set up properly.
  • Running your first campaign together - on a Zoom call, in real time.
Your migration plan ~ 1-2 hours
1 30-min scoping call with our team 0:00
2 Contacts, lists & tags imported 0:30
3 Templates & automations rebuilt 0:45
4 Domain authenticated · SPF / DKIM / DMARC 1:30
5 First campaign sent - together, on a call 2:00
Predictable pricing that scales with you

Start small. Grow without the surprise costs.

All plans include AI features, automation, segmentation, and free migration from Marketo. No annual contract required. Annual billing saves about 20%.

Free

For getting started or testing the waters before you switch.
$0/mo
· Marketo: no free plan, no public pricing, sales-only
Up to 500 contacts
2,000 emails/month
  • Newsletters & campaigns
  • Drag-and-drop builder
  • Sign-up forms
  • Email + chat support
Use for Free

Business

For teams running multi-step automation and multiple users.
$99/mo
· Marketo: enterprise contracts start at $1,500-$3,000/mo with year minimums
Up to 15,000 contacts
150,000 emails/month
  • Everything in Basic
  • Advanced automation
  • Multi-user roles
  • Priority support
  • Onboarding call
Buy Now

Premium

For higher send volumes and dedicated support.
$199/mo
· Save thousands per year
Up to 30,000 contacts
300,000 emails/month
  • Everything in Business
  • Higher send volumes
  • Dedicated support
  • Quarterly review call
Buy Now
All plans include free migration from Marketo. No annual contract required. Annual billing saves about 20%.
Mailsoftly is ideal for

The kind of teams who actually send email, regularly.

Marketing agencies managing multiple clients
Growing SMBs & B2B teams
Coaches & consultants
E-commerce brands
Nonprofits & associations
Why teams switch - and stay

They left for the savings. They stayed for the support.

Real customers, in their own words. Businesses leave Marketo to escape rising costs and limited automation. They stay with Mailsoftly for real human support, better segmentation, and pricing that scales without surprises.

We've been using Mailsoftly for over a year to manage our clients' newsletters and automations. Outstanding customer support - they respond lightning fast and always go above and beyond. The platform is intuitive, efficient, and packed with features that make email marketing a breeze.
AD
Adam Duran
Owner · Magnified Media Agency
As an entrepreneur it is always guesswork when trying a new piece of software, but Mailsoftly comes with not just the elegance of use but the support of the creator of the program itself. The design interface is familiar and easy to work with, and there is the rare comfort of knowing that one is working with a company that cares, top to bottom.
LK
Lori Kirstein
Growth Officer
I am extremely pleased with this service. I was using another platform previously and in comparison this is a much better service at a lower cost. The customer service has been top notch - quick & effective. Things were done promptly and with great care. I could not recommend their services more.
CJ
Cindy Johnson
CEO & President · Chozen, Inc.
6,000+ users 4.8 average rating across G2, Capterra & Trustpilot Founder-led & bootstrapped
Common questions about switching

Real questions, plainly answered.

Will I lose my Marketo tags, audiences, or segments when I switch?

If you're considering switching from Marketo to Mailsoftly, you've probably outgrown the SMB use case Mailsoftly serves, or you're scaling down from enterprise overhead. We import contacts, segments, and templates - but Marketo workflows are typically far more complex than Mailsoftly's scope. We'll discuss in the setup call whether the migration makes sense for your team or if a mid-market tool would fit better.

How long does the migration take?

Most SMB accounts are live and sending in 1-2 hours, on a single Zoom call. We start with a 30-minute scoping segment, then our team handles imports, template rebuilds, automation recreation, and domain authentication while you watch. We send your first campaign together at the end of the call. Complex multi-step automations may need a follow-up session, and domain warm-up continues in the background over the next 7-10 days.

Do I need any technical setup myself?

No. We help you authenticate your sending domain (SPF, DKIM, DMARC) and walk you through your first campaign. For most common domain registrars, we can apply the records for you. If you have an in-house IT team, we'll send them clean instructions instead.

Is the migration really free, even for large lists?

Yes - free for any list size. We don't gate it behind a tier or charge a setup fee. Whether you're moving 800 contacts or 80,000, our migration team handles the move at no cost. The only thing you pay for is the monthly plan once you've switched over.

What about my automations and welcome series?

Our team recreates your existing automations step-for-step inside Mailsoftly - welcome series, behavior-based flows, tag rules, and segments. We walk you through each one before anything goes live, so nothing surprises your subscribers. Done by a person on our team, not handed off to a script.

Is there a contract or annual commitment?

No contract required. Pay monthly, cancel anytime. If you'd rather pay annually, you'll save about 20% - but it's optional, never required. We don't believe in trapping people who would rather leave.

What if my list grows? Will the price keep jumping?

Pricing is published transparently on the pricing page for every tier from 500 contacts up to 30,000. Above 30,000, we offer custom pricing on the same Mailsoftly product - no upsell to a different tier with extra "enterprise" features you don't need. You'll always know what next month costs.

Ready to leave Marketo? Let's make it easy.

Start free, or let our team migrate your account for you. No contracts, no surprise price jumps, no ticket queues. Just a real human and a calmer inbox.

Takes 2 minutes · No credit card required · Free migration included