10 Mailchimp Alternatives Email Marketing Softwares

Although Mailchimp is one of the most popular email marketing services, it has gotten more expensive after an 11% price increase in February 2022. This interest led many users to search for Mailchimp alternatives. 

If you are one of the users that want to switch from Mailchimp, this guide will help you to find the most suitable email marketing platform alternatives to Mailchimp to level up your email marketing businesses.

10 Alternatives for Mailchimp

  1. Mailsoftly
  2. Sendinblue
  3. Hubspot
  4. Constant Contact
  5. Moosend
  6. Klaviyo
  7. ActiveCampaign
  8. Campaign Monitor
  9. MailerLite
  10. Aweber
  • Mailsoftly

Mailsoftly is an affordable user-friendly email sending software at scale. To grow your business, Mailsoftly gives you the opportunity to reach your customers with personalized emails. Mailsoftly allows you to segment your contacts so that you can get more effective results via sending the right emails to the right target groups. Users can tag their contacts according to their differences, location, age, preferences, etc. The personalized email feature is the best way to make your customers feel special. You can just create these kinds of customized emails for your customers and then you can send them those emails at scale. Mailsoftly has an automated email function that lets users schedule emails early to send them at the right time and minimize workload.  You can arrange your recurring emails, therefore, save time with automatic repetitive emails.  After sending emails, Mailsoftly shows the status of the email as opened and clicked rate. With this feature, it is possible to see who opened or clicked the email. If you are tired of sending emails one by one, Mailsoftly is the best option which lets you send multiple emails at once with one click.

Features

  • High deliverability
  • User-friendly interface
  • Bulk actions for contact management 
  • Automated emails
  • Conditional workflows
  • Contact list segmentation
  • Personalize emails
  • Real-time email statistics

Pricing

Mailsoftly has a free plan with up to 2K contacts and a 6K email sending limit. Contact management, email templates, scheduling, and email statistics included. Plans start with $39/month for up to 5K contacts and a 40K email sending limit.

  • Sendinblue

SendinBlue is a marketing automation platform that claims to provide the right marketing and sales tools needed to build strong relationships with customers. SendinBlue's integrated platform offers a marketing automation workflow that users can customize with action points such as newsletter, email, and SMS communications. SendinBlue includes a unique CRM feature that allows users to access all of their customer information in one place. SendinBlue also offers forms, landing pages, and Facebook ads to supplement user marketing exposure. SendinBlue offers a range of tools to help users manage marketing automation and other common marketing tasks. The main feature of SendinBlue is marketing automation workflows. It allows you to automate your marketing and sales process by creating a set of terms, conditions, and triggers that set up a set of events that you can specify and customize for your business. These events can be customized and created using SendinBlue's drag-and-drop functionality.  Contacts can be grouped according to various characteristics such as age, gender, shopping history, and more, and allow email or SMS campaigns to target specific sub-categories of the user's customer base. Email signup forms can be created using the same email campaign builder drag-and-drop functionality that allows users to customize colors, images, branding, and interactive fields. Landing pages and Facebook ads are similarly customized using drag and drop, with a library of templates that can be customized to each user's preferences. 

Features

  • Drag and drop email creation
  • Segmentation of contacts
  • Email statistics
  • Email templates
  • Autoresponders
  • Email marketing automation
  • Visual workflow builder
  • Landing page builder

Pricing

The free plan offers up to 300 emails per day and has no limit on contacts number. Other plans start at $25/month with a 20K email volume and include A/B testing, removing the SendinBlue logo, and advanced statistics.

  • Hubspot

Hubspot is a marketing platform that includes email marketing, CRM, automation workflows, sales tools, website builder, operation hub, and more. Hubspot's emailing software is integrated with its CRM tool, which makes it ideal for creating free and personalized emails. With HubSpot, you have email templates at your disposal: all of them are customizable thanks to the drag-and-drop interface. However, if you're feeling more creative, you also have the option of creating your own unique designs.

Features

  • A/B testing 
  • Autoresponders
  • Landing page builder
  • Segmentation
  • Live chat
  • Integration with WordPress, WooCommerce, Shopify, etc.

Pricing

The free plan includes 2K emails per month. Paid plans start at $45/month including 1K contacts with up to 5K email sending limits.

  • Constant Contact

Constant Contact is an emailing software – that sends newsletters to companies and professionals. Constant Contact offers a range of intuitive marketing applications designed to help small businesses and non-profit organizations expand their customer base and strengthen their relationships. Solutions include email marketing, event marketing, social campaigns and reporting, survey management, and offer management, all of which are available independently or as part of an integrated suite called Perpetual Contacts Kit. With Constant Contact, a web marketer will be able to import his contacts from one or more CSV or Excel files; clean them (remove duplicates and bad emails), and segment them.

Features

  • Drag-drop editor
  • Opens & clicks tracking
  • A/B testing 
  • Email templates
  • Email automation
  • Landing page builder

Pricing

There is no free plan in Constant Contact but the basic plan starts at $9,99/month with up to 500 contacts.

  • Moosend

Moosend is an affordable email marketing solution targeted at businesses of all sizes.   It focuses on ease of use with drag-and-drop functionality in email designs,   newsletters, or custom landing pages. Users can segment their audiences to personalize and target specific groups of their clientele based on information stored in Moosend’s customer relationship management, or CRM, tools. Moosend includes an editor to customize media with colors, branding, and images,  all with drag-and-drop functionality. To better target specific groups of users’   audiences, personalized emails can be sent out to segmented audiences based on behaviors like previous purchases or abandoned carts.  Moosend also features custom subscription forms that can be used out of the box or tweaked to fit users’ specific needs. With Moosend, users create custom automation workflows with a focus on increasing conversion rates and simplifying processes. Moosend has a catalog of ready-made automation available immediately, or users can build their own from scratch with a drag-and-drop system. This automation can be for reminders of scheduled events, user onboarding,   abandoned carts, VIP offers, or any other triggers and conditions that are important for users’ businesses. Moosend helps users to track and report on the progress of their campaigns with a bird’s-eye view of open rates, click-through rates,   bounce rates, forwards, unsubscribes, and more. 

Features

  • Drag and drop editor
  • Email templates
  • Automation workflow templates
  • A/B testing 
  • Web tracking

Pricing

Moosend has a free trial plan for 30 days. Pricing starts at $9/per month for 500 contacts and it gets lower to $7/per month when you choose to pay annually.

  • Klaviyo

Klaviyo is a cloud-based marketing automation solution that gathers customer data and provides methods to capitalize on that information. The primary function of Klaviyo is to build tailored and engaging campaigns for your customers. By pulling information from the built-in CRM functions and custom forms, Klaviyo helps you to segment your audience into specified groups. This allows you to create custom and relevant campaigns that target your specific audience in addition to your planned campaigns. You can use built-in automation to communicate with your customers after recent purchases or specific browsing behavior. With the forms builder, you can keep your branding consistent with custom fonts, colors, and images. Most importantly, Klaviyo protects you by keeping data collection up to date and in compliance with GDPR, TCPA, and other data privacy laws. Klaviyo includes several pre-built e-commerce automation templates to choose from for more fine-tuning. Klaviyo also has an automation flow builder with drag-and-drop functionality allowing you to make your own custom flow. Klaviyo is one of the top-performing marketing automation tools but it does have its pros and cons. The most prominent pro of working with Klaviyo is how easy it is to build effective marketing campaigns. The intuitive design and customization make it simple to pick up and create the right campaign for your business. Klaviyo integrates well with many apps, including Shopify, Facebook, and Salesforce. 

Features

  • Personalized emails
  • Automated email responds
  • A/B testing
  • Segmentation
  • Website tracking
  • Facebook Advertising
  • Order follow-ups
  • Drag-and-drop email design

Pricing

The free plan for email includes 250 contacts and 500 email sending limits. The other plans start at $20/per month with up to 500 contacts and 5K emails.

  • ActiveCampaign

ActiveCampaign is a platform that allows you to manage your marketing and sales process. ActiveCampaign aims to integrate email marketing, marketing automation, and CRM tools into one system. ActiveCampaign has many features to help you manage your marketing automation. Email campaigns are the heart of an ActiveCampaign. There are several configurable email templates that you can use to fine-tune your campaigns according to your needs. Launched emails can be used to automatically send communications based on various business cycle events, including site visits, purchases, or other interactions. ActiveCampaign allows you to fill your email campaigns with the information your customers want with audience segmentation and dynamic content customization.  You can grab different triggers and actions to create an automated workflow with an easy drag-and-drop function. ActiveCampaign also implements automation in CRM and sales, bringing efficiency and convenience. Maintaining forecast information in ActiveCampaign gives you a single point of reference for contact information and lead activity. Automated contact management eliminates the risk of contacts and updates slipping through gaps. 

Features

  • Drag-and-drop email designer
  • Email autoresponders
  • Email templates
  • Conditional email content
  • Segmentation & targeting
  • Web analytics
  • Personalized emails

Pricing

ActiveCampaign does not have a free plan but it offers 14 days of free trials. Paid plans start at $9/per month however it is for annual payments including 500 contacts. 

  • Campaign Monitor

Campaign Monitor is an email marketing software system that aims to “drive results with unforgettable email marketing.”  It uses drag-and-drop functionality to help users build out emails and newsletters for their audiences. Campaign Monitor includes marketing automation tools to expedite and eliminate some of the manual tedious tasks related to marketing campaigns. Analytics and reports help to give users a bird’s-eye view of their campaigns providing useful insights for future campaigns. Campaign Monitor comes with some features to help you manage email marketing functions. Campaign Monitor includes a user-friendly email builder, with a library of templates available. Users can easily try different styles, images, color palettes, and more. . If finer tuning is needed, developer resources are available, so users can code their own HTML emails. Once the email looks right, users can segment audiences based on customs data. Emails can be personalized for these different segmented audiences. Campaign Monitor’s interactive dashboards cover the analytics of email campaigns, automated journeys, transactional emails, and more.  Real-time data, email performance, and subscriber activity provide insights into what campaigns have been successful and what needs improvement. 

Features

  • A/B testing
  • Personalized emails
  • Automated email responses
  • Basic reporting
  • Drag and drop editor
  • List segmentation
  • Email templates
  • Email scheduling

Pricing

Campaign Monitor offers a free trial for customers. The basic plan starts at $9/per month including up to 500 contacts with a 2500 email sending volume.  

  • MailerLite

MailerLite is a solution for sending marketing emails and newsletters via the web. In other words, it allows you to design email campaigns for small and medium-sized businesses. The emailing editor is well thought out and will save you time because it already offers suggestions for elements to drag and drop: headers, content arranged in several columns, CTA buttons, products for e-commerce, buttons for social networks, or even surveys to know the opinion of your contacts. You can also add your own HTML code. Regarding marketing automation, the tool makes it easy to set up automated actions such as sending an email to a subscriber who clicks on a link, adding a delay between when the subscriber clicks and when the email was sent. You can link your Google Analytics account to track all clicks from a campaign. In the advanced settings, you will find the A/B Testing function, in particular on email objects, and you can also set up automatic reminders to contacts who have not opened your email or who have not clicked on no link. Other options are available to help you grow your audience: website editor, landing pages, pop-ups, and integrated forms. Subscriber segmentation is also possible to offer more targeted content to your contacts.

Features

  • Drag and drop content editor
  • Real-time chat service
  • Marketing automation
  • A/B testing 
  • Contact management and segmentation
  • Website designer

Pricing

MailerLite is free for up to 1K contacts and the free plan has 12K email sending limits. Other paid plans start at $9/per month with an unlimited email sending limit. Also, it is billed yearly.

  • AWeber

AWeber is a SaaS software designed for small businesses to make it easier for them to manage marketing emails. AWeber is a cloud-based email marketing platform designed to reach potential buyers. AWeber is an all-in-one marketing tool that offers several features. This software allows you to send professional looking emails thanks to its “drag and drop” editor. It is possible to personalize a marketing email on AWeber. You can add images, texts, links, logos, etc. as desired. The platform also provides more than 700 responsive and light templates to give an elaborate design to your email. Like some emailing software, AWeber has recently made it possible to carry out A/B testing. AWeber offers a simple and practical tool to target your messages with precision: tags. Tags allow you to create very specific list segments. Besides tags, you can further segment your followers based on other data provided at signup: gender, geographic location, lifestyle, etc. AWeber allows you to automate your campaigns based on the behavior of your contacts. To do this, simply define a scenario that triggers an action when an event occurs. AWeber provides a statistical tool that allows you to access detailed reports on the results of your emailing campaigns.

Features

  • Email automation
  • Personalized emails
  • Statistics
  • Segmentation
  • A/B testing
  • Email templates
  • Autoresponder

Pricing

AWeber is available in a free version which allows you to send 3000 emails per month and have up to 500 contacts. Paid plans start at $16.15/per month and are billed annually. 

Conclusion

MailChimp might be a popular email marketing platform, but there are other solutions that are better suited for specific uses. When choosing an email marketing tool for your business, you need to consider a lot of factors to find the perfect fitted solution for your company. There are many alternatives to Mailchimp, so you can find the best one for your needs. To make the most of your marketing efforts, you need to consider each element carefully, from unique features that can help you target specific customers, to necessary platform integrations.  We examined 10 alternatives of MailChimp for you to help grow your business.