Best Email Marketing Strategies
An average business sends 26.8 marketing emails to their contact lists each week. And many of those emails land in your target audience's spam boxes and they get ignored. It's not that potential customers on your contact list aren't interested in your business. They just aren't interested enough in another boring email marketing!
Don’t worry, we have good news! You can still get their attention. Regardless of the rumors, emails or email marketing softwares are not yet demoded and if you know how to exploit it, it will increase your audience exponentially. We will therefore see the basics of email marketing, as well as the strategies, statistical indicators, jargon to know and which members of your team may be qualified to carry out email marketing.
The Role of Email Marketing
Email marketing is a multi-tool. It can be used for branding, engagement, acquisition, retention, sales, activation, referrals or traffic. It is really important to understand why we need to use email marketing. Of course, the main goal of email marketing is both profit and growth, but the specific goal of every email is to take the consumer one step at a time in their journey.
Let's talk about the customer journey.
We should think about the way your customers will follow when they want to learn more about you. First, they start to notice you. Then, they know you and tell people about you. Email marketing is just like that, too. From awareness of your existence, through conversion and all the way to referral, is the desired customer journey, the journey that we all want. Email marketing allows you to help your customer through this journey, if you do it the right way. Email marketing is not so easy. It is more than just sending an email to your entire contact list every time you post a new article or run a new promotion.
Mastering email marketing requires an understanding of the different categories of emails you'll use, how to schedule them and the varied strategies you'll use to engage with your contact list.
Email Marketing Strategies
Email marketing (also called e-mailing) is a way to communicate with your customers. This involves sending out email newsletters containing information that inspires the recipient to do something active, like buying a new product/service or reading a new blog post.
Email advertising is one of the most important advertising tools for digital companies and you don’t have to be a big brand with big budgets in order to do it.
Email marketing is one of the most budget-friendly techniques of advertising, making it an attractive tool for new entrepreneurs or small dropshipping businesses with small advertising budgets. Do you think it's only cheap when it's email marketing for small businesses? Well, you are wrong.
The most important rule to remember when it comes to email marketing is to send them to your audience as if they were a close friend, which means personalized emails! This is so important because there are spam laws in email marketing that you need to follow.
The main rules are to keep your emails relevant to your service and why they signed up to your list.
The dangers of not following the rules, like sending too many emails like spam emails, may lead your subscribers to put your emails to the "spam" folder, which may lead your email service provider to ban you from using their service again.
This prohibition may also apply to Gmail, Outlook, etc. If too many people send your emails to the "spam" folder, your future emails may also automatically go there. Here are some strategies you can follow;
Build a Strong Contact List
No matter how strong your email marketing strategy is, if you don't have a contact or subscriber list, you'll never get the rewards. According to the Data and Marketing Association, email marketing offers an amazing ROI, a 4300% return on your marketing investment!
In order to increase that ROI, you need to build a great contact list. Here are three easy starting points.
- Start a blog
If you haven’t created blogs yet, start now! Marketers who use blogs to generate leads and signups see 97% more leads on average than those who don't create blogs
- Social networks
Make social media your biggest advantage. Optimize your bio by including a link to your newsletter, consider posting an ad to link content and distribute content on your social platforms.
- Membership forms
Researchers found that on-click popups performed 1,147% better than exit popups.
Keep Your Message Short and Sweet
Almost half of the recipients say that they receive too many emails. Think of your own inbox. It's a struggle to find the right information that you want to see among the dozens of emails, right?
Some blog posts may have really higher word count but your email readers don't want to read a mini-novel. They want you to cut to the chase.
Do Not Overwhelm Your Contact List
One of the hardest parts of email marketing is how often to send emails to your subscribers. If you over send it, they may unsubscribe or report it as spam; and if you send too little, they may lose interest in your product or service. Most consumers want to receive a promotional email at least once a month, and 15% of consumers said they wouldn't mind receiving one every day. The correct amount is probably somewhere in the middle, but it's up to you to find it.
Create A Dialogue With Your Audience
While a lot of marketers say that their top priority is higher engagement, they also admit that engagement is not an easy task. How do you make sure your contact list is paying attention to your emails? Give them a reason to interact with you after reading your email. For example, you can ask them a question. Human brain is wired to answer when they hear a question.
Choose The Right Automation Platform
Did you know that 75% of email revenue is generated by automated email campaigns. It makes sense, right?
As your contact list gets bigger, you can't be a hamster on an endless wheel of manual emails. You need to automate and personalize your emails if you want to scale. 72% of marketers say email automation has big benefits to their organizational strategy and 78% of marketers say that email marketing automation directly contributes to the revenue.
Add Social Sharing Button to Your Emails
If you don’t put a social sharing button to your emails, your audience won’t be sharing it. So make it easy for them and add a social sharing button. Emails with social sharing buttons have a 158% higher click-through rate than those without.
Create The Perfect Subject Line
How do you get your readers to open your post? One way is to practice the “benefit, logic, or threat” method, which is simply to offer an obvious benefit, “common sense” statement, or “can't miss” type content.
Create a Strong Call To Action
If your readers don’t know what you want, they can never learn. Every email needs a loud and clear call to action (CTA). Research shows that a great email CTA can increase your click-through rate by over 370%.
How to Measure Email Marketing?
One of the most important aspects of email marketing is sending the right emails to the right people at the right time. You have to measure your email marketing strategies in order to maximize your efforts.
Here are the most effective performance indicators and email marketing tips that will allow you to manage your email marketing better;
The Open Rate
Open rate is the percentage of messages viewed by the recipient compared to the number of emails that have been sent.
Growth Data
You have to know how many new subscribers and unsubscribers you have.
The Click-Through Rate (CTR)
With CTR, you can see the percentage of emails clicks
The Delivery Rate
With the delivery rate, you can see how many emails went to your customers inboxes and how many emails didn’t.
The Complaint Rate
The percentage of emails marked as spam, compared to the number of emails sent.
The Churn Rate
The percentage of emails that leads to unsubscribing, compared to the number of emails sent.