Free and Best Email Marketing Templates for 2023

As a way to increase your sales, engagement, and customer feedback, email marketing has been a part of the online business world longer than any other strategy.

Let's start preparing your email campaign for email marketing, which is one of the most effective ways to send messages to your potential customers and customers.

In e-mail marketing, the first thing visitors will see about your brand will be your e-mail. For this reason, the content, images and format of your e-mail are important as a whole. For more detail about email templates you may read What is An Email Template? blog post. 

It plays an important role that the e-mails sent within the scope of e-mail marketing are specific to the person sent. Because emails sent to a single person have better receptivity and reach. For example, customers who see their names in the e-mail sent to them trust the brand more. With such marketing, the brand's position in people's minds is improved and the probability of customers to purchase the relevant product or service increases exponentially.

In other words, an email prepared using Email Marketing templates will yield better results than one without this feature. Any type of email (follow up email, newsletter email, survey email etc.) will need a template.

So, let's take a look at the email marketing templates you might need.

Welcome Campaign

A welcome campaign is an important campaign where you can leave a lasting impression on your new potential customer. Since welcome e-mails have the highest open rate with an average of 50%, it will be very beneficial for companies to use this chance effectively.

If you are using a double opt-in system, the potential customer confirms their e-mail address; If you're not using a double opt-in system, you can send a prospect when they sign up for your list.

You can include the following elements in your welcome email:

  • Show your appreciation for signing up/becoming a customer
  • List helpful guides and resources with a call to action
  • Explain what to expect from your next emails
  • Encourage customers to be more involved if they have questions or need help
  • Provide your contact information, links to social media pages.

Thanks Email Template

You can keep your customers loyal by simply sending them a small thank you for being your customers. For example; you can send them a thank you email after an order from your customer, on the anniversary of your customers signing up to your site, or when they refer another customer to your site.

The point here is that you should never try to sell them anything in a thank you email.

Email Template to Keep in Touch

The most important thing not to do when you are about to lose a loyal customer is to stop contacting him immediately. In such a case, you need to show how valuable your customer is to you and that you care about them.

Holidays: Black Friday, Christmas, Halloween…

By sending emails to your customers at widely celebrated events, you can increase interaction with your customers and strengthen your relationship with them by showing them that you care about their important moments. In addition, since customers tend to buy more during holiday periods, contacting them via email will create more sales opportunities for you. That's why it's important to develop content and design that takes advantage of this busy holiday shopping period. 

With templates in this category

  • Stay in touch with your customers by celebrating their special days like the New Year with a personal message from your brand
  • Promote your new products
  • Inspire shoppers with your personalised gift guide
  • Be promoting special deals for the holiday season
  • Detail your popular promotions on special days like Black Friday

Renewal Reminder Email Template

If you have a recurring business model, it will be very important for you not to lose your customers. In order to maintain the loyalty of your existing customers to your brand and to keep your customer loss at a minimum level, you may need to send renewal e-mails to your customers periodically. For instance, if your customer's monthly/yearly subscription has just expired and hasn't renewed their subscription yet, it's time to send a renewal reminder email to activate them. Because your customer may have forgotten this or be undecided about whether to renew their subscription or not. With such an e-mail, you will both remind them and direct them to renew their subscriptions.

A single email may not be enough for renewal emails. For a better result, you should send your first emails before your customer's subscription expires. If he still has not renewed his subscription, you can continue to send periodic follow-up e-mails to return to your brand.

Abandoned Cart Email Template

Even if you are a successful seller, you may still be losing a lot of sales through cart abandonment, because according to researchers, it has been revealed that more than half of shopping carts are abandoned in online purchases. Think about how much profit you could make by reclaiming incomplete sales by abandoning the cart. Abandoned cart email templates will be very useful if you want to win back a potential customer you lost and complete a product sale that has not yet been made. In this way, you are giving a gentle reminder to your potential customer who has forgotten an item in their shopping cart or is distracted.

Sending a single e-mail to a potential customer in an abandoned cart email may not be enough. For this, the following strategy is generally followed:

  • A few hours after a potential customer leaves the shopping cart, the first email is sent stating that they forgot an item in their shopping cart.
  • The second email is sent the day after you leave the cart.
  • The third email is sent three days after leaving the shopping cart. At this point, you can also offer a special discount to your customer because the biggest reason for abandoning the shopping cart is that the prices are high for the buyer.
  • Reminder email

Reminder e-mails can be a good option for you if you want to increase your interaction with your customers by reminding them of an upcoming event or your sale periods.

One of the important things to consider when sending a reminder email is that you must be providing valuable information to your customer. You should not send a reminder email with a worthless message content just to remind the customer of your own brand.

Another important point is that you should have a message content that will move your recipient to action. For example, if you are entering the discount period and you want to remind them, you should give messages that will push the customer to buy their products.

  • Sales Email Template

If you want to remind your prospect of your offer, interact with him and plan the next step, now is the time to send him a sales email.

While writing this e-mail, you should include statements that will activate your potential customer, you should definitely include a link to your website where they can buy the product or a phone number where they can contact you if a one-to-one sale will take place.

Well, if you ask where I can find all these templates, we can also give examples of a few sites where you can access the e-mail templates we mentioned above.

  • Mailsoftly

Mailsoftly, an affordable, user-friendly, personalized email sending software, offers you more than 100 email templates. If you can't decide what to write in your email content, need help with the design of your email, or just want to send well-designed and well-written emails without extra effort, you can reach your contacts effectively using Mailsoftly's email templates.

  • Mailchimp

Mailchimp, a popular email marketing tool, also offers free email templates you can use for your campaigns. The website has over 100 pre-designed templates that you can use to send different types of emails.

The template layouts are fully customizable, so you won't be stuck with all the design elements if you use one of their templates. All you have to do is choose the layout that best suits your message and then customise it to your needs.

  • Zoho

Although Zoho is email marketing software, it also offers a wide variety of free email templates to its users. They categorise their templates by holiday, survey, birthday, seasons, etc. From these templates you can choose the layout that best suits your message and then customise it according to your needs.

  • Sendinblue

Sendinblue has more than 60 email templates you can use. You even get full access to their template galleries, even if you choose to subscribe to their free plan. With this tool, no knowledge of CSS or HTML is required to create beautiful emails. In short, you choose a template to use and use the drag and drop tool to rearrange different elements or add new ones.

If you want to use the HTML e-mail templates you have downloaded, you can also use Sendinblue. You can use your HTML WYSIWYG editor for this.

  • ActiveCampaign

ActiveCampaign, one of the popular email marketing tools, also offers its users more than 250 email templates. They have dozens of email template designs for different business and personal email types. You can easily use any template you want from classes such as Abandoned Cart, Newsletter and Conference Event.

Also you can customize HTML-powered and ready-to-use email templates with different color, pattern and layout combinations and match them to your brand aesthetic.

You can scroll through your selections as well as see which layout works best for your email.

  • Sendgrid

You can start your business one step ahead by using Sendgrid's more than 40 email templates. Sendgrid templates also have a mobile-friendly design. You can edit and customize the template you use just like any other software.

If you want to design your own email templates, you can do so using their "marketing campaign" panel.

  • Bee Free

With Bee Free, which you can use to quickly create beautiful emails, you can choose from over 200 email marketing templates and start editing your email without signing up. You can use any template for personal or business purposes among many classes such as your intended use, the industry your company is in, e-mail type.

It also categorizes email templates by industry and email type, making it easy to find something you can use as is without modification.

You can use free e-mail templates, but by upgrading to the paid BEE Pro package, you can access more features such as more templates, "review, comment and approve" functionality.

You can use this hidden gem to your advantage as it is not yet a popular email marketing tool.

  • Moosend

While Moosend is an email marketing and automation software, you can also edit your emails for free. To do this, you can use one of the ready-made email templates in Moosend's library, or you can create your own layout from scratch by replacing the ready-made templates with drag-and-drop columns and structural elements.

With Moosend's "Save" feature, you can save your edited email template to continue editing later. Thus, you can re-use the template you created at a later time by logging into your account again.

To use the completely free Moosend email editor, all you have to do is create your username and start editing your templates.

Among these sites and tools you can access hundreds of designs for your business or personal email. Make your choice keeping in mind your brand's aesthetic and design beautiful and engaging emails that deliver the desired results. For Best Email Examples & Templates you can check our other blog posts as well.  Start creating successful and engaging email campaigns with these templates without waiting any longer.