The term "cold emailing" refers to the practice of sending an electronic message to a target interlocutor without any prior contact or interaction with this person and without their prior request for this contact. When used incorrectly, cold emailing creates marketing pressure and can result in deliverability issues. It is frequently encountered in growth hacking practice.
Cold emailing is used in the same way that cold calling is. It should not be confused with the more formal approach of a follow-up email. It's one of the subtitle of personalized emails.
Cold emailing is the practice of sending an email to someone you do not know for no apparent reason. These emails are intended to build a relationship with the recipient (potential customer) and move them up the sales funnel…
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What Exactly Is Cold Email Marketing?
Your product is designed for an audience that will enjoy it. In your cold email campaign, target the audience most likely to show interest and take action.
You can also segment your target audience into different groups. For example, you can segment them like this; IT firms, SaaS-based firms, and so on... CEO, vice president, board member, program manager, developers…
Similarly, you can also divide them based on the number of team members, the size of the company, and more. How you go about doing this is entirely up to you and your product or service.
Importance Of Cold Email
Emailing, as opposed to cold calling, requires less time from potential customers or visitors. Furthermore, because you will be sending these cold emails to potential customers, you will be able to personalize the content of the email, resulting in a more personal relationship.
There are numerous reasons why cold emailing is advantageous to any business. The three most important are as follows:
Creating Leads
Cold emailing, as the name implies, is a lead generation technique. You begin by building a relationship with them and gradually progress to converting them into valuable customers.
The most significant benefit of cold emailing is that it is highly targeted. You only market to people who are interested in your products or services. You can contact prospective customers and tell them about your product or service.
Networking
A successful salesperson understands the value of networking in today's world. While meeting experts in person isn't always convenient, that doesn't mean you can't interact with them.
You can contact people via cold email. You can give a brief introduction to yourself and your organization, just as you would do in person. If the recipient appreciates your genuine effort, they may reach out and assist you in expanding your network.
Scaling ability
Cold emails can be scaled up and scaled down. You can send emails to a large number of leads and track their responses. Based on their success, you can carefully plan your future emails. A cold emailing campaign allows you to contact thousands of potential customers in a single day.
Although cold email can be frustrating at times, it is only in a few cases. You can overcome this difficulty by following the best practices for cold emailing that have been established. One of the best practices is to include an Opt-out/Unsubscribe link in every email. The recipient can easily unsubscribe at any time.
Examples of Cold Email
Sales type emails
Most people don't like receiving cold emails, and this is for a good reason. In your cold email pitches, you must remain restful, nice, and amiable. If you show some aggression, it won't help you achieve your sales goal. Instead of doing that, combine cold email outreach with using social media channels.
Dear client,
I only need 5 minutes from your busy schedule to draw your attention to our full-service digital marketing services. We can assist you if you want to lead the digital race and improve your ROI. We can assist you in creating an experience that will grow your business, drive results, and transform your brand. We offer the following services:
Search engine optimization (SEO)
Pay-per-click advertising
Facebook promotions
Marketing via social media
Content creation
Why should you go with us?
We use Basecamp collaboration tools to manage our clients' work and projects. For a fee, we have access to Moz, aHrefs, SEmrush, Raventoold, Hootsuite, Majestic, Serpbook, and other SEO tools. We devote two hours to each project and generate two to three backlinks (high-quality, no-compromise).
Please share your requirements/content details with us so that we can have a thorough discussion.
Thank you kindly.
Reminder Emails
subject: addressing “the elephant in the room”.
Hello (First_Name),
It's [your name] again. This is just a quick reminder that the deal we discussed is still available. Want to talk about it further?
Cheers!
(Email Signature)
Networking Emails
Subject: Can you please help me?
[Your preferred greeting]
[statement that describes how you met or what you're asking for.]
[Request a meeting with the individual to learn.]
[choice of closing]
(Email Signature)
Emails for media pitches
The activity of promoting information about your service/product to bloggers, journalists, and influencers in your business niche is known as media pitching. The goal of media pitching is to increase brand awareness and press coverage.
Let’s look at an example:
Hello (first name).
(Your Name Here) Here at (company name), we greatly appreciate your reporting and appreciate everything you put out.
I just finished your [Topic] article. It was fascinating to discover [insert article summary here].
I noticed a couple of types and thought I should reach out:
- Spelling mistake 1
- Spelling mistake 2
I eagerly await your next story. Which article will you be working on next?
Regards!
(Email Signature)
Free Content Email
Hello (Your Name),
This free PDF guide is exactly what you need if you're looking for the best digital marketing techniques with proven efficacy and the best lead generation tools!
By signing up for our newsletter, you will receive the guide with 50 expert tips in your inbox. Please keep in mind that this offer is only available for a limited time. So what do you have to lose?
Follow this link to register now.
Best regards,
(Email Signature)
Link Building Email
Although SEO strategies differ, they all aim to improve the ranking of your website. SEO professionals understand the value of obtaining backlinks for their website pages. As a result, they use cold email outreach to generate inbound links.
Hello, (first name)
I wanted to express my gratitude for your (url title) resource posts: (URL).
I was wondering if you would be interested in including (your post/company/product)?
[a sentence or two about your pitch's unique selling points).
I'd be delighted to share your post with our social media followers in order to drive traffic to the article.
I eagerly await your response!
(Email Signature)
Brand Emails
This type of cold email pitch has a self-explanatory name. It aims to assist you in establishing collaboration between your company and a specific brand in which you are interested.
Hi,
My name is (your name), and I work with brands like (a) (b) and (c) to help them sell more products online.
I've been blogging for (years) and have a website with (visit) monthly visitors.
I learned about (organization) at (conference or event), and I really like your products.
Would you be interested in discussing a possible collaboration?
If you want to learn more, please schedule a meeting with me for next week.
I'm waiting to speak with you.
Thanks,
(Email Signature)
Content Promotion Email
Cold email outreach for content promotion assists you in obtaining backlinks, mentions, or references to your pieces of content.
A quick question about a (blog name)
Hello, [first name]
Hello, this is Billy from [company name] in San Diego.
I was reading your article on (link + post) and it was a good read!
You briefly mentioned the term "esport" in your section about (details), but you didn't go into detail, nor did you link to another resource that did.
By the way, we recently published an article that we are very proud of, which suggests eight steps to help you improve your esport skills. I believe it would be an excellent addition to the topic for the more inquisitive men in your audience who want to learn more about esports.
Can you please take a look at it: (URL)
If you enjoyed the post, would you mind mentioning it in the article I mentioned?
Please let me know what you think, and we'll gladly share your updated post, too.
I eagerly await your response,
Best wishes,
(Email Signature)
Sharing Self Experience Email
This is the aspect of email personalization that no one discusses. To break in, you must find your own unique thing that you share with that prospect. What I do for customization should not be the same as what you do.
Subject Line: Strike in Paris
Hey (your name),
I discovered on LinkedIn that you used to live in Paris while working at Google. You had a good time. I took a culture elective class in college that covered Paris culture, cinema, and history.
We were supposed to go there at the end of the semester, but there was a strike in Paris, so the entire trip was canceled.
By the way, I was curious if we could talk. We assist reps in creating new prospects, researching them, and selling without leaving LinkedIn. This will allow reps to get a higher response rate without experiencing a drop in activity.
What are your feelings about talking?
Best wishes,
(Email Signature)
The Flattery Email
Subject Line: Excellent Work, (First Name)
Body: Hello (First Name),
I am so happy for you for winning the best artist of the day award!
I'm sure you're preparing for the next award ceremony.
I'm sure your emails are piling up!
Why not use Mailsoftly to automate your emails? When someone sends you an email, a 'out of the office' email is automatically sent. Yes, you can personalize this email as well.
Please let me know what you think; I am confident that this will help you manage your emails more effectively.
Best wishes, (Your Name)
Curious Email
Subject: Your First Name, I have a query!
Body:
Hello, First Name,
I hope everything is going well for you.
I'm (Your Name) from (insert your company name), and I work as (an insert job title).
I just wanted to ask you a quick question:
[Can you tell me how you automate your emails and follow-ups?]
[Are you using any special tools to complete this task?]
I'd be delighted to discuss this with you.
Can you please let me know what time is appropriate for you.
Have a wonderful day!
Best regards,
(Your name)
Mutual connection
Subject: (First Name), how do you know the name of mutual connections?
Body:
Hello, (First Name). I hope everything is well with you.
I discovered that you and I are both linked to (mutual connections name). How did you come to know them?
When we first started out, one of our first few customers was (mutual connections name). Since then, they have been able to mention metrics that are directly related to the use of your product.
We specialize in product name mention. I've attached a few resources to help you understand what we offer and whether it might be of use to you.
1st Link
2nd Link
3rd Link
4th Link
Let's schedule a quick call so I can walk you through our product as soon as possible.
