Email CTA Examples and Best Practices 

In order to accomplish a business goal, an emailing goal, like that of any other marketing campaign, is to persuade the reader (a lead or customer) to take the desired action. Calls to action that are appropriate for emailing must be implemented in order to accomplish this.

What Is Call To Action?

A call to action (CTA) is a statement on your website that implores visitors to carry out a particular action. The majority of calls to action are expressed in the first person, such as "I subscribe" or "Buy now." They appear as links and buttons.

Almost all business owners and digital marketers want their visitors to act in a certain way after visiting their website. They may respond to calls to action that are clear and precise.

What is the purpose of CTA?

The main goal of the CTA (call to action) is to persuade customers to take the action you specify in your online store. The following are the most popular actions:

  • find a new line or collection,
  • benefit from sales opportunities,
  • register for a newsletter,
  • view a video,
  • buy a thing,
  • selecting a subscription
  • request an estimate,

The goal of a call-to-action in the context of digital marketing is to convert visitors into leads, and then those leads into customers. It is also used to assess how well the message on the page where it appears is being communicated.

It is estimated that a more effective strategy needs to be developed depending on the rate at which it generates clicks. This kind of action is typically offered by the most popular CTAs, such as "add to cart," "subscribe," "subscribe to the newsletter," "buy now," etc.

For instance, your blog posts might be ineffective without a strong call to action.

Any blog post on your website will be engaging to read for visitors if it is written well and has a compelling story. However, don't forget to encourage your readers to take action in your writing.

After all, the goal of your blog post is to inspire action by providing information. Blogs offer more than just good reading, though! They play a crucial role in your inbound marketing strategy.

Examine your CTAs carefully when producing new content or conducting a content audit on your website. If you don't strategically use your CTA to persuade visitors/leads to take the next step, inbound marketing won't work.

What does a call to action look like?

A call to action is a button or hyperlink that directs website visitors to the next action they should take after entering your sales funnel. On a single page, some businesses place multiple calls to action. Here are a few illustrations of calls to action:

  • “To read more articles, click here.”
  • "Join our newsletter today."
  • “Launch your risk-free trial.”
  • “Share this article on social media”

CTAs can be positioned all over a website. For illustration:

  • either in a pop-up window or slide-in content.
  • on the checkout or purchase page.
  • Advertisements.
  • on a landing page or at the end of an article.
  • on either side of a page in panes.
  • permanent headers.

The Advantages of CTA

The call to action is a crucial element of every web page. Links and call-to-action buttons direct users to the appropriate action by serving as road signs. Users may find it difficult to understand what they must do in order to purchase a good or sign up for a service if CTAs aren't clear.

A compelling call to action;

  • reduces decisional fatigue. The user journey is made easier by giving your customers clear instructions on where to go and what to do next.
  • directs the audience to you. A call to action that is explicit and clear decreases the likelihood that a visitor will become overwhelmed or confused and leave your website.
  • increases conversion rate. You will generate more leads and customers if you can convince more people to click on your CTAs.

When a customer is ready to move on in the purchasing process, sometimes all it takes is a straightforward "Download Report" button.

The ingredients of a powerful call to action

  • Outstanding design: To draw users' attention, a button or link with vibrant colors that contrast with the layout of the page is ideal.
  • A useful location: The call to action's content needs to be the page's most noticeable element. The CTA ought to be visible.
  • Obvious advantages: CTA that emphasizes benefits is effective. Emphasize the advantages that the user will experience by completing a specific transaction.
  • A text that inspires: It is possible to make a CTA more clear by using a sentence in the imperative. Conversion is fueled by words with action, like "Start your free trial."
  • A brief message: CTA ought to be brief enough to fit inside of one button. Minimum of five words.

Many businesses also pay close attention to the outcomes of their content and CTA buttons. Brands identify the words or phrases that have the greatest effect on conversions by examining the results of each type of CTA.

How To Create Calls To Action That Convert? 

To create effective CTAs, marketing professionals employ a variety of techniques. A list of the most popular tactics is provided below:

  • Great Design
  • Clear Advantage
  • Feeling Of Urgency
  • Short Length
  • High Visibility
  • Call-To-Action Text

Great Design: The most effective calls to action should catch the user's eye. Therefore, a successful tactic is to use a bright button color that contrasts with the color of the page or email.

Clear Advantage: It is effective to persuade users to click by outlining a specific benefit they will receive from completing the transaction.

Feeling Of Urgency: Because internet users are easily distracted, creating a strong sense of urgency, such as a limited-time offer, can encourage them to act right away rather than putting off taking action.

Short Length: A strong call to action ought to be a phrase, not a full sentence. The majority are between five and seven words.

High Visibility: The call to action should be the element that is most obvious on the page, so the font size needs to be eye-catching.

Call-To-Action Text: A call-to-action is intended to compel the user to take action, as the name implies. Therefore, an effective CTA should include verbs like "find out," "learn more," and "buy now."

Call To Action Examples

Because ads are only allowed a certain number of characters, creating concise and compelling CTAs is not only more effective, but also essential. Begin with the verb "buy" and move on to the adverb "now" or the subject "ebook" or even both.

For the aforementioned statement, the following are two calls to action: "Buy now" or "Download this ebook now."

The most popular call-to-action verbs, broken down by intent, are listed below. Simply relate them to the offer made by your business.

The most common call-to-action verbs

E-commerce: Purchase, Order, Hold, Save, Cart, Pick, and View

Newsletter or community: Join, Sign Up, Register, and Refer

SaaS Conversion: Try, Launch, Subscribe, and Register

General: Discover, Check, Start, See More, See How, and Click to learn more.

Conversion to Nonprofit: Give, Engage, Voluntary, Adopt, Donate, Support

Special Deal: Download, Get, Catch, Claim, Enjoy

Bring Out A Feeling

Consider a longer CTA if you want to elicit an emotional response from your users.

To get the desired result in this situation, more modifications will be necessary.

Here are a few instances:

  • Add numbers: "Buy now and get 30% off!"
  • Make a promise: "Lose weight in 2 months!"
  • Add adjectives : "Find your dream car with us!"
  • Highlight your USP: "Order your handmade sweater now!"
  • Influence their FOMO: "Limited time offer. Get your free pair of shoes!"

Make Up Your Own Concepts

You're not required to use the tried-and-true examples. Create your own calls to action by using your imagination.

First, describe what your business does for its clients (or just check out your mission statement). For instance, I manage a spa where clients can get facials.

Then create a 2–5 word call to action using the verbs and modifiers. If necessary, include pertinent information, such as "Get a free clay mask" or "Treat yourself today!"

Advice: Nobody consistently creates effective CTAs. To determine the effectiveness of your call to action, run at least one A/B test ( ideally several) on your advertisement.

Best Call-To-Action Examples


cta example netflix

To earn your customers' trust online, you must reassure them. This is particularly true for subscription-based services, which deter people. And Netflix is fully aware of that. In addition to inviting us to take advantage of a free month of membership, which is very comforting, the word "Without obligation" located just above the call-to-action also persuades us that it is worthwhile clicking on the button. Without a doubt, the sophistication of this CTA has attracted many Netflix subscribers.


cta example huemor

Playing the mystery card can also be effective if clearly stating a benefit is always a good idea. By piqueing the visitor's curiosity, he may click on a CTA without even knowing what it is.

The homepage is, to put it mildly, unexpected because it features a genuine science fiction scene, with an astronaut facing a planet and a straightforward "Let's Go" button.

Admit it, you constantly feel the urge to press forward despite not knowing where it will lead.

Of course, not all activities call for this particular CTA. However, it presents a good chance for a web design company to make a strong case for its originality and creativity.


cta example freepik

You cannot miss this type of CTA if your company uses a freemium model. The idea behind it is straightforward: when you provide a service with a free version and a paid version, you obviously try to entice users to choose the paid option. It all comes down to being subtle.

Despite the fact that it is possible to download the images for free, the call-to-action's design insinuates that we should select the paid license.

The green button is less noticeable and appears to blend into the background, whereas the blue button stands out due to its vivid color and animated background.


cta example miniso

Every consumer enjoys a good deal! If they convert, do not be hesitant to provide them with a promotional code that entitles them to a discount, a bonus, or a voucher.

For instance, the Miniso brand offers a free gift with a first purchase to entice Internet users to sign up for its newsletter:

Visitors are strongly urged to provide their email addresses. In order to encourage them to return to the online store and foster loyalty, Miniso can then add them to its listing.

Any part of email marketing is not easy to do but so easy to do!  You just have to learn more about email marketing softwares, benefits of email marketing, email marketing strategies and future of email marketing!