February Newsletter Ideas For Your Marketing Campaigns In 2023
February is a Time of the Year when there are few holidays. It is typically known to be the month of black history, which most people focus on, given the new and updated times. February is also the month that the majority of the holiday commotion has settled down, in-laws are now leaving, and school in life is getting back into rhythm. That being said, sometimes it can take effort to figure out what ways marketing, specifically email marketing, can be beneficial during a month such as this.
From the hustle and bustle of the holiday after-holiday commotion, where email marketing ideas were easy to mind and generated, February gives more creative freedom in the aspect of what to focus on. In addition, there are many national days in February that can be beneficial to the Market based on your current audience or the products you sell. And we can discuss that further as we go through and check out what February offers as an entire month. We plan on breaking it down month to month, then week to week, and daily holidays to fully encapsulate all that February offers.
Month to Month Email Marketing Opportunities
There are a few options for looking at the month entirely of February. There are different marketing aspects and what that can be taken; the most commonly known holiday is Black History month. To die further into each of this month by month holidays individually, we're going to break them apart and give email marketing ideas for each campaign possibility.
Black History Month
Black History Month is The celebration of African-American history which can also commonly be referred to. It has officially received recognition from the United States and Canada and, more recently, observed recognition from Ireland and the United Kingdom. It is the month to recognize and pay tribute to the generations of African Americans who struggled with adversity to achieve full citizenship and rights. Frequently companies use this as an opportunity to celebrate Black History Month and all that is encapsulated in it. For example, suppose the company is black-owned, and they use that aspect of marketing. In that case, this is a great time to go ahead and create campaigns around educating people about black history, maybe marketing specific items and creating content for that in general.
Library lovers is also a monthly celebration that is recognized in February. The US National Library hours month is celebrated for all people who love libraries worldwide. The entire month of February is dedicated to librarians, libraries, Book Lovers, and lovers of libraries interested in Reading more. A great marketing opportunity could be promoting the books sold through your brand. For example, if you own a flower shop and offer books on gardening and planting flowers, go ahead and use this month's holiday to promote a sale regarding the book you suggest.
North American Inclusion
North American Inclusion Month is also celebrated in February, and the point of it is to raise awareness about creating equal opportunities for those with disabilities in all aspects and also expand to include employment and education disability departments. A great way that this can be marketed is to tell a personal story. If somebody within the company, such as a CEO, has struggled with something similar to disabilities in their life, having them share their story is a great way to connect to customers who may have something similar in their own lives. Most times, this can be something other than a marketing tactic as it can be a much more emotional tie to create with somebody instead of making them follow a call to action.
Vegan Cuisine Month
Vegan Cuisine month is celebrated in February as it recognizes all who choose to live accrual to a free lifestyle and live off of a 100% plant-based diet. This is a small group of the United States population, and you must recognize all aspects of people's diets. This a fun and encouraging marketing tactic that could be used for vegan cuisine. If you are a restaurant, you can try out a vegan menu for certain times of the month and February. That way, you can reach out to those who are vegan and turn people who have never tried vegan food on to the idea of that possibility.
Week to Week Email Marketing Opportunities
These two-week holidays based in February only take place within part of the month. You will notice that storytelling is from the end of January into the beginning of February and the fair trade fortnight is at the end of February at the beginning of march. Both Deserve equal recognition as they overlap into February and can be educationally used to Market.
This is only part of the week of February; it is the end of January leading into February, according to this year's calendar. It is an excellent opportunity to create events and resources that will encourage stories to Young individuals and or children. The idea originated from ancient times when people would tell their stories by writing in caves. This holiday promotes the idea of telling stories of your own people or something that can be passed down through generations. A great opportunity in email marketing is to use this week to tell your company's story, and how it was built upon in the growth it has taken since.
Now, this week-to-week activity takes place at the end of February and leads into march. It is behind the idea of spreading the simple message to choose fair trade and help save our favorite foods. It originated in the UK, helping educate people on how climate change makes it challenging to grow specific crops. This can be difficult to Market towards as the food industry is significantly smaller than the shopping industry. But if you are working in the food industry, it is a great time to educate your customers and your frequent visitors on how the crops and climate change is affecting what they might see on the shelves of their stores.
Day to Day Email Marketing Opportunities
Suppose the focus of the email marketing campaign in February is the day-to-day celebrations. In that case, there are many opportunities to go ahead and Market and create something out of this. We all know the big Day in February is Valentine's Day, but many little holidays fall in the month that can be beneficial.
Valentine's Day falls on February 14th, the holiday that allows and creates the celebration of love. Celebrating Valentine's Day is typically seen by those who are in relationships. Still, as the world has modernized, there are many different ways love can be celebrated on this Day. With that being said, there are many opportunities to have an email marketing campaign around this one Day, and mail softly does a great job of getting ideas and examples on how to elaborate on this. People who do not celebrate Valentine's Day often use their reasoning as they do not have a Valentine. Still, we have offered many examples in which two share love and elaborate on the Day with some tips and tricks.
The Super Bowl is a holiday for the males. In the United States, the Super Bowl has a huge deal as it is the final game in the NFL to determine who is the championship football team of that current year. That being said, it is an excellent opportunity to market the idea of group gatherings, barbecues, ways to celebrate Etc if you are from America, you know that the Super Bowl commercials are superior to any other TV marketing event, so if there's a way to piggyback on to this energy and go ahead and do so through an email marketing campaign. A couple of email marketing ideas are to give examples of what to include in your Super Bowl party or to provide tips and tricks to those hosting the party in ways you can make their lives easier.
Groundhog Day is a day that is celebrated based upon a groundhog deciding if it is still winter or if we can move into spring. This holiday is primarily celebrated in the United States, it may be less than 100% accurate, and I believe there is an actual day they start to spring. Still, it is a fun traditional custom carried throughout the years. A great way to Market this is if you are releasing a new spring collection, you can go ahead and use Groundhog Day as the release date, or you're able to tempt people by letting them know if the group will be released at a later date due to the groundhog not coming out of his hole.
World Cancer Day
World cancer day is celebrated mainly in the United States because it allows those to raise awareness and encourage prevention, detection, and treatment. World cancer day is also stamped with the slogan "close the care Gap." World Cancer Day aims to prevent millions of deaths each year by offering education about cancer and pushing the government and individuals worldwide to make a difference and take action against the disease. Unfortunately, there is only a great way to email the Market about this except for a campaign that promotes donating. If your brand is to push out an email marketing campaign about world cancer day, it is not educational or within the healthcare-related system. The best option is to offer a link that allows a donation to be made to the world cancer association.
Wear red is a national day in which the promotion of American Heart awareness takes place. Everybody wears red to spread and raise awareness. It has the hope to eradicate heart disease and strokes and millions of women all around the nation. What is red that is being worn is lipstick, a pair of pants, or a hat that paints the city red. A great way to mark it towards this campaign is to educate those on why red is such a prominent color. You can then also offer a link in which one can donate, or you can offer a discount on anything red within your boutique if you are selling clothes.
Make a Friend Day
National Make a Friend Day is from the quote, "there are no strangers in the world, just friends you have never met." A new friendship can open the door to Impossible new experiences, and it is important to value a day that recognizes the ability of friends and the comfort that they provide us. Having a good friend is the most important treasure and having a day that honors meeting someone new only encourages the door of communication. A great way to email the Market towards this is to promote the company as that individual's new friend. An email campaign that offers a discount if they subscribe and create and fulfill their account signifies that the brand and the individual as a friendship is a great way to promote to get more information and hopefully add to the segmentation of their contact.
Act of Kindness
This is quite a fun day to celebrate if you are in the email marketing realm. It can open the doors to active kindness, such as offering a discount code or free shipping if a certain amount of money is spent. This can be the brand's act of kindness and the campaign can be circulated the idea of spreading kindness to somebody else that Day.
National Love Your Pet Day
National love your pet day can be a massive focus in America precisely because of the love for animals. Animals in the American household are often seen as equivalent to children, so it can be fun to Market towards this and promote the idea of taking care of them. A great example of this is if you own a clothing brand go ahead and offer mom and dog sweatshirts where they can have matching clothes. It may be alarming how well this type of deal does.
Overall, February has a lot of marketing ideas, whether you're looking to make it a monthly event, a weekly event, or a day event. After mailsoftly has given you the options of what days and months are great to Market towards with a few ideas, go ahead and take the opportunity to see what works for you and your brand. When you look at me, email marketing campaigns ensure that your voice stays true to the brand itself and that you're trying to promote something that is on brand.