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How to Prevent Your Emails From Going to Spam: 8 Tips
Think about the time and effort you put into drafting emails that are then misplaced in the spam folder of your recipients. The worst part about it is that your recipients could never even know you sent them an email.
Learn some useful techniques in the following paragraphs to prevent your emails from going into the spam folder.
The Reason Your Emails Go to the Spam Folder
Every day, a large number of emails are scams intended to defraud victims of their money or personal information. Email services have devised strong techniques to counteract them because it would be challenging for email users to manually manage and filter these emails.
Supposedly deceptive or unsolicited emails are kept in a spam folder. The spam folder is where emails that are likely to be spam are sent after being identified by filters in email systems.
Spam filters work by using a varietyof techniques to identify potential spam content in emails, including, among others, comparing the IP address of the sender to a blacklist of known spammers and looking for misleadin g subject lines and email body content.
The issue is that when legal emails contain spam triggers, they occasionally end up in the spam folder.
Tips To Help You Keep Your Emails Out Of The Spam Folder
Use a secure emailing service.
You are erroneous if you send your email campaigns using standard email services like Outlook, Gmail, and Yahoo. You cannot include the idea of unsubscribing, make an impression with your image's style, or track your performance, but most importantly, the anti-spam filters are far more strict and watchful.
Emails sent using anonymous and free domain names are meticulously examined. To improve your chances of reaching your mailbox, use a professional emailing tool that guarantees optimal deliverability, such as Mailsoftly.
Proofread your emails.
Proofreading emails is a good idea no matter what, but it's crucial if you want to keep them out of the spam bin. Spam filters are frequently activated by typos and errors.
This is due to the fact that phishing emails are frequently mistake-ridden schemes. Spammers purposefully do this so that they only get responses from the most gullible recipients in order to save time by not having to communicate with too many people since they typically send out thousands of emails.
Nevertheless, the more errors you commit when writing emails, the more probable it is that your message will wind up in the spam folder. Additionally, you can utilize grammar checkers like Grammarly to assist you with this work.
Develop your creation.
Spam filters pay close attention to the subject line of an email since it is one of the first things you see in your inbox and because it determines whether the message is opened. Many behaviors should therefore be avoided in order to prevent raising your spam score and receiving unsolicited emails.
Excessive capitalization, exclamation marks, the repetition of a word (urgent,urgent, urgent! ), letters with dots in between them (l.e.s.s.o.n.s), special characters (€,%, @, $, etc.) are all warning signs for spam filters.
Additionally, several words—like free, gift, urgent, diet, congrats, promotions, prizes, miracles—are connected to spam. The majority of these words and phrases trigger a company's anti-spam filters. emails are much less likely to be delivered due to potential scams.
Observe your reputation.
Your mail server is well-known. This reputation, which applies to all access providers and messaging software worldwide, is the result of a number of factors.
The IPs of servers with a reputation for sending spam are listed on blacklists.
This is particularly difficult for shared hosting since even if you do everything correctly, if your website is hosted on a shared server and another domain sends out tons of spam, both your domain and its IP will be blacklisted.
However, even in the absence of it, prevention is always preferable to cure, therefore consider the following measures to take:
- The timeout technique to weed out inactive subscribers and double opt-in
- Validation of the form's email addresses
When you send an email to a non-validated email address (one that is fake or contains a typing error), you will get an error back.
Your sender "score," which is a problem, will suffer.
You can identify the warning indications of being banned and take proper action by actively monitoring your deliverability rate.
Customize the sender name and address you use.
Spammers frequently alter their sender identity in an effort to deceive and defraud recipients. In order to establish credibility and be regularly recognized, be consistent and use the same sender name for each shipment. Your chance of having your email campaigns deemed spam will be significantly reduced.
Personalize the domain name by adding a subdomain that includes the name of your business, for instance:
For two reasons, you should refrain from sending email campaigns with a no reply address:
This kind of address is frequently used in spam or phishing campaigns.
You let your contacts know that you do not want a response from them. Nevertheless, the lack of responses or a low quantity of them sends the wrong message to messaging services, who interpret it as a hint that your messages are not interesting to your target audience because they don't result in interactions. The fact that you don't encourage a response also tarnishes your customer relationship, which has to promote exchanges and discussions to be successful.
Keep an eye on the image to text ratio.
Photos cannot be read by spam filters, thus whether your email has a single image or many images in comparison to the text, they will mistake you for a spammer attempting to get around their filters. To demonstrate your argument and make your email appealing to the eye while also avoiding raising the ire of couriers and ISPs, strike the correct mix between text and visuals. A good ratio is 60% text and 40% graphics.
Monitor your engagement rate.
If there is one statistic you should pay attention to, it's this one!
This enables you to track the development of your opening and engagement rates and, as a result, identify the advantages and disadvantages of your emails.
You may determine if your mailing techniques are improving engagement with your subscribers by regularly monitoring these rates, or if you need to adjust the way you communicate with your subscribers.
Like with any rates, you must first get the initial information so that you may compare it over time.
The three primary things to watch out for are as follows:
- Complains of spam
- The opening percentage
- The click-through rate
Beware of reports of spam! This is a crucial aspect, even though it is uncommon in a well-established mailing strategy (double opt-in, no list purchase, no list sharing, etc.).
You need to keep this rate below 0.1%, for Google, as an example. If not, there will be a penalty!
Generally speaking, I advise you to base your decisions on this rate for ALL mail servers.
You must respond as soon as a detrimental trend is apparent.
If, for instance, your open rate declines, pay close attention to the subjects and frequency of your emails because that is likely where the issue is.
Distribute your delivery over several days or weeks.
Your campaigns' email distribution must be spaced out so that they don't all go out at once. Internet service providers (ISPs) can quickly identify mass mailings and take action by putting emails in the spam folder. Therefore, to maximize deliverability, use an emailing program that sends campaigns in a continuous stream.
If this is your first email campaign, exercise extra caution. To progressively warm up your IP address, you must send your campaigns in stages. This enables email service providers to evaluate the effectiveness of your contact list by looking at how your contacts respond to your emails.
Less dynamic scripts.
Organize your contact list.
When you see that some of your contacts haven't responded to your mailings in a while, take action right away by either starting a re-engagement campaign or removing them from your contact databases.
Why? Because email providers determine that what you send fascinates recipients and deem your emails authentic when prospects and clients open your emails, read the content, and click on the links. Contrarily, the more often individuals choose to delete or ignore your emails, the more likely it is that people will mistake you for a spammer. Your deliverability rate declines as a result. Due to the high sensitivity of spam filters to subscriber idleness, your reputation is harmed.
By routinely scanning your mailing list, you can ensure that your email campaigns arrive in the inboxes of your recipients. Prioritize quality over quantity and remove disengaged prospects and clients.
Additionally, some of the addresses in these batches of retrieved addresses are trapped. That is to say, phony email addresses are made available online by access providers and anti-spam organizations. Spammers are those who send messages to these trap addresses. After that, your reputation as a sender suffers tremendously and you wind up on a blacklist. Also if you want to see your emails statistics, you can use email marketing softwares like Mailsoftly. This will help you to see what is going on with your emails.
Provide good-quality content.
When someone signs up for your newsletter, email series, etc., he expects to receive information that piques his interest, and whether you deliver on this expectation depends on the caliber of your output.
Do not send emails solely to maintain consistency; this is neither a blog or a YouTube channel. There is no advertising network that will promote you or demote you if your email delivery is erratic.
The likelihood that an email will be opened declines each time you send one and it falls short of the recipient's expectations or fails to inspire envy.
Furthermore, it affects the emails that will come after, which is an issue.
If a subscriber receives three or four emails that he finds uninteresting, there is a good probability that he won't wait for the fifth to unsubscribe or that he'll throw the first one in the trash without ever opening it.
Your likelihood of receiving spam will rise when your engagement rate sharply declines.
Spend some time thinking before you write an email to prevent this from happening.
Therefore, as you compose your next email, consider the following:
- Is the information I'm providing to my subscribers fresh or urgent?
- When was the last time I communicated via email on this subject?
- Would you think this email was engaging, worth reading, and interesting?
Do all of my subscribers have an interest in the topic, or just some of them?
Mailsoftly provides the option of controlling your subscribers by tags in relation to the last point.
In other words, you determine who gets what. And it is the most effective technique to develop focused audiences, which will ensure high rates of engagement and openness.
Put nothing attached.
Nothing could be simpler than attaching a file to your email campaign to attract spam filters' notice! Attachments are disliked by filters, particularly since they may be infected with malware and viruses.
Consider including a download link or a call to action button in the email that points to a page established especially for the emailing campaign. The message downloads more quickly, and the anti-spam filters are unconcerned about a potential threat.
Simplify your contacts' unsubscription process.
In order to avoid penalties and a rise in your spam score, you must include an unsubscribe link in your emailing campaigns. Anti-spam filters frown upon its absence or the attempt to hide the unsubscribe link, and your domain name may be banned as a result.
In fact, subscribers will immediately mark your emails as spam if they can't unsubscribe because they can't find the link. Your reputation as a sender suffers considerably and your deliverability suffers as a result if this scenario occurs hundreds of times.
Emphasize the link to unsubscribe. It is preferable for a few readers to choose to unsubscribe than for all of your recipients to get your email in their rubbish folders. A smaller, more active mailing list outperforms a larger list of inattentive subscribers.
Now that you know how to maintain a low spam score and calm panicky filters during checks, there will be no longer be any suspicion of spam by ISPs and mailboxes.
Configure a double opt-in
We strongly advise employing a double opt-in mechanism when creating your email list using a capture page.
This implies that before being added to your mailing list, a new subscriber will need to affirm that they want to receive emails from you.
They will receive a welcome email with a button asking them to confirm their registration after providing their address in your form.
One benefit of this technique is that your subscriber will interact with you starting with the first email, and the mail server will count this as engagement.
As a result, this will boost the engagement rate and thus the deliverability of your subsequent email