How To Use OpenAI's ChatGPT To Write The Perfect Cold Email in 2023 

As AI grows in the world at such a rapid pace, it is essential to start the discussion of how it can be incorporated into email marketing campaigns. There are many benefits to AI, and combining the two in terms of cold emailing can be beneficial. Cold emailing is a more generalized form of reaching out to potential leads. Generalizing and computer automating the process could free up a lot of time for employees. Let's first generate the conversation by breaking down the three ideas entirely.

What is OpenAI? 

OpenAI is a research institute that is working on the development of AI, which is an acronym for Artificial Intelligence. OpenAI's goal is to find a way to make AI safe and beneficial for humanity. The idea of AI is the simulation of human intelligence, but it is being processed by machines, more specifically, computer systems. With the OpenAI writing assistant, there are options for ways to incorporate AI, such as NLP, which stands for Natural Language Processing. NLP is essentially an AI system that can match a human's voice to generate a message required for a specific context. 

What is Cold Emailing?

Cold emailing is sending unsolicited emails to email marketers and introducing the brand to an individual who is not a subscriber or has any prior relationship with the company. This is different from spamming, although the two can often be confused.

How does ChatGPT work?

 When looking at the definition of OpenAI specifically, ChatGPT "interacts conversationally. The dialogue format makes it possible for ChatGPT to answer follow-up [sic] questions, admit its mistakes, challenge incorrect premises, and reject inappropriate requests." Within a prompt, ChatGPT will generate writing suggestions, write sentences, and even send emails wholly written. ChatGPT can create subject lines and offer advice on different calls to action.

What Are The Benefits and Limitations of ChatGPT?

Writing cold emails via ChatGPT opens the doors to many possibilities, but it also has limitations and flaws.

Benefits: 

• It will save a plethora of time.
  • Instead of spending time crafting and creating an email that goes through a highly critical process and then rewrites all takes up time. 
• Writing will be very similar to humans.
  • ChatGPT is trained on many examples of human text and written forms of communication. This can positively impact the results of ChatGPT releases because it hones into the system's creative aspect and writes innovative and highly engaging emails that may have never occurred to you before. 
• Subject lines can be written for you.
  • Subject lines are the design portion of a cake, enticing you to divulge what is wrapped up nicely inside. The idea that ChatGPT can be creative and write this portion for you can go a long way. There are many benefits to having an enticing subject line. 
• Cost - Effective
  • And using a generator to create portions of a cold email or even the entire thing is much more cost-effective as you do not involve as many people. As well as not using the time that can be billed to create an email campaign; instead, you depend on automated intelligence. 

Limitations

• Risk of sounding Robotic 
  • While it has studied many interactions of human texts, it is still a robot at the end of the day, which needs to be considered. This means that whoever is creating this email campaign needs to consider the big picture. Not generating a cold email with ChatGPT and then copying and pasting and sending it. There needs to be a thorough review process that ensures that the message is correct and appropriate for the intended audience. 
• Must be prompted
  • ChatGPT only works through prompts meaning that whatever is prompted needs concise and precise input. 
• Training Data
  • Something to note with ChatGPT is the limitations on the training data that is offered. A constraint on the train data and bias within the same data can often negatively impact the model's output. It has shown an inclination when it comes to training minority data groups. It must be a high priority to improve the data transfer of models and rush to reduce the bias in this technology. 
• Sustainability
  • This may be a little more difficult to understand if there is not an excellent grasp of the concept of ChatGPT. To the bare eye, ChatGPT is a free product, but there are a lot of questions about how sustainable the technology is and how long it is planning on running. Many GPUs are required to run ChatGPT, which could make the initial running of the chat very expensive. 

I am writing an email through an AI text generator.

As mentioned, ChatAI creates emails by answering a prompt. Now that that is understood, it is time to break down the steps involved in writing a cold email. First, make an account, of course, and then play with the possibilities. Let's walk through the steps together. 

Write a Prompt, Generate and Produce!

In this case, we start with the prompt, and then we can observe how ChatGPT works through the details and produces a message. 

User:

"Hey my name is Kathy and I am from an email marketing company. I need assistance writing an email to promote our new product line to Kevin, my client."

ChatGPT:

"Sure Kathy, I can help you write an email to promote your new product line to Kevin. Can you provide me with more information about the product line, such as its features and benefits, as well as any promotional offers or discounts that are currently available? Also, what is the tone of your company and target audience?"

User:

"The product line involves the 2023 campaign of male running shoes. There are no discounts but the offer to spend $200 and receive free next day shipping is what the campaign is offering. The tone of the company is exciting and high energy and our target audience is males 25 - 50."

ChatGPT:

"Here's an example of an email you could send to Kevin to promote your new product line:

Subject: Introducing Our New Line of Men's Running Shoes - 2023 Campaign

Hello Kevin,

I hope this email finds you well. I am thrilled to announce that our company has recently launched a new line of men's running shoes for the 2023 campaign. These shoes are designed with the latest technology and materials to provide ultimate comfort and support for runners of all levels.

Some of the features of our shoes include:

• Lightweight design for optimal speed and performance
• Durable and breathable materials to keep your feet cool and dry
• Responsive cushioning for maximum shock absorption
• Stylish and modern design to fit any runner's style

To make your purchase even more exciting, we offer free next-day shipping for orders over $200. This is a limited time offer so don't miss out on your chance to upgrade your running experience.

We would love for you to check out our new line and let us know your thoughts. Also, if you have any questions or need assistance with your purchase, please don't hesitate to reach out to us.

Thank you for your continued support.

Best,

Kathy

Email Marketing Company."

Let us Review 

Now, if you look at what ChatGPT was told initially based on the user's first line of text, it needed more to create a campaign. So ChatGPT took it upon itself to ask more questions and see if there are any features or benefits they can incorporate. But as well to see if some promotional offers or discounts are being offered through this campaign attempting to be run. And finally, it took it upon itself to ask the tone of the company and the target audience to make sure that it can take the information given and match the energy that the company and brand are trying to perceive. All of this is super cool in that it is a very detailed response, and it looks for more detail to ensure that it is truly hitting the points being asked of it.

 Moving on and it's interesting to see that once the user agrees to share, there are no discounts. Still, if you spend $200, there is the incentive to get free shipping. as well as answering the question that the tone of the company is exciting and very high energy and that it has a target audience of males 25 to 50 ChatGPT then goes ahead and takes this information to create an entire email campaign in a matter of seconds. Now this email campaign is written by a natural person and would have taken hours, maybe even days, to research and outline based upon what they think would work best. Instead, ChatGPT was able to produce this in a matter of literal seconds. 

Suppose you are to observe it further and read through it. In that case, you can find that it adds personality to the email, mentioning that "These shoes are designed with the latest technology and materials to provide ultimate comfort and support for runners of all levels. "Which is something that has never actually been mentioned in the prompt that the user had given in the first place. if you read further, it offers features such as 

• Lightweight design for optimal speed and performance
• Durable and breathable materials to keep your feet cool and dry
• Responsive cushioning for maximum shock absorption

Etc. This is all taken upon itself when using ChatGPT, adding the little touches of features that were never mentioned in the user's prompt. It is an example of how it observes the language that humans used in the text that it has used in the past and then populates something of its own. Another excellent example of this is the top line of the example. There is a suggested subject line. Using keywords such as introducing our new bar and emphasizing that it is men's running shoes are all aspects that ChatGPT took upon itself to create an ad.

 One of the great things about this feature is if you read further down, it makes the offer of free shipping on orders over $200 way more enticing. Mentioning that it is a limited-time offer, they don't want to miss out on the chance to "upgrade your running experience" even I, as an experienced marketer, would not think to use this fantastic play on words. 

Are you trying to incorporate ChatGPT in your next email marketing campaign?

Now that you have a better idea of what ChatGPT is capable of and what is in its entirety. Can you see yourself using it and possibly a future email marketing campaign? There is a lot of new information that is constantly coming out about ChatGPT as it is based on AI in AI has many questionable features that people are still trying to adjust to and fully understand. This being said, it is an entertaining and valuable tool that can be proven helpful if used correctly. as you saw in the example earlier, it only takes a few simple steps to go ahead and produce almost an entire email marketing campaign. The thinking was done through the computer, and all that had to be offered was the specs that you were trying to meet. While this sounds happy and Grand that most of the work is done for you, please be mindful that it is a computer, and the personality can be lost within that aspect. Go through and always check your campaigns and the text that ChatGPT generates to ensure that the voice of your brand is not lost and the commotion of using something similar to a computer-generated piece of text.