What is Mail Merging?
&
The Benefits of Mail Merging

Imagine that you have to personalize an email campaign for a long list of contacts, for example 250 people! How long will you spend to write each contact “Dear Name, Last Name” and send each email separately? Sending emails for marketing should ease your work, not consume much more time & energy. Therefore, thanks to software developers, email merging feature accomplishes that routine and time consuming work instead of us just within seconds.

The purpose of mail merge is to work as pulling out the necessary and specific fields from a database or spreadsheet (Excel csv etc.), and inserting that data into mail letters, labels, tags, etc. Mainly, mail merge creates a personalized email for each contact at your list with a template.

Because tailored communication is the key for targeted marketing, the e-mail merge method provides a personal touch for bulk mails regarding e-mail marketing. The method gives the impression that each email is specifically created for the recipient even though it is just a PR e-mail or a daily update of sales & opportunities. Therefore, mail merge feature turns direct mail marketing into specialized e-marketing with a time saving practice

What Are The Benefits of
Mail Merge Services?

Opposite to the assumptions, the direct emailing system is a remarkable marketing strategy, even today. Research indicates that a typical email gets a response rate of around 0.12%, whereas direct emailing still has a greater ratio with 4.4% response rate. With the implementation of mail merging systems you can take your online marketing process a step further and grow your business. Because personalized mailing with mail merging is key to deliver marketing mails successfully. We can summarize the main benefits of mail merging services in 4 steps: 

• Saves time & energy
• Sends valuable unique message to masses
• Simplifies the proofreading
• Provides worthy stats

Let’s check every element in detail:

1) Email Merge Systems Save Great Time & Energy

The very first benefit of using a email merging is economy in every way. An mail merge service, provides the facility of sending thousands of personalized emails simultaneously with a few clicks to “next” button. The time is priceless in 21th century and automazing such a huge process is invaluable for professionals. Manual sending of letters and e-mails to dozens of people separately belongs to an ancient time. Instead of your huge work and energy, the mail merging service can easily accomplish a large number of new customers, even thousands! Indeed if you are a marketing specialist or a PR consultant, mail merging feature is a handful tool to create online marketing campaigns, informative newsletter, polls, etc. with a perspective of customized letter or template. Mailsoftly definitely saves your time & energy for personalized email marketing processes with its user-friendly interface and easy-to-organize address list features.

2) Send Valuable Unique Message to Masses with Templates & Tagging

One of the main aims of a successful e-mailing campaign is to make the recipients read your mail, undoubtedly! However, the high unclick rates and worse, the unsubscription rates may turn your campaign into a bunch of failures instead of creating potential leads.  Email merging system enables the users to choose between different kinds of templates to customize text and graphics creatively; plus the service adds your unique signature below the mails. Additionally, a preferable mailing merge system should offer labeling or tagging features as well. Tagging or labeling the whole address list according to the classification of recipients will make it easy to organize sending out the mails to the concerned people. For instance, you plan to send a newsletter regarding only PR professionals; however, without a tagging process, all people in the email list will receive the newsletter and the unsubscription rate goes to the moon on the next day! Or you should choose the exact recipients one by one from the whole list which will consume a great time or cause misleads. Therefore organizing the unique message of your brand according to the receiver is much more vital then you imagine. Thanks to the contact tagging system of Mailsoftly it just takes seconds to reach the target audience by email merging.  Once you create the specific tags and classify your contacts under these tags, sending out specialized marketing or informative mails will be  smooth and simple more than ever!

3) Simplify the Proofreading!

Even if you are about to send an email in your own language, you should read & check the text incase of any mistakes before clicking the send button. We are, still, all human and human, even the most careful ones, are doomed to make mistakes. Email merging system also simplifies the proofreading step of the e-mail sending process. Because there is only one body text, it takes less time to check for any grammar or spelling error. Moreover, email merge systems provide a test sending facility beforehand. You can specify the test receivers and send a test email before sending it to the whole created email list. Test receivers are mostly recommended to be the members of your team, including yourself. Another benefit of testing is that you can also check the appearance and status of the e-mail on other browsers such as Firefox, Opera, Explorer, Chrome and so on. Many mail merge services are compatible with all the popular net browsers, however it is always better to check rather than blind trust, right? Thus you can confirm that your message is totally faultless.

4) Email Merging Equals to A Great Statistics Pool!

Statistics is undeniably one of the most critical science branches for e-commerce, undeniably. By using the statistics and analytics you can measure the true impact of your campaigns and reorganize your process where necessary. Email merging softwares and systems generally offer valuable analytics about your email campaigns even if you send the mails to a limited number of people. The campaign owner can monitor the whole activities of the mails and receivers as a whole, on one page. Let’s take a look at Mailsoftly service  to analyze what we are exactly talking about:

By means of Email Stats Details provided by Mailsoftly you can check the number of Opened mails as well as Clicked ones. Also you can compare the Open Rate and Click Rate accordingly; but it is not limited to that! You can also check which receiver opened or clicked the link to your email by their names, email address and  company details! Then you can create filters for your contacts according to the actions “opened” or “clicked”. This function provides to create & send new events under the same campaign specifically for these recipients! Because you can observe who just opened the previous email but was not interested in clicking the links to the website or products etc. Plus, you can take the advantage of monitoring the clickers, namely the target audience, and create a new email event precisely for them. By all of these statics and functions Mailsoftly provides various opportunities to analyze and create different email marketing strategies. Because today big data is priceless however you should know how to use and analyze it!  

Use Mailsoftly for Email Merging and More!

It makes no difference which industry your company is dealt with when it comes to taking action in the email marketing world. Every firm or brand should have something to say to their customers even with updated company news! Therefore, do not hesitate to dive into the email merging and email marketing process via Mailsoftly. Mailsoftly is the most appropriate online software solution to organize address lists by mail merging and tagging, to send neat personalized mails and observe the detailed stats!  We developed a user-friendly tool to enable you to send thousands of mails safely within minutes. Additionally you can use your existing Google account to integrate your email list into Mailsoftly. The advantages of mail merging is one step away! Now give a try with a free account and easily use Mailsoftly!