by Alkan Balkaya · Last updated: 2026-08-11

Best Mailchimp Alternatives for Shopify Stores

Does Mailchimp still work with Shopify? Not natively. Mailchimp left the Shopify App Store in 2019, so the strongest Mailchimp alternatives for Shopify stores in 2026 are Klaviyo, Omnisend, Mailsoftly, Brevo, and Privy. Each syncs orders, products, and customer data in real time to power cart abandonment and post-purchase automations.

Since that split, connecting the two platforms has required workarounds, third party plugins, or manual CSV imports. For store owners who depend on purchase data to trigger automations, that gap creates real problems: broken abandoned cart flows, missing customer segments, and revenue left on the table.

If you run a Shopify store and still rely on Mailchimp, you are working harder than you should. Several email marketing platforms now offer direct Shopify integrations that sync orders, products, and customer data in real time. This guide compares five of the strongest Mailchimp alternatives for Shopify on integration depth, features, and pricing.

New here? Start with our primer on Email Platform Comparisons for the fundamentals, then come back to this guide.

Quick context: Mailsoftly offers transparent pricing, free hands-on migration, and human support. 500 contacts and 2,000 emails per month, no credit card.
Start free with Mailsoftly →

Why Do Shopify Stores Need to Move from Mailchimp?

Shopify stores need to leave Mailchimp because there is no native integration between the two. Mailchimp and Shopify ended their official partnership in 2019 over a dispute about data sharing. At the time, Mailchimp cited concerns about Shopify’s requirements for third party apps accessing customer data. Shopify removed Mailchimp from its app store entirely.

The practical result: there is no native Mailchimp integration in the Shopify App Store. Store owners who want to connect the two platforms rely on middleware tools like ShopSync or Zapier. These workarounds introduce sync delays, data gaps, and added costs. When a customer abandons a cart on your Shopify store, the event may take minutes (or hours) to reach Mailchimp, which defeats the purpose of a time sensitive abandoned cart email.

Beyond the integration gap, Mailchimp charges for all contacts including unsubscribed profiles. For a Shopify store with years of accumulated customer data, that billing model adds up quickly. At 10,000 contacts, Mailchimp’s Standard plan costs $135/mo. A store owner paying for 3,000 unsubscribed contacts has no way to exclude them without manually deleting records.

The bottom line: if your store runs on Shopify, Mailchimp creates friction at every level. Integration, billing, and automation all suffer. The platforms below solve these problems with direct Shopify connections built into their core product.

Read enough? Try Mailsoftly free with 500 contacts and 2,000 emails per month, no credit card.Start free with Mailsoftly →

What Should a Shopify Email Tool Actually Do?

A Shopify email tool must sync purchase data in real time and trigger revenue automations from it: cart abandonment, post-purchase sequences, product recommendations, and purchase-behavior segmentation. Not every email marketing platform is built for e-commerce. A tool that works well for newsletters or SaaS onboarding may lack the specific capabilities Shopify stores require. Before comparing alternatives, it helps to define what “Shopify compatible” actually means in practice.

The platforms below each offer these capabilities at different levels of depth. Some excel at advanced segmentation. Others prioritize simplicity or pricing. The right choice depends on your store’s size, your technical comfort, and how much you are willing to spend.

Which Are the Top Mailchimp Alternatives for Shopify?

The top Mailchimp alternatives for Shopify are Klaviyo (deepest segmentation), Omnisend (multichannel), Mailsoftly (lowest cost with human support), Brevo (volume based pricing), and Privy (list growth). We evaluated all five on e-commerce features, integration depth, and pricing model.

1. Klaviyo

Klaviyo is the default recommendation for Shopify email marketing, and for good reason. Its Shopify integration is among the deepest available. Customer profiles sync every order, browse event, and product interaction automatically. Segmentation options go far beyond basic tags: you can filter by predicted lifetime value, average order value, purchase frequency, and product category preferences.

Klaviyo’s pre-built Shopify flow library covers abandoned carts, browse abandonment, post-purchase thank yous, winback campaigns, and product review requests. Each flow pulls live product data directly from your catalog.

The trade-off is cost. Klaviyo is one of the more expensive options in this space. At 5,000 contacts, the Email plan costs $100/mo. At 25,000 contacts, it jumps to $400/mo. For stores generating enough revenue to justify that spend, Klaviyo delivers strong ROI. For smaller stores or those with tighter margins, the price can be difficult to sustain.

If Klaviyo’s per-contact pricing outgrows your margins, it is worth weighing the leading Klaviyo alternatives for Shopify before you commit to a long term plan.

Best for: mid-size to large Shopify stores that need advanced e-commerce segmentation and can justify the higher cost per contact.

2. Omnisend

Omnisend was built specifically for e-commerce. Its Shopify integration installs from the App Store in one click and syncs contacts, orders, and products immediately. The platform includes pre-built automation workflows for cart abandonment, order confirmation, shipping updates, and customer reactivation.

Where Omnisend stands out is its multichannel approach. You can combine email, SMS, and web push notifications within a single automation workflow. For example, a cart abandonment sequence can start with an email, follow up with an SMS if the email is not opened, and show a push notification as a final nudge.

Omnisend offers a free plan for up to 250 contacts with limited features. Paid plans start at $16/mo for 500 contacts and scale based on list size. The pricing is competitive with Klaviyo at lower tiers but becomes more comparable as your list grows.

Best for: Shopify stores that want multichannel automation (email plus SMS plus push) in a single platform without stitching together separate tools.

3. Mailsoftly

Mailsoftly connects to Shopify through its native integration, syncing customer data, orders, and product catalogs. The platform supports cart abandonment flows, post-purchase sequences, and purchase behavior segmentation. While its product recommendation engine is more basic compared to Klaviyo’s predictive models, it covers the core use cases that most Shopify stores need.

The main advantage of Mailsoftly is pricing transparency. The free plan includes 500 contacts and 2,000 emails per month with no credit card required. The Basic plan at $39/mo (annual) covers 5,000 contacts and 40,000 emails. The Business plan at $79/mo (annual) supports 15,000 contacts and 150,000 emails. There are no hidden fees, no per-email overages, and no charges for unsubscribed contacts.

Mailsoftly also provides free hands-on migration support. The team will help you export contacts from Mailchimp, recreate your key automations, and verify everything syncs correctly with your Shopify store before you go live. For a detailed breakdown of each tier, visit the Mailsoftly pricing page.

Best for: small to mid-size Shopify stores that want Shopify native email marketing at a fraction of Klaviyo’s cost, with real human support included.

4. Brevo (formerly Sendinblue)

Brevo takes a fundamentally different approach to pricing: it charges by email volume, not by the number of contacts in your list. All plans allow unlimited contacts. This model is attractive for Shopify stores with large customer databases but moderate email frequency.

The Shopify integration syncs customer and order data, enabling cart abandonment automations and transactional emails. Brevo also includes CRM features, landing page builders, and SMS marketing in its platform. The Starter plan begins at $9/mo for 5,000 emails, scaling to $69/mo for 100,000 emails.

Brevo’s e-commerce specific features are less developed than Klaviyo or Omnisend. Product recommendation blocks and predictive analytics are limited. The free plan caps at 300 emails per day and includes Brevo branding on all messages. Removing the branding costs an additional $10.80/mo.

Best for: Shopify stores with large contact lists that send emails infrequently, where paying per contact would be expensive.

5. Privy

Privy started as a popup and list growth tool for Shopify stores and has expanded into email marketing. Its strongest feature is its on-site conversion toolkit: exit intent popups, spin to win wheels, flyout forms, and embedded signup bars. These tools integrate directly with Shopify and can trigger based on cart value, page visited, or visitor behavior.

The email marketing side of Privy is more basic. It supports abandoned cart emails, welcome sequences, and broadcast campaigns. Segmentation options are limited compared to dedicated email platforms. Product recommendation capabilities are minimal.

Best for: early stage Shopify stores focused on list growth and basic email marketing, where popups and conversion optimization matter more than advanced automation.

What Do These Shopify Email Tools Cost by List Size?

Price is one of the biggest factors when choosing a Mailchimp alternative for Shopify. All prices below reflect published rates as of 2026-04-15. The table compares monthly costs at common contact tiers.

Brevo is excluded from the contact based table above because it prices by email volume, not contacts. For reference: Brevo Starter costs $9/mo for 5,000 emails, $29/mo for 40,000 emails, and $69/mo for 100,000 emails. All Brevo plans include unlimited contacts.

At 5,000 contacts, Mailsoftly’s Basic plan at $39/mo (annual) saves $61/mo compared to Klaviyo and $61/mo compared to Mailchimp Standard. At 25,000 contacts, the gap widens further: Mailsoftly’s Premium plan at $159/mo is $241/mo less than Klaviyo and $111/mo less than Mailchimp.

How Do You Migrate from Mailchimp to a Shopify Native Tool?

You migrate in five steps: export your Mailchimp contacts, install the new app on Shopify, import your list, recreate your key automations, then test and go live. Switching email platforms sounds intimidating, but the process is straightforward if you follow a clear sequence. Most migrations take a few hours, not weeks.

One common concern: can you keep your Mailchimp email templates? Unfortunately, Mailchimp templates are not directly portable. The HTML structure and merge tags are proprietary. You will need to rebuild your templates in the new platform. Most Shopify email tools include drag and drop editors and pre-built templates that make this faster than starting from scratch. If you want your rebuilt emails to convert, our guide to email design covers layout, hierarchy, and mobile rendering.

If you choose Mailsoftly, the migration support team handles steps 3 through 5 for you at no extra cost. That includes importing contacts, recreating automations, and running verification tests.

Which Alternative Is Right for Your Store?

The right Mailchimp alternative depends on your store’s stage, budget, and what matters most to your business. Choose Klaviyo for deep segmentation, Omnisend for multichannel, Mailsoftly for low cost and support, Brevo for large low-send lists, and Privy for list growth. Here is a quick decision framework.

No matter which platform you choose, the important step is moving away from a tool that does not natively support your e-commerce platform. Every day you spend on workarounds is a day your automations are slower, your data is less accurate, and your recovery emails miss the timing window that makes them effective.

For the fundamentals behind these tools, see our guide to what is email marketing, which covers strategy, segmentation, and the automation basics that every Shopify store builds on.

Comparing tools for your store? See ecommerce email marketing platform. Free hands-on migration, real human support, no contracts.

Frequently Asked Questions

Does Mailchimp work with Shopify in 2026?

No, not natively. There is no official Mailchimp integration in the Shopify App Store. Mailchimp removed itself from the Shopify ecosystem in 2019. You can connect the two through third party tools like ShopSync or Zapier, but these introduce sync delays, additional costs, and potential data gaps. For reliable e-commerce automations, a platform with a native Shopify integration is a better choice.

What is the cheapest Klaviyo alternative for Shopify?

At 5,000 contacts, Mailsoftly’s Basic plan is the cheapest option with native Shopify sync, at $39/mo (annual) compared to Klaviyo’s $100/mo. Brevo is also cost effective if you send fewer emails, starting at $9/mo for 5,000 emails with unlimited contacts. Both platforms offer native Shopify integrations, though Klaviyo’s e-commerce segmentation features are deeper.

Can I keep my Mailchimp templates when I switch?

No. Mailchimp templates use proprietary merge tags and HTML structures that do not transfer directly to other platforms. You will need to rebuild your templates in your new tool. Most Shopify email marketing platforms include drag and drop editors and pre-designed templates that make this process faster than building from scratch.

How long does it take to migrate from Mailchimp to a new platform?

A basic migration (contact export, import, and one or two automations) typically takes a few hours. More complex setups with multiple automations, custom segments, and template rebuilds may take a full day. Mailsoftly offers free hands-on migration support that covers the entire process.

Do I need a Shopify Plus plan for these integrations?

No. All five platforms listed in this guide work with standard Shopify plans. Shopify Plus is not required for any of the email marketing integrations discussed here. Some advanced features like custom checkout scripts are Shopify Plus only, but core email marketing capabilities work on all Shopify tiers.

Ready to switch?Start free with Mailsoftly →
500 contacts, 2,000 emails per month. Free hands-on migration. No credit card.

Alkan Balkaya

Founder & CEO at Mailsoftly

Alkan is the founder and CEO of Mailsoftly, building email marketing tools for businesses of all sizes. He writes about email marketing strategy, deliverability, and the future of marketing automation.