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by Isabella Torres · Last updated: 2026-05-31Moosend prices by subscriber count, so your bill climbs as your list grows even when your sending stays the same. The low headline rate applies only to the smallest tier, while annual lock-in, paid add-ons, and billing on inactive contacts push the real cost higher as you scale. Mailsoftly offers a genuine free plan with 500 contacts and 2,000 emails per month, paid plans from $39 per month billed annually, plus free hands-on migration.
Moosend markets itself as one of the more affordable email platforms, and for very small lists that reputation mostly holds. The trouble starts as your list grows. Like most subscriber-based tools, Moosend prices by contact count, so the friendly figure you sign up for rarely stays put.
This guide breaks down how Moosend pricing actually works, where the costs quietly hide, and how the value compares to alternatives once you cross a few thousand contacts.
Comparing options? See our full roundup of the best email marketing services for the complete picture.
Quick context: Mailsoftly offers transparent pricing, free hands-on migration, and human support. 500 contacts and 2,000 emails per month, no credit card.
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Key Takeaways
All figures in this guide are accurate as of the verified date noted below (as of 2026-04-15). Moosend’s own published rates shift with promotions and plan revisions, so rather than print numbers that may be stale by the time you read this, here is the pricing structure you will actually encounter when you sign up.
The important thing to understand is the shape of the curve, not a single sticker price. Moosend’s cost is a function of how many contacts you store, which means the number quoted on the homepage almost never matches what you pay six months later. The next section explains exactly why.
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This is the part that catches buyers off guard. Subscriber-based pricing sounds simple and fair, but it ties your monthly cost to a number that only ever moves in one direction: up. Every new signup, every imported list, and every lead magnet download nudges you closer to the next pricing tier. You are not paying for results. You are paying for stored rows in a database.
The mechanics work like a staircase rather than a smooth ramp. Pricing is grouped into subscriber bands, so the difference between sitting just under a threshold and just over it can be a meaningful jump in your monthly bill for a handful of extra contacts. A list of 5,100 contacts can cost noticeably more than a list of 4,900, even though your actual email activity is identical.
The deeper problem is that you often pay for contacts who add no value. If your platform counts every stored profile, then unengaged subscribers, cold imports, and people who will never buy all sit on the meter. Without disciplined list hygiene, a chunk of your monthly spend goes toward addresses that quietly hurt your deliverability instead of helping it.
The subscriber tier is only the headline. A realistic budget has to account for the extras that sit around the edge of the plan, because those are where the gap between the advertised price and the invoice tends to open up.
None of these are unique to Moosend. They are standard practice across subscriber-priced platforms. The point is to budget for the all-in number, not the slider price, before you commit.
This is where the comparison gets practical. Mailsoftly uses list-based pricing too, but with two differences that change the math: clear flat tiers with generous send allowances, and a genuine free plan rather than a countdown trial. You can see exactly what each tier costs before you ever enter a card.
| Mailsoftly plan | Contacts | Emails / month | Annual price |
|---|---|---|---|
| Free | 500 | 2,000 | $0 |
| Basic | 5,000 | 40,000 | $39/mo |
| Business | 15,000 | 150,000 | $79/mo |
| Premium | 30,000 | 300,000 | $159/mo |
| Enterprise | Unlimited | Unlimited | Custom |
To put those tiers in context, here is what a 10,000 contact list costs per month across a set of verified platforms. The numbers reflect each provider’s standard published plans at that contact level, and they show how quickly subscriber pricing diverges once you scale past the small-list range.
| Platform (10,000 contacts) | Monthly cost |
|---|---|
| Mailsoftly Business (covers 15,000) | $79 |
| Mailchimp Essentials | $110 |
| Constant Contact Lite | $120 |
| Kit Creator | $139 |
| Klaviyo Email | $150 |
| ActiveCampaign Starter | $189 |
Two things stand out. First, the spread is wide: the same list size can swing by well over a hundred dollars a month depending on which logo you pick. Second, list-based plans with generous send allowances, like the Mailsoftly Business tier, tend to win on total cost because they do not nickel-and-dime your monthly volume. If you want the line-by-line breakdown, you can See transparent Mailsoftly pricing with every limit spelled out before signup.
The other half of value is switching cost. Moving lists, templates, and automations between platforms is the thing most people dread, and it is often what keeps users paying for a tool they have outgrown. Mailsoftly includes free hands-on migration, so the team does the heavy lifting of moving your contacts and rebuilding your sequences for you. That removes the single biggest reason buyers stay stuck on a more expensive plan.
Moosend is not a bad deal for everyone. The platform genuinely shines for a specific profile, and it is worth being honest about who that is before you switch or stay.
Where the fit breaks down is growth. If you run lead magnets, paid acquisition, or any motion that adds contacts steadily, subscriber pricing turns into a tax on your own success. The faster you grow, the more the per-contact model works against you, and that is exactly the point where buyers start shopping for alternatives.
Whether you stay or switch, a few habits keep subscriber-based costs under control. The first three apply to any platform. The last one is the structural fix.
The biggest single lever is usually the last one. Tightening your list shaves a little off the bill. Moving to a plan that does not punish growth changes the trajectory of your costs entirely.
For the broader landscape, see our full comparison of best email marketing services covering every major platform.
Looking for a simpler Moosend alternative? See why teams switch to Mailsoftly as a Moosend alternative — free hands-on migration in 1-2 hours, no contracts, real human support.
If unengaged and unsubscribed profiles still count toward your subscriber tier, then yes, you keep paying to store addresses that will never convert. Because Moosend prices by contact count, cold imports and inactive subscribers sit on the meter and can push you into a higher band, so regularly pruning or suppressing dead contacts lowers your tier and improves deliverability.
It depends almost entirely on your subscriber count. The entry rate is low for small lists, but the price climbs in bands as your contacts grow, and the all-in figure also includes any annual commitment and paid add-ons. The honest planning answer is to budget for the tier just above your current list size, not the headline number on the pricing slider, because steady growth pushes most senders into a higher band sooner than they expect.
Moosend has historically offered a time-limited trial rather than a permanent free plan, so confirm the current terms before you rely on a no-cost tier. If a genuine free plan matters to you, Mailsoftly includes one with 500 contacts and 2,000 emails per month, with no credit card required and no countdown clock.
For very small, stable lists, Moosend is competitively priced and one of the cheaper ways to access automation features. The value erodes as you scale. Once your list grows into the thousands and includes contacts who rarely engage, subscriber-based billing means you pay more for an audience that is not necessarily producing more revenue, which is when comparing alternatives pays off.
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