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Omnisend’s contact-based pricing climbs fast as your list grows, and separate SMS charges make monthly costs hard to predict.
by Alkan Balkaya · Last updated: 2026-08-13Omnisend pricing in 2026 uses a contact-based model that bundles email, SMS, and automation into four tiers: Free, Standard, Pro, and Custom. Costs rise automatically as your stored contacts grow, with sharp jumps at higher tiers and separate SMS charges. Mailsoftly offers a free plan with 500 contacts and 2,000 emails per month, paid plans from $39 per month billed annually, plus free hands-on migration.
Omnisend prices by the number of contacts stored in your account across four tiers: Free, Standard, Pro, and Custom. Costs rise automatically as your list grows, with sharp jumps at higher tiers and SMS billed separately. Mailsoftly, by contrast, uses list-based plans from $39 per month billed annually, a permanent free tier, and free migration.
This guide breaks down how Omnisend pricing actually works, where the hidden costs live as your audience scales, who the model genuinely fits, and how the value compares to alternatives like Mailsoftly before you commit budget.
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Key Takeaways
Omnisend pricing is based on the number of contacts stored in your account, with tiers that unlock higher email limits, advanced automation, and multichannel features like SMS and web push. As your list grows, your monthly cost increases automatically. The model works well for ecommerce brands sending frequent promotions, but it can get expensive for teams focused on email rather than SMS-heavy campaigns.
Omnisend calculates pricing using a few core factors:
This structure makes initial entry easy, but budgets can shift quickly as your list grows. Omnisend publishes its current tiers and SMS inclusions on its official Omnisend pricing page, which is worth checking for the latest limits before you decide.
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Omnisend offers four plans (Free, Standard, Pro, and Custom), each targeting a different stage of growth. All prices in this section are current as of 2026-04-15. Because Omnisend quotes vary with contact count and SMS usage, the table below focuses on the model and free plan rather than a single headline number, with verified list-based prices for platforms that publish flat tiers.
| Platform | Pricing model | Free plan | Support | Best for |
|---|---|---|---|---|
| Omnisend | Contact-based, quote scales with list + SMS | Yes (limited, branded) | Chat, priority on Pro | Ecommerce email + SMS |
| Mailsoftly | $39/mo annual (Basic, 5,000 contacts) | Yes (500 contacts, 2,000 emails) | Human support, free migration | Email-first teams, growing-business, B2B |
| Klaviyo | $20/mo (500 contacts, Email) | Yes (250 profiles) | Email and chat | Ecommerce data + segmentation |
| Mailchimp | $13/mo (500 contacts, Essentials) | Yes (250 contacts) | Tiered by plan | General growing business |
The Free plan suits very small stores testing email automation. It typically includes limited monthly sends, basic campaign creation and templates, simple automation workflows, Omnisend branding on emails, and very limited reporting. Most businesses outgrow it quickly once they start sending consistently.
Standard is the entry-level paid tier, adding higher send limits, advanced email automation, basic segmentation, live chat support, and removal of Omnisend branding. Pro is where the platform becomes fully featured, with unlimited sends for your contact tier, monthly SMS credits, web push, advanced reporting and attribution, and priority support. Custom is negotiated for high-volume senders and includes dedicated account management, deliverability assistance, and custom onboarding. Pricing on every tier rises with your contact count.
Omnisend pricing increases sharply at higher contact tiers, and the biggest driver is not email volume alone but how quickly your stored contacts grow. A store that doubles its list can move into a materially more expensive band without sending a single extra campaign. That is the contact-count trap: you pay for people on your list whether or not you email them this month.
| Contact size | Pricing behavior |
|---|---|
| Up to 250 contacts | Free or very low cost |
| 1,000 contacts | Moderate monthly fee |
| 5,000 contacts | Significant price jump |
| 10,000 or more contacts | Premium or enterprise-level cost |
Email remains one of the highest-return channels in digital marketing, which is why platforms tie pricing so tightly to audience size. Independent market data compiled by Statista’s email marketing research shows sustained growth in email spend and users worldwide, so list growth (and therefore cost) tends to compound over time on contact-based models.
The headline plan price rarely reflects your real Omnisend bill. Several indirect or variable costs push the total higher, and most catch teams by surprise mid-quarter rather than at signup.
Even when a plan bundles SMS credits, additional usage is charged on top, which makes monthly costs hard to predict for businesses running frequent SMS campaigns or operating internationally. Understanding these early helps you avoid surprise invoices. For a fuller picture of the model in practice, our in-depth Omnisend review covers strengths, limitations, and real-world use cases.
The core difference is cost predictability. Mailsoftly uses list-based plans with clear tiers rather than steep contact-driven jumps, so you know what you pay as your audience grows. It focuses on email automation, deliverability, and personalization without forcing you to buy an SMS-first bundle you may not use.
| Mailsoftly plan | Monthly | Annual | Contacts / emails |
|---|---|---|---|
| Free | $0 | $0 | 500 contacts, 2,000 emails/mo |
| Basic | $49 | $39 | 5,000 contacts, 40,000 emails/mo |
| Business | $99 | $79 | 15,000 contacts, 150,000 emails/mo |
| Premium | $199 | $159 | 30,000 contacts, 300,000 emails/mo |
| Enterprise | Custom | Custom | Unlimited contacts and emails |
Mailsoftly also includes free hands-on migration, so moving your lists and templates does not become a hidden switching cost. For a side-by-side breakdown of features and pricing philosophy, read our detailed Omnisend vs Mailsoftly comparison, and if you want the wider field, our guide to the best Omnisend alternatives lines up the leading platforms.
Omnisend pricing is best for ecommerce-centric, multichannel brands. It is a strong fit if you run a Shopify or ecommerce-first store, use SMS as a core part of your customer journey, and rely heavily on prebuilt ecommerce automations like cart recovery and browse abandonment.
You may be better served by Mailsoftly if email automation is your primary channel, deliverability and personalization matter more than SMS, or you simply want predictable pricing and hands-on human support. Growing businesses in particular can struggle on contact-based models when their list grows faster than revenue, when they only need email, or when they want simpler billing. Mailsoftly’s approach to marketing automation software is often more cost-efficient in those cases, and it treats deliverability as a core capability rather than an add-on.
You can trim an Omnisend bill by attacking the contact count directly. Because pricing follows stored contacts, list hygiene is the fastest lever: remove unengaged and hard-bounced addresses, suppress duplicates, and avoid importing cold contacts you will never message. Right-sizing your plan to actual sending needs, rather than a peak you rarely hit, also helps.
For teams focused on email fundamentals, moving to predictable pricing is often the biggest saving. If you are new to the discipline, our primer on email marketing fundamentals explains what actually drives return, so you spend on capability rather than list bloat.
For the broader landscape, see our full comparison of the top email marketing services covering every major platform.
Looking for a simpler Omnisend alternative? See why teams switch to Mailsoftly as an Omnisend alternative — free hands-on migration in 1-2 hours, no contracts, real human support.
Omnisend pricing is driven mainly by the number of contacts stored, not email volume alone. As your list moves into higher tiers, monthly costs jump significantly, with notable increases around 5,000 and 10,000 plus contacts. SMS usage adds further variable charges billed separately by country, making budgets harder to predict as your audience scales.
Your real Omnisend cost depends on how many contacts you store and how much SMS you send, not on the headline plan price. Costs are low or free for small lists but jump noticeably around 5,000 and 10,000 plus contacts, and SMS is billed separately and varies by country. Budget for tier jumps as your list grows, not just the starting tier.
Yes. Omnisend offers a free plan aimed at very small stores, with limited monthly sends, basic templates, simple automation, and Omnisend branding on emails. Most businesses outgrow it quickly once they send consistently. Mailsoftly also offers a permanent free plan with 500 contacts and 2,000 emails per month, no credit card required.
For very small lists Omnisend is affordable and can be free. It becomes expensive once your stored contacts climb into higher tiers or you lean on SMS, because both add cost. Teams that only need email and want predictable billing often find a list-based platform like Mailsoftly, starting at $39 per month billed annually, better value as they scale.
Omnisend pricing is primarily based on the number of contacts stored, with send limits tied to each tier. That means your bill can rise from list growth alone, even if your monthly send volume stays flat.
Mailsoftly is a strong alternative for teams focused on email automation, deliverability, and predictable pricing. It offers list-based plans from $39 per month billed annually, a free tier, and free hands-on migration, which makes it especially attractive to email-first, service, and B2B businesses that do not need an SMS-heavy bundle.
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