How to Run a Successful Email Marketing Campaign in 2023

Gone are the days of email newsletters and weekly drip-marketing. Email marketing has grown more complex, and savvy marketers know it’s time to up our game. If you don’t step up your email game now, you risk being left behind. With the emergence of new tools and techniques, together with an increased attention from users who are flooded by messages every day, now is the perfect moment for your brand to make a move. However, keeping up with the demand of sophisticated consumers is not going to be easy. 

In this blog post, we will explore the on going purposes of email campaigns; why modern consumers trust branded emails as opposed to social media ads or any other digital communication channel; how can you create relevant content; how to and why use AI techs for email marketing purposes; emphasis on personalization and finally email marketing as a lifesaver method! 

 What is the Purpose of an Email Campaign?  Define Yours Well & Accurate

An email campaign is a series of email messages sent to a specific audience for the purpose of promoting a product, service, or cause. Email campaigns can be used to build relationships with customers and prospects, cultivate loyalty among current customers, or generate leads for sales. As well as an email campaign is a way for an organization to reach out to its customers or potential customers, email campaigns may also let them know about the latest news, special offers, or other necessary information. Simply an email campaign is a great way for businesses to stay in touch with their customers and remind them about their products or services. Therefore, a successful email campaign is one that is well-designed, well-executed, and results in a desired outcome. 

The purpose of an email campaign will vary depending on the goals of the sender. For example, an email campaign may be designed to increase brand awareness or build customer loyalty or drive sales. Whatever the purpose, email campaigns must be carefully planned and executed to be effective. You should make sure that your email campaign is relevant and useful to your target audience and create a tailor-made email campaign for your business; not just another sales pitch. Because the personalization effect is going to be on the table in 2023 as well as the previous years. 

To summarize the general purposes of an email campaign will also be valid for upcoming year 2023 likewise. Because brands obviously need engaged customers to keep the business alive and active in a digital arena which has a rollercoaster effect for some time. (Apparently due to social media and influencers).  In that rollercoaster everyone, including hundreds of startups and entrepreneurs, aim to grab new customers and stay in touch with the existing ones. You must define your purposes well and accurate in order to reach the right targeted customers via email marketing. Please keep in mind that the number of email users all around the world is going to be over the half of the all living people in the world, which equals almost  around 4.4 billion by the year 2023. Here, you can check the final 2023 email marketing statistic, if you do not believe us!  

Finally, One of our blog posts you can also check the Benefits of Email Marketing as well in order to implement your marketing strategy. 

Keep Your Brand on the Front Door of the Email Marketing Strategy  

Because, consumers still trust branded emails over other digital marketing channels. Let’s go into some more detail… 

Consumers today are bombarded with marketing messages from all sorts of different sources. So why do they tend to trust branded emails more than other digital marketing channels? There are a few reasons for this. First, branded emails feel more personal and intimate than other marketing messages. Hence, these emails are sent directly to our inbox, which makes them feel more like a message or a letter from a friend rather than a piece of marketing material or a commercial interruption. 

Second, branded emails usually contain more relevant and targeted content than other digital marketing channels. Because they're coming from a specific company that the consumer is interested in, they're more likely to contain information that is relevant to the consumer's needs and interests. Regarding that point the content of these mails is typically short and generally to the point. This makes it easy to consume the information and makes us less likely to avoid branded mails.

Finally but not the last, branded emails are generally more trustworthy than other digital marketing channels. Because they come from a company that the consumer knows and trusts, they are more likely to be seen as credible and trustworthy. Hence, as human beings we are more likely to trust an email from a company that we have a relationship with than an email from a company that we don't know.  In the hot summer days of 2022 we published an article, mainly on 7 Key Trends for Email Marketing which summarizes and visualizes the verified key trends of email marketing in 2022, with the beneficial tactics and actual email examples. In that blog post you can observe that branded (and of course personalized) emails  have more chance to grab the receiver, hence they include clickable designed materials and they are much more likable by addressing directly to the point. 

Create the Content that Matters in an Email Campaign  

There is no denying that email is one of the most effective digital marketing channels. But how can you create effective content catching the eye of the receivers within a campaign still in 2023? This is the hard part of the question, undoubtlessly. Creating content that matters in an email campaign can be a challenge after all. At the end of the day, every email marketer aims for the campaign to be successful, and they want to make sure that the recipients actually read and engage with the content. So, as a successful email marketer how can you create content that matters in an email campaign? Here are a few tips:

• Keep it short and sweet: People are busy, and they likely don’t have time to read a long, drawn-out email. Get to the point and make your content easy to skim.
• Make it relevant: Write about something that your audience actually cares about. No one wants to read an email that’s full of fluff.
• Use strong subject lines: A great subject line will entice people to open your email. So make sure your subject lines are clear, interesting, and eye-catching. 
• Keep your email list engaged: Another  step to creating content that matters in your email campaign is to keep your email list engaged. An engaged email list is a list of subscribers who are interested in what you have to say and are more likely to open and click through your emails. ,

Moreover, you can keep your email list engaged by sending regular emails (stay in touch and keep your subscribers updated), offering something of value (for instance a coupon, a free download, or helpful tips & advice) or asking feedback from your subscribers.

You can check some other best email marketing strategies and email marketing tips as well. 

Use SMART Technologies and Artificial Intelligence (AI) in Email Marketing 

Artificial intelligence (AI) is one of the most promising technologies to emerge over the last few decades. AI can be used to automate many tasks and transform our lives in many ways: from self-driving cars to robots that can help with healthcare or even personal assistants like Siri. As a consequence, we have seen a dramatic rise in the use of SMART Technologies and Artificial Intelligence (AI) in email marketing in recent years. This trend is only set to continue, as more and more businesses begin to adopt these technologies in order to stay ahead of the curve. SMART Technologies and AI can be used in a number of ways in email marketing, from personalizing messages to optimizing delivery times. By using these technologies, businesses can improve their email marketing campaigns in a number of ways, resulting in more leads, more sales, and more loyal customers. 

In fact, AI can make email marketing more effective by automating tasks such as sending messages and responding to customer inquiries. Moreover, AI is already having an impact on how people receive marketing content. For example, AI can analyze the context of email messages to predict which recipients might be most interested in them. As a result, marketers can personalize their messages more effectively and reduce the number of emails that recipients delete. Therefore,  it’s important to keep pace with the latest developments in AI if you want to stay ahead of the competition. If you're not using AI in email marketing campaigns yet, now is the time to start. These technologies can help you take your campaigns to the next level, and they will only become much more essential in the upcoming future. 

Emphasis on Personalization 

Through our recent blog posts we tried to explain and underline the importance of personalization in email marketing more than once. You can find many tips and examples through the pages to try freely and take the advantage of using the most recent content as well. Because personalization techniques will vary in 2023 more than previous years, thanks to the trend of uniqueness which is a defining noun of today’s world. Personalization is the vital key in order to build a relationship with a customer since your customers feel that they are unique for your business, they are more likely to be loyal and return to your site and engage with your brand.  Let’s briefly refresh our minds for the Best Email Personalization Techniques just with simple titles. 

• Interact with your readers by using their first names/surnames.
• Segment your mailing lists 
• Use of personalized subject lines.
• Prefer personalized emails based on behavior
• Personalize your business
• Redirect to the appropriate content on your main website.
• Be open, communicative, and conversational.
• Provide advice and tips for making the best use of your products
• Send triggers 
• Reach out to your readers at the appropriate time

 Even though you run a small business email-marketing strategy, you can still take the advantage of these personalization methods. Obviously, small business owners have more chances for personalization with small budgets. Because many of the email marketing software including Mailsoftly provide free or trial accounts for limited email sending, for example upto 1 K or 2 K users. You can use Mailsoftly up to 2K contacts with 6K email send limit monthly and take the advantage of sending personalized email marketing campaigns!  

Keep Email Marketing in Hand Always as a Lifesaver

Future is much closer than you may imagine. We prospect numbers & figures on October days, make annual plans on (sweet) November and finalize budgets on the early days of December. So January, February or March seems to be a close future at first hand. However, starting from macro global issues many unexpected occasions may affect all the major plans for the campaigns. 

On the other hand, email marketing is still the one of the most cost-effective and simplified solutions that you can always prefer as a lifesaver instead of other methods when things get out of hand. You can collect valuable information, trigger your customers about your brand, follow their needs & demands via automated mails, segment them according to statics (open & click rates) and create personalized campaigns with humble budgets when compared to influencer marketing options. Email marketing software tools are free of human effect, they do not play hard or change the rules during the game; or just ask for more payment apart from the defined pricing options! Email Marketing softwares including Mailsofly are reliable tools and they can not be spoiled due to mortal incidents. 

Do you still wonder if email marketing will be still important in 2023 you should check our one of the latest blog posts on the subject, specifically titled as Future of Email Marketing 

Conclusion 

Through the whole article, we tried to engrave some essential topics to evaluate at email marketing strategies within the scope of upcoming 2023. 

The simple email sending software Mailsoftly enables users to personalize the bulk email sending at maximum level! 2023 is going to be the year of individuals, so does the personalization. By means of email templates and unique content creation you can reach the potential customers and gain new ones as well.  Thanks to Mailsoftly, you can create triggering messages to the specific receivers as a part of your email marketing strategy in 2023 . Try Mailsoftly for free now!