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Outgrowing MailPoet’s WordPress plugin limits or stuck waiting on support? Here is exactly how to move your lists, templates, and automations to Mailsoftly without losing data.
by Alkan Balkaya · Last updated: 2026-06-11Switching from MailPoet to Mailsoftly takes a few hours, not days. You export your contacts and segments from MailPoet as a CSV, import them into Mailsoftly, verify your sending domain, then rebuild templates and automations. Mailsoftly’s team handles the import for free, so most accounts go live the same day with no downtime.
If you started with MailPoet because it lived inside WordPress, you are not alone. It is a convenient on-ramp. The trouble usually starts when your list grows, your automation needs mature, or you need a human to answer a deliverability question quickly. This guide walks through the full move, step by step, with the data you keep and the few things you rebuild.
Comparing options? See our full roundup of the best email marketing services for the complete picture.
Quick context: Mailsoftly offers transparent pricing, free hands-on migration, and human support. 500 contacts and 2,000 emails per month, no credit card.
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Key Takeaways
Most teams leave MailPoet for three reasons: cost rises sharply as the subscriber list grows, the plugin adds complexity once you need real automation, and support can feel slow when something urgent breaks. MailPoet is a solid entry point inside WordPress, but those friction points compound as email becomes a serious revenue channel.
MailPoet bills by subscriber count, so a list that doubles can quietly push you into a much higher bracket. When you compare what you pay against features you actually use, the value often slips, especially for senders who do not need WordPress-tied tooling. You can confirm current tiers on their own pricing page before you decide, since the structure changes over time and is best read at the MailPoet pricing page.
A WordPress plugin is great until your email program outgrows it. Heavier sends, conditional automations, and granular segmentation can strain a plugin that shares resources with your site. Many teams want their email engine decoupled from their CMS so a plugin update never threatens a campaign. Email remains one of the highest-return marketing channels, which is exactly why the tooling needs to keep up, a point HubSpot reinforces in its published marketing statistics.
When a send stalls or deliverability dips, waiting in a queue is painful. Teams switching to Mailsoftly consistently cite responsive, human support as the deciding factor. Getting a real person who understands your account, not a deflecting bot, changes how confidently you run campaigns.
Read enough? Try Mailsoftly free with 500 contacts and 2,000 emails per month, no credit card.Start free with Mailsoftly →
You bring almost everything that matters: your full contact list, custom fields, subscription status, and segment logic. Templates and automations do not transfer as files between platforms, but they rebuild quickly in Mailsoftly using direct equivalents. Nothing about your audience is lost in the move.
Migration follows four steps: export your contacts from MailPoet, import them into Mailsoftly, verify your sending domain and deliverability, then rebuild your templates and automations. If you would rather not touch a CSV at all, Mailsoftly’s free hands-on migration means our team runs every step for you.
In your WordPress admin, open MailPoet, go to Subscribers, and use the Export option. Choose CSV, include all custom fields, and export each list or segment you want to keep. Save the file somewhere easy to find. This export is your clean snapshot of the audience, including subscription status, which keeps you compliant on the other side.
Create your Mailsoftly account, open Contacts, and upload the CSV. The importer maps columns to fields automatically, and you confirm matches like first name, company, or any custom property. Unsubscribed and bounced contacts keep their status so you never email someone who opted out. If anything looks off, our team reviews the mapping with you before the first send.
Authenticate your domain with SPF, DKIM, and DMARC records so inbox providers trust your mail. Mailsoftly gives you the exact records to add at your DNS host and confirms each one is valid. Authentication is the single biggest lever on whether you reach the inbox, a fundamental covered well in the Litmus guidance on email deliverability best practices. Warming gradually after a switch protects the reputation you already built.
Recreate your main email template in the drag-and-drop editor, then rebuild your welcome series and any triggered flows in the automation builder. Because the logic transfers cleanly, this is mostly reassembly, not reinvention. Send yourself test emails, check rendering across clients, and confirm links and merge tags resolve before going live.
Mailsoftly is a standalone email platform with transparent flat-rate pricing, a permanent free plan, and human support, while MailPoet is a WordPress plugin priced by subscriber count. For teams sending serious volume or wanting their email engine independent from their CMS, Mailsoftly removes the plugin ceiling. Mailsoftly pricing below is verified (as of 2026-04-15).
| Platform | Pricing | Free plan | Support | Best for |
|---|---|---|---|---|
| Mailsoftly | Free, then $39/mo annual (Basic), $79/mo (Business), $159/mo (Premium) | Yes: 500 contacts, 2,000 emails/mo | Human support, free hands-on migration | Teams wanting easy, standalone email with real support |
| MailPoet | Tiered by subscriber count (see their pricing page) | Limited free tier | Plugin support queue | Small WordPress sites sending from within WordPress |
The Mailsoftly tiers scale with your audience: the Free plan covers 500 contacts and 2,000 emails per month, Basic moves you to 5,000 contacts and 40,000 emails, Business to 15,000 contacts and 150,000 emails, and Premium to 30,000 contacts and 300,000 emails. For unlimited contacts and volume, Enterprise is custom. You can see every tier side by side on the Mailsoftly pricing page.
This is where the two diverge most. Mailsoftly leads with responsive human support and a migration team that does the heavy lifting at no cost. Instead of opening a ticket and waiting, you get help mapping fields, authenticating your domain, and getting your first campaign out the door.
Both aim for simplicity, but a dedicated platform avoids the constraints of running inside WordPress. You build, send, and automate from one clean dashboard without worrying about plugin conflicts, theme updates, or hosting limits affecting your sends. That separation gives campaigns more predictable performance.
In your first week, focus on protecting deliverability and confirming everything works before scaling sends. Warm up gradually, send a small re-introduction campaign, watch your metrics, and keep MailPoet active just long enough to confirm nothing was missed. A measured start protects the sender reputation you carried over.
Treat the first week as validation, not a sprint. Once your numbers match or beat your old baseline and your automations behave, you can confidently retire MailPoet and run your full program from Mailsoftly.
For the broader landscape, see our full comparison of best email marketing services covering every major platform.
Most migrations finish in a few hours. Exporting and importing contacts takes minutes, domain verification depends on your DNS host (usually under an hour to propagate), and rebuilding your core template and welcome automation takes the most time. With Mailsoftly’s free hands-on migration, the team runs these steps for you and most accounts go live the same day.
No, you will not lose your contacts. Your full list, custom fields, and subscription status transfer through a CSV export and import. Automations are not copied as files between platforms, so they are rebuilt in Mailsoftly’s automation builder using the same logic. Nothing about your audience or compliance status is lost in the move.
There is no cost to switch. Mailsoftly’s migration help is free, and the free plan covers 500 contacts and 2,000 emails per month with no credit card required. You only pay if and when you upgrade to a higher tier, starting at $39 per month annually for the Basic plan.
Not if you authenticate and warm up properly. Set up SPF, DKIM, and DMARC for your domain, then ramp send volume gradually over the first week rather than blasting your full list at once. This protects the sender reputation you already built. Mailsoftly provides the exact DNS records and guides the warm-up so your inbox placement stays strong.
Ready to switch?Start free with Mailsoftly →
500 contacts, 2,000 emails per month. Free hands-on migration. No credit card.
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