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Tired of watching your Omnisend bill climb every time your contact list grows? Here is how to move your audience, automations, and templates to a simpler home without losing a single subscriber.
by Didem Kiran · Last updated: 2026-05-31Omnisend does a lot, and for some ecommerce teams that breadth is exactly the point. But many senders reach a moment where the platform feels heavier and pricier than the job they actually need it to do. The bill climbs with every new contact, the automation builder grows tangled, and support answers feel slow when a campaign is due to go out.
This guide walks through switching from Omnisend to Mailsoftly end to end: what moves with you, how to export and import cleanly, how to protect deliverability, and what to do in your first week. With free hands-on migration, most teams are sending again the same day.
Comparing options? See our full roundup of the best email marketing services for the complete picture.
Quick context: Mailsoftly offers transparent pricing, free hands-on migration, and human support. 500 contacts and 2,000 emails per month, no credit card.
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Key Takeaways
No platform is wrong for everyone, and Omnisend has genuine strengths in ecommerce. The teams who decide to switch usually share three frustrations that compound over time.
Omnisend prices by the size of your contact list, and the cost climbs sharply as your audience grows. The problem is that a bigger list does not automatically mean bigger revenue. You can end up paying premium rates to store inactive subscribers who never open a thing. When the monthly invoice outpaces the value you get back, it is a natural trigger to look for something with predictable, transparent tiers.
Feature-rich is great until you spend an afternoon hunting for a single setting. Many senders only need clean campaigns, a handful of automations, and reliable delivery. When the builder is dense with options aimed at large enterprise ecommerce operations, simple tasks take longer than they should and onboarding a new teammate becomes its own project.
Email is time sensitive. When a campaign is scheduled to go out and something breaks, a slow or templated support reply is more than an annoyance. Teams that rely on email for revenue want a human who answers quickly and actually understands their account, not a queue ticket and a help-center link.
The three most common switch triggers
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The single biggest fear about switching is loss. You spent years building your list and tuning your flows, and the thought of starting from zero is enough to keep anyone stuck. The good news: almost everything that holds real value comes with you.
What does not transfer is the platform-specific wiring underneath, like internal automation IDs or Omnisend’s proprietary reporting history. That is normal for any migration. The strategy, the audience, and the creative all move. The plumbing gets rebuilt, and that is where free hands-on migration saves you the most time.
Here is the full process. You can run it yourself, or let the Mailsoftly team do the heavy lifting for free. Either way, the steps are the same.
In Omnisend, open your audience and use the export option to download your subscribers as a CSV file. Include every field you rely on: first name, last name, subscription status, and any custom properties like purchase totals or signup source. Export your segments separately, or at least note the rules behind each one so they can be rebuilt accurately. Keep the file somewhere safe, because this is the master record of your audience.
Create your Mailsoftly account, then upload the CSV in the contacts area. During import you map each Omnisend column to the matching Mailsoftly field, so a first-name column lands in the first-name field and your custom properties stay intact. Subscription status carries over too, which means people who unsubscribed in Omnisend stay unsubscribed. That last detail matters a lot for staying compliant and protecting your reputation.
Before you send anything at scale, authenticate your sending domain. Add the SPF and DKIM records Mailsoftly provides to your DNS so mailbox providers trust your mail. Then send a few test campaigns to your own inboxes across Gmail, Outlook, and one other provider to confirm everything renders and lands. Warming gradually in the first days helps your new sending identity build trust instead of triggering filters.
Recreate your key flows in the automation builder using the logic you exported: welcome series, abandoned cart, win-back, and post-purchase. Start with the one or two that drive the most revenue, switch them live, and add the rest over the following days. Rebuilding flows is also a chance to prune steps that never performed and tighten the timing, so you often end up with cleaner automations than you left behind.
Do not want to touch a CSV or rebuild a single flow? Mailsoftly’s free hands-on migration means a real person exports your Omnisend data, imports your contacts, recreates your templates and automations, and verifies deliverability with you. Most accounts are ready to send the same day.
Pricing below is for Mailsoftly and reflects verified tiers (as of 2026-04-15). Omnisend prices by contact list size and changes its published rates over time, so confirm current Omnisend numbers on their site before you decide. The comparison that matters most is the model: predictable tiers versus a bill that climbs with every contact you add.
| Mailsoftly plan | Contacts | Price (annual) |
|---|---|---|
| Free | 500 | Free |
| Basic | 5,000 | $39/mo |
| Business | 15,000 | $79/mo |
| Premium | 30,000 | $159/mo |
| Enterprise | Unlimited | Custom |
The Free plan includes 500 contacts and 2,000 emails per month with no credit card required, which makes it easy to import a slice of your list and test deliverability before you commit. As you grow, the Basic plan covers 5,000 contacts at $39 per month annual, and Business steps up to 15,000 contacts at $79 per month annual. Because the tiers are fixed, you always know your next price point instead of discovering it on an invoice.
A few practical concerns come up in almost every switch. Here is how each one plays out in real migrations.
Your domain reputation follows your domain, not your platform, so authenticating with SPF and DKIM and warming up gradually keeps you in good standing. The first week of measured sending is what protects your inbox placement, and the migration team helps you pace it.
Yes. Many teams keep Omnisend active until their Mailsoftly account is fully tested, then flip sending over once they are confident. Because you import contacts rather than disconnecting anything, there is no forced cutover and no sending downtime in the middle.
Subscription status imports with your contacts, so anyone who opted out stays opted out. Preserving that list is essential for staying compliant and for keeping spam complaints low, which is why verifying the import is a required step rather than an optional one.
The migration is the start, not the finish. A focused first week turns a clean import into reliable, repeatable sending.
By the end of week one you should have authenticated sending, your core flows live, and a baseline of engagement data to build on. From there it is the familiar rhythm of campaigns and optimization, just on a simpler platform with a person you can actually reach when you need help.
For the broader landscape, see our full comparison of best email marketing services covering every major platform.
Looking for a simpler Omnisend alternative? See why teams switch to Mailsoftly as a Omnisend alternative — free hands-on migration in 1-2 hours, no contracts, real human support.
For most teams the switch takes a few hours, not days. Exporting contacts and importing them is quick, and the time that remains goes into rebuilding automations and verifying deliverability. With Mailsoftly’s free hands-on migration, a specialist handles the bulk of that work and many accounts are ready to send the same day.
No. Your contacts, custom fields, and subscription status export from Omnisend and import cleanly, and your automation logic is mapped and rebuilt in Mailsoftly. The only things that stay behind are platform-specific items like proprietary reporting history. Your audience, segments, templates, and flows all come with you.
No. The migration itself is free, including the hands-on help to move and verify your data. You can even start on the Free plan with 500 contacts and 2,000 emails per month and no credit card, then move to a paid tier only when your list outgrows it.
No. You can keep Omnisend running while you set up and test Mailsoftly, then switch sending over once you are confident. Because you import rather than disconnect, there is no downtime and no risk of a gap in your campaigns.
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