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When SendPulse bills climb faster than your list grows and support tickets sit unanswered, moving your contacts, templates, and automations somewhere simpler should not feel like a project.
by Isabella Torres · Last updated: 2026-05-31If you are reading this, you have probably already decided that SendPulse is not the long-term home for your email program. Maybe the pricing crept up as your list grew. Maybe the interface tries to do everything at once and your team spends more time hunting for features than sending campaigns. Whatever brought you here, the migration itself is not the hard part.
This guide walks through exactly how teams move from SendPulse to Mailsoftly without losing contacts, breaking automations, or risking deliverability. You will also see what our free hands-on migration covers, so you can decide whether to do it yourself or let us carry the load.
Comparing options? See our full roundup of the best email marketing services for the complete picture.
Quick context: Mailsoftly offers transparent pricing, free hands-on migration, and human support. 500 contacts and 2,000 emails per month, no credit card.
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Key Takeaways
SendPulse is a capable, multi-channel platform. It bundles email, SMS, web push, chatbots, and landing pages under one roof. That breadth is exactly why some teams outgrow it. When a tool tries to be everything, the email experience often ends up feeling like one tab among many rather than a focused, well-built product. Three patterns come up again and again when people tell us why they are switching.
Cost that scales the wrong way. The entry experience looks affordable, but the bill grows in steps that are hard to predict as your subscriber count climbs and you add channels you did not plan to use. Teams tell us they are paying for chatbot seats, push volumes, and SMS credits they barely touch, just to keep the email features they actually rely on.
Complexity that slows the team down. A multi-channel dashboard means more menus, more settings, and a steeper path for a new team member to send their first clean campaign. If your marketing is mostly email and the occasional automation, that overhead is a tax you pay every single week.
Support gaps when it matters most. The complaint we hear most is timing. When a campaign is queued and something looks wrong, waiting hours for a reply is not acceptable. Real human support that answers before you send is worth more than any feature list.
Read enough? Try Mailsoftly free with 500 contacts and 2,000 emails per month, no credit card.Start free with Mailsoftly →
The biggest fear when switching platforms is loss. People worry they will leave behind years of list building or hours of automation work. In practice, almost everything that matters travels with you. Here is what comes over cleanly and what needs a small amount of rebuilding.
Here is the full process from start to first send. You can run every step yourself, but the fastest and safest path is to let our migration team do it with you. The free hands-on migration means a real person exports, maps, imports, and verifies alongside you so there are no surprises on send day.
In SendPulse, open your mailing list, choose the export option, and download your contacts as a CSV file. Export each list you want to keep. While you are there, save copies of your active templates as HTML and screenshot your automation flows so you have a clear reference of triggers, wait steps, and conditions. The goal of this step is a clean snapshot of everything you intend to move.
Create your Mailsoftly account, open the contacts area, and upload your CSV. During import you map each column to a Mailsoftly field, which is where first name, custom attributes, and subscription status line up correctly. Import as a fresh list, confirm the row count matches your export, and spot check a handful of records to make sure fields landed where they should.
This is the step people skip and then regret. Before any large send, authenticate your sending domain with SPF and DKIM records so mailbox providers trust your mail from day one. Send a few test emails to your own inboxes across Gmail, Outlook, and a mobile client. Check that they land in the primary inbox, render correctly, and that links and tracking work. Doing this early protects the sender reputation you built on SendPulse.
Recreate your core templates in the Mailsoftly editor. Most teams use the switch as a chance to simplify a cluttered design. Then rebuild your automations using the flow references you captured in step one. Map each trigger, delay, and condition to its Mailsoftly equivalent. Run a test contact through every workflow before you turn it on, so you can watch the emails fire in the right order.
For a week or so, you can keep SendPulse active while you send a small campaign from Mailsoftly to a portion of your list. Compare delivery, opens, and clicks. Once you are confident, send your next full campaign from Mailsoftly and pause SendPulse. There is no downtime because your list lives in both places during the overlap.
Prefer not to touch CSVs and DNS records yourself? Our migration team handles the export, field mapping, import, domain authentication, and automation rebuild with you at no cost. Most accounts are fully moved in a single working session.
The clearest reason most teams switch is predictability. SendPulse layers multiple channels and credit systems on top of email, which makes forecasting your real monthly cost harder than it should be. Mailsoftly keeps pricing flat, contact-based, and easy to read. All Mailsoftly figures below are as of 2026-04-15. You can always confirm the current tiers on our transparent pricing page before you commit.
The Free plan includes 500 contacts and 2,000 emails per month with no credit card. Basic adds 40,000 emails per month, Business covers 150,000, and Premium covers 300,000. Annual billing carries the lower rate shown above. If you need volumes beyond Premium, Enterprise is custom and includes unlimited contacts and emails.
Beyond price, the differences come down to focus and service. Mailsoftly is built around email and the automations that support it, so the workspace stays clean and a new team member can send a polished campaign on their first day. Support is handled by real people who answer before you send, not a queue that replies after your campaign already went out. That combination is why the cost question is rarely the only reason teams move.
A few questions come up in almost every migration call. Here are the honest answers so you know what to expect before you start.
The migration is done, your list is in, and your domain is authenticated. The first week is about building confidence and proving deliverability with real sends. Work through this short checklist before you go full speed.
By the end of the week you will have proof that your sends land, your automations run, and your numbers hold up. At that point you can confidently pause SendPulse and run everything from one clean, predictable place.
For the broader landscape, see our full comparison of best email marketing services covering every major platform.
Looking for a simpler Sendpulse alternative? See why teams switch to Mailsoftly as a Sendpulse alternative — free hands-on migration in 1-2 hours, no contracts, real human support.
For most teams, the core migration takes a few hours rather than days. Exporting your contacts and importing them into Mailsoftly is fast. The time that varies is rebuilding automations, which depends on how many workflows you run. With our free hands-on migration, the majority of accounts are fully moved in a single working session.
You will not lose your contacts. Your full list, including custom fields and unsubscribe status, exports from SendPulse and imports cleanly into Mailsoftly. Automations are rebuilt rather than copied byte for byte, but the logic transfers and our team maps every existing flow with you so nothing slips through.
No. The migration itself is free, including the hands-on help from our team. You can start on the Free plan with 500 contacts and 2,000 emails per month with no credit card, then move to a paid tier only when your list outgrows the free limits.
Yes, and we recommend a short overlap. Keeping SendPulse active for the first week lets you send test campaigns from Mailsoftly, compare deliverability, and confirm your automations work before you fully cut over. Because your list lives in both places during the overlap, there is no downtime.
Ready to switch?Start free with Mailsoftly →
500 contacts, 2,000 emails per month. Free hands-on migration. No credit card.
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