Do you want to know what an email blast is and how to do it "the right way"?
Email blasting is a process of sending an email message to a large number of subscribers on your mailing list.
These are extremely effective for businesses to get more sales, and bloggers and business owners use it to get more traffic to their new content or their website.
In this article, we'll explain how to do an email blast the right way and we share some examples, too.
Emails are much cheaper and easier than distributing traditional print ads. And ofcourse, we are not living in the 80s, so we need to keep up to date and send emails. However, getting your mail, message or content out to a large number of people still poses a significant logistical challenge. One option is to send an eBlast using softwares. E-blasts are much less irritating than spamming and are more compliant with anti-spam laws.
Email blast is just like direct marketing but it’s the digital version. Emails and contact lists are designed and sent according to customer preferences. Eblast contains personalized mails and a built-in contact list so you don't have to create advertisements from zero. After choosing a template all you need to do is click.
Email blast sounds like spam, but it’s actually not! Email blasts were a lot like spam.
But as the language has evolved, so has the understanding of the term email blast. These days many marketers use it interchangeably with the term email campaign. Almost all unwanted spam messages are unfiltered and there is no way for the user to ask the sender to stop sending their messages. Email blasts are targeted, use electronic titles that don’t mislead the true intentions of the mail and allow individuals to unsubscribe from the Eblast's contact list.
By doing email blasts you can send a single email message to an entire contact list, a large segment of an email list, or many email lists at once. You can send these emails and your emails can have a wide reach.
Email blasts are also known as broadcast emails, blast emails, mass emails, email campaigns, and email campaigns. Most people choose to use the term "email campaigns" to avoid the angry tone inherent in "email blasting."
Email messages are primarily used to send newsletters, advertisements and promotional content.
Even though email blasts are a great way to deliver any message to a big number of people, some people consider them to be an outdated method of communication.
This is because email blasts are mass emails that are sent to everyone, regardless of their choice, priorities, and needs. Sometimes quick emails can be highly irrelevant and useless to receivers. But emails shouldn’t have to be always unpersonalized. With Mailsoftly, you can send personalized messages to your contacts, too. So, their needs, age, name, interest and more, everything will matter and in this way, you will get your contacts' attention.
If you don’t personalize your email blasts, your contacts won't like it. Here are the top reasons why email receivers don't like email blasts:
They Can Be Untargeted: If you don’t target your email you just send the same message to everyone regardless of their personal interests, past interactions, or needs. Users often unsubscribe from your mailing list after receiving these spam emails that they don’t want to see.
They Can Be Unsegmented: While doing email blasts, some people don’t do segmantation, they use the entire mailing list without segmentation. The thing is, your contact list and your email subscribers are very different from each other so their interests will be different, too. They can be interested in different products or services of yours.
They Can Be Unexpected: They are different from action-based emails, email broadcast emails are unexpected due to which there can be a natural sense of resistance from receivers.
They Can Be Not Personalized: We love to read a message when they are directly addressed to us. Emails that do not personalize emails are often marked as spam and we don’t want to see them.
Step 1: Choose the best email email blast service
First of all, you need a robust email marketing service to create an email blast. An email marketing service allows you to create a contact list, segment them and send mass emails.
There are dozens of email marketing services on the market. We've tried and tested all of the email marketing services, and we think they're good at what they offer. However, we recommend Mailsoftly because it offers the best deal of all.
Step 2: Create an email/contact list
A contact list is basically a list of email addresses that you can send emails to. It's like your contact book that contains the email addresses of your subscribers and potential customers. You can create a contact list of the contacts that you choose.
Step 3: Segment your email list
Once you have a contact list, the next step is segmentation. Segmenting contacts is the most critical aspect of creating a successful email blast. Email segmentation divides email subscribers into smaller groups or segments to send highly segmented emails.
You can segment your email subscribers based on their gender, age, geographic location, interests, purchase history, contact activity, etc.
For example, a movie or dvd store might create different segments for action, drama, horror, romance and comedy and send out different emails.
Step 4: Create a targeted email campaign
After creating segments, the next step is to create a targeted email campaign or email blast. There can be varied ways to create an email marketing campaign depending on the email marketing software you choose to use. But the easiest way to do this is using Mailsoftly!
Step 5: Measure results and improve email deliverability
Sending an email campaign is not enough, it doesn't mean your job is done. After you send your email blast, you need to measure your results and see how your recipients are engaging with them. With Mailsoftly, you can see who opened your email, who clicked the link or who didn’t open the email.
According to researches, Tuesdays and Thursdays are the best days to send your emails.
And if you wanna get more open or click rate, sending emails on Wednesdays is a great choice, too. If you are a company that sends emails twice a week, make sure to combine Tuesdays and Thursdays, too.
On Mondays, people are planning their week or reading the emails they received on the weekend. And, to be honest, on Mondays our performance is not that high. We need a little time to recover from the weekend. As a general rule, stay away from Mondays.
On Fridays , most people are already tired of reading new emails, they want to finish their job and go home (or go out?). So, do not send your email blasts on that day.
As for Saturdays and Sundays, do you read emails during the weekend? We don’t think so. So, don’t send email blasts on the weekend.
Here are the best examples of email blasts:
As you may know, newsletters are the most common type of email blasts. News, magazine websites, blogs, as well as companies or non-profit organizations send newsletters to inform their contact lists or subscribers about the latest news about their service or product
If you're offering flash sales, you can send wholesale email blasts to let all of your contact list know.
Here you can see a couple of subject line examples for flash sale email blast down below:
You can send and you should send an email when you launch a new product. It's best to segment your contact list into existing customers and new subscribers, so you can send them different campaigns. You can segment it according to their interests.
If you conduct online training and webinars for your contacts, you can send mass emails to them.
Here you can see a couple of email subject lines for the event info blast: