What is Cold Emailing?

Cold emailing can be a real drag. It seems like you’re always searching for the right way to approach your audience. After all, there are hundreds of other emails in between yours that have also failed miserably at piquing their interest. This is why cold emails are such a valuable tool for anyone who wants to stay in contact with their network but doesn’t have the time or resources for mass communication campaigns every other week. In this blog post, we aim to understand “What is Cold Emailing?” at a first glance; the importance of cold email marketing and some useful tips to create cold emails that get responses…

Keep reading to learn more...

What is Cold Email?

In its simplest form, cold emailing is the process of sending emails to people who have no prior relationship with you or your business. Cold emailing can be an effective way to reach new potential customers, build relationships and drive sales. Besides, cold emails are a great way to build a relationship with someone who may be a potential lead.

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You can use them to research contacts before making a meeting request or sending a business proposal. Cold emailing is also a great way to connect with people who may have similar interests to your company. For example, an insurance company can send cold emails to the people in the healthcare industry, and a marketing company can send cold emails to people in the retail industry.

When done correctly, cold email marketing can be a powerful tool for businesses of all sizes. However, there are a few things you should keep in mind when crafting your cold emailing strategy, such as making sure your email is relevant and personal, avoiding spam-ish language, and giving recipients an opportunity to opt-out of future communications.

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Why Should You Use Cold Emails?

The term “cold emailing” in other words, cold outreach mailing refers to the practice of interaction  with recipients that are not associated with your business or the product/service you are offering. Digital marketers prefer to use cold outreach because it is a pretty cost-efficient method and a powerful technique to generate leads, build contacts or promote your product or service as we mentioned above.

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There are a few key reasons why you should use cold emails as part of your marketing strategy. First, cold email marketing allows you to reach a large number of people with relatively little effort. Secondly, cold email outreach is rather low cost, so you can reach out to more people without breaking the bank. Third but not final, cold emails can be highly effective, especially if you take the time for the personalization of the email. If you're looking for a new way to reach your target market, cold emails should definitely be on your radar.

As a summary;

  • Sending cold emails can be highly targeted. You can reach out to specific people who you think would be interested in your product or service.
  • Cold mailing  can be a very useful process in terms of digital marketing. If done right, they can get your foot in the door with a potential customer or partner.
  • Cold sales emails are relatively easy to send. You don't need to have a ton of resources to get started with cold emailing.

On the other hand, while cold emailing can be an effective way to reach out to potential customers or clients, it can also be seen as intrusive and even rude if not done properly. If you’re considering cold mailing as part of your marketing or sales strategy, there are a few strategies you should keep in mind to make sure you do it right.

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How to Create a Cold Email?

When writing a cold email, it's vital to keep a few things in mind. First of all, you need to make sure your email is clear and concise. It should get straight to the point and not ramble on. Secondly, you need to make sure your email is interesting and engaging. No one wants to read a boring email, so make sure yours is something people will actually want to read. Third, you need to ensure that you have a good call to action. The CTA (call to action) should be something that will get people to take the next step, whether that's signing up for your newsletter, downloading your application or visiting your landing page. 

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If you want to succeed in business, you need to be able to craft attractive email templates and cold email examples. Cold emailing is a crucial skill to have, but it's one that many people struggle with. Luckily, there are a few simple tips you can follow to write cold emails that get results.

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Here are a few tips for writing great cold mails:

  • Start with a compelling subject line
  • Keep it short and to the point
  • Personalize the message

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  • Use a call to action

What is a Cold Email Template?

A cold email example is a type of template which is going to attract the attention of your potential prospects and turn them into potential customers. 

This cold pitch is typically unsolicited and is sent in an attempt to generate interest in a product or service. Therefore a cold email template is a pre-written email template that can be used to contact potential clients who have not previously been contacted by your company. Having a cold email template can help a digital marketer to save time by providing a structure for the cold email, hence starting from scratch each time will not be a burden anymore. 

A cold email template can be a powerful tool for marketing if it’s crafted properly and created in a personalized way. If you wonder about what personalization is, you can check out our previous blog post for more details about the subject. While sending b2b cold emails may serve to contact new clients, it is always essential to create and use a template that is well-written and tailored to the recipient. Otherwise, the email may be marked as spam and never seen by the intended recipient. When writing a cold email, be sure to include a strong subject line, a brief and concise message, and a call-to-action (CTA). You should also avoid using too much marketing jargon, as this can turn off the interest of your receivers. Consequently, creating a cold email template can be a helpful way to save time and effort when sending out tons of email at once. 

Absolutely there are some other tips to craft more effective cold emails. Let’s divide the issue into topics:  

Email Personalization to the Recipient

Never underestimate the power of “From:'' part. This is the very first moment that the receiver will recognize the cold outreach. Therefore use the name of a specific salesperson, choose a real person in fact😊,  instead of sending by the name of your company. This is the initial step for creating personal connection. 

Through the many articles on this blog we mentioned the specification of the subject line from time to time. Because not only cold emails but also the whole emailing process always need an eye catching subject line. Think about the clever and ingenious subject lines because they will be the best shot for the persuasion of the recipient to even open your cold email in the first place. You can find some best examples for catchy subject lines around the web. Plus, you can check our blog post “Why is Personalized Email Important for Email Marketing?” to learn more about the subject.  

On the other hand, the hint is to have a short subject line including a tempting clue about the interior of the mailing and finally add the specific name of the recipient, like the individuals’ name or the name of the firm. According to the researches which have been conducted over a decade personalization of emails begin with the subject line and these emailings have more chance to be opened instead of just a “Hi There!” Because you address an individual directly by adding their name to the salutation of the subject line such as : “Hi Jane Green!  Congrats on 2021 Online Streaming Awards 👏” Now, be sure Jane has just opened the email and is reading the body part. Plus, adding limited emojis may put a sincere tone to your subject line; just use them in a balanced way.   

Keep it Brief & Straight to the Point

As we underlined before, be crystal clear with your email body copy as well. It is the 21st century and no one has time to read a long fairy tale, unfortunately. 

The email body copy should better clarify the situation, your intent for reaching out to that person and you should persuade the receiver that your service/product is going to add value at the end of the day. Always grab a trustworthy tone while sending cold emails to potential clients. 

Include Creative One(!) CTA

Finally, end the cold emailing with a convincing CTA; and use only one call-to-action in order not to confuse the reader. You should explain the next step to your potential client and simplify it as much as possible. For instance, you demand to lead them to complete a survey or fill out a form? Provide direct links for these actions. You can also prefer to use CTA buttons within the cold email template as a charming design idea. 

Some Useful Cold Email Examples

Scenario #1; Getting In Touch: 

Hello [First Name], 

With the help of my research, I found that you are very interested in [topic]. I was wondering if you might be interested in hearing more about what we do at [company]? 

We make software that helps small businesses grow online. I’d love to follow up with you. Is there a time when we could talk? 


[Your name]

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Scenario #2 ; Link Building

Hello [Name-Surname], 

I hope this email finds you well. I am a web developer and I am looking for ways to increase my backlink portfolio. I noticed that you are a very popular site [Name of the website] for link building. 

Could you tell me a bit more about what you do and how I can use your services? 

Thank you, 

[Your name]

Scenario #3 Business Collaboration 

Hello [First Name], 

I hope you're doing well. I'm a [Your company name] employee and I was wondering if you would be interested in working together to pitch our company to your brand. 

This would be a great opportunity for us to get feedback and learn more about your demands and needs. 

Please let me know what type of conversation you would be interested in and when would be the best time for you to speak with me. 

Best Regards, 

[Your name]


Within the scope of that article, we summarized the definition of cold email and importance of cold emailing for digital marketers. Additionally we tried to provide some tips for crafting practical cold emails as well as giving 3 working cold email examples that get responses. As we  mentioned above, cold email outreach is preferred for a variety of purposes, such as to promote a new product, to announce a sale or special offer, or simply to introduce oneself and one's company. Creating a cold email strategy can be used as an email marketing tool as well. Plus by adding personal touches to your cold emails such as subject lines with names, you can achieve much more impact in line with your strategy.  By trying Mailsoftly’s Personalized Email features you can craft the cold emails easily with subject lines, slaut parts, specific signatures, CTAs and much more! Keep in mind that by sending the right content to the right customers at the right time, even personalized cold emails improve the clients’ experience. Thanks to Mailsoftly, you can create triggering messages to the specific receivers as a part of your email marketing strategy. Try Mailsoftly for free now!

Ensure GDPR compliance in your Cold Emailing strategy with essential tips and insights – explore our guide on Navigating GDPR in Cold Emailing.