Brand kit

Your brand, set once and used everywhere.

Store your logo, colors, fonts and social links in one place. Every email you send and every page you publish picks them up automatically, so your brand looks the same wherever people meet it, without you setting it up each time.
Free to start with your Google Workspace or Microsoft 365 account · No credit card required
Mailsoftly brand kit showing the logo, one line pitch, brand color palette with hex values and social links, with an unsubscribe page preview
Brand · Saved
What is a brand kit in email marketing?

A brand kit is a saved set of your brand basics: your logo, your colors, your fonts and your social links. Instead of formatting each email and page from scratch, you set these once and everything you create uses them by default. In Mailsoftly your brand kit sits inside the same workspace where you build emails, landing pages and the pages people see after they subscribe, so every one of them carries your logo and colors without extra work.

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Set it up once

Add your logo, colors and fonts

Upload your logo, drop in your brand colors, set your name and choose your fonts. A live preview shows exactly how your brand will look while you set it, so there is nothing to guess and nothing to configure twice.
Your colors, ready to reuseSave your brand colors as a palette and reach for them everywhere, so buttons, headings and links always match.
Logo and fonts in one placeUpload your logo and set your fonts once, then let every new email and page start from them instead of a blank canvas.
See it as you set itA live preview updates as you edit, so you know your brand looks right before you save it.
Mailsoftly brand kit editor where you upload a logo, arrange brand colors, set the brand name and see a live preview of the branding
Used everywhere

Every email and page picks it up

Once your brand kit is saved, it flows into everything you publish. Your emails, your landing pages and the pages people see after they subscribe all carry your logo, colors and social links, so your brand stays consistent without a checklist.
Consistent by defaultNew emails and pages open already on brand, so you spend your time on the message, not on formatting.
Right down to the last pageEven the unsubscribe and preference pages carry your branding, so the whole journey looks like you.
Change it once, everywhere followsUpdate a color or swap your logo in the kit and the change is ready to use across what you build next.
Mailsoftly brand kit reveal showing the saved logo, one line pitch, brand color palette with hex values, social links and a branded unsubscribe page preview
What lives in your kit

Everything your brand needs, saved

Your brand kit holds the pieces you would otherwise re-enter on every send, ready to drop into anything you create.
Logo

Your mark, always ready

Upload your logo once and it appears at the top of your emails and pages automatically, so your brand is the first thing people recognize.

Colors and fonts

A palette that stays put

Save your brand colors and fonts so headings, buttons and links match across every message, without picking hex values by hand each time.

Social links

One tidy footer everywhere

Store your social links once and let them appear wherever you want people to follow you, kept the same across every email and page.

Where it leads

A brand that carries through your whole program

A saved brand kit makes everything downstream faster. Build on-brand messages in the email editor, publish matching landing pages, keep your email design consistent and collect signups with forms that already look like you. It all sits inside your wider email marketing workspace, with signup forms that match from the first hello.
FAQ

Brand kit, answered

What is a brand kit?

A brand kit is a saved set of your brand basics: your logo, your colors, your fonts and your social links. You set them once and everything you create in Mailsoftly, from emails to landing pages, uses them by default, so your brand looks the same wherever people meet it.

What can I store in my brand kit?

Your logo, your brand colors as a reusable palette, your fonts, your brand name and your social links. These are the pieces you would otherwise set by hand on every send, kept in one place and ready to drop into anything you build.

How does the brand kit get applied to my emails?

Once your kit is saved, new emails and pages start already on brand. Your logo, colors and social links flow in automatically, so you can focus on the message instead of formatting each one from scratch.

What happens when I update my brand?

Change a color or swap your logo in the kit and the update is ready to use across what you build next, so a rebrand does not mean editing every template by hand.

Does branding reach the unsubscribe and preference pages too?

Yes. The pages people see after they subscribe, including the unsubscribe and preference pages, carry your branding, so the whole journey looks like you rather than a generic default.

Is the brand kit free to use?

Yes. Create your account free with Google or Microsoft sign-in and set up your brand kit on the free plan, no credit card required. Google Workspace and Microsoft 365 accounts get the quickest start, and personal Gmail or Outlook.com works too with lower sending limits while your account builds trust. Paid plans add higher sending volumes.

Set your brand once tonight

Sign up free with your Google Workspace or Microsoft 365 account, add your logo and colors, and watch every email start on brand.

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