This page provides you with all the essential resources for maintaining a consistent and recognizable visual identity for Mailsoftly. Here, you’ll find our official logos, color palette, and detailed usage guidelines. Please refer to this guide whenever you use Mailsoftly assets to ensure brand cohesion across all platforms and materials.
Brand Guidelines
The assets on this page are designed to help you represent Mailsoftly’s brand accurately and effectively. Each element has been carefully crafted to reflect our brand values and should be used thoughtfully to maintain a consistent visual identity. Please follow the guidelines below for each logo variation and asset type.
Logo & Color
Our logo and color palette are the foundation of Mailsoftly’s visual identity. These elements are designed to reflect our brand’s core values and ensure a cohesive and recognizable presence across all touchpoints.
Logo: The logo serves as the primary symbol of our brand. It represents Mailsoftly’s name, values, and mission in a simple yet impactful manner. The different logo variations, including the primary wordmark, the “M” icon, and the star-embellished version, ensure versatility while maintaining visual consistency.
Color Palette: The Mailsoftly color palette is carefully selected to reflect the brand’s tone and personality. These colors should be used consistently across all materials to maintain brand recognition. Our primary and secondary colors should be applied according to the guidelines outlined in this section, ensuring a unified look and feel across all platforms.
- Mailsoftly Primary Color : #03A9F4
- Mailsoftly Dark Background : #1F253A
Mailsoftly Logo Gallery
Here you can find some variations of our logos. Please make sure to follow the guidelines and restrictions outlined later on this page before using our logos.
Mailsoftly "M" Logo
Mailsoftly Wordmark Without Star
Mailsoftly Wordmark With Star
Logo Usage Guidelines and Restrictions
To ensure that Mailsoftly’s brand identity is always represented clearly and professionally, it’s essential to follow these usage guidelines for our logos. Improper use of our logos can dilute the impact of our brand and cause confusion. Please review the following restrictions carefully and always adhere to them when applying our logos across various platforms and materials.
Do Not Alter the Logo
No modifications: Do not modify or alter the logos in any way. This includes changes to the proportions, colors, or any other aspect of the design. The logo should always be presented in its original form.
No additional effects: Avoid adding any special effects to the logos, such as shadows, gradients, patterns, or textures. The logo should always appear in a clean and simple form to maintain brand consistency.
No distortion: Do not stretch, skew, or rotate the logo. The aspect ratio must always remain intact to preserve the integrity of the design.
Clear Space and Sizing
Maintain clear space: Always ensure that there is sufficient clear space around the logo. This space must be free from any text, images, or other graphic elements. This allows the logo to breathe and ensures that it is always legible and prominent
Background Colors and Contrast
Contrast is key: The logo must be placed on a background that provides sufficient contrast. It should always be clearly visible and stand out from the surrounding content.
Use on light or dark backgrounds: The Mailsoftly logo has been designed to be used on both light and dark backgrounds. However, if you are using the logo on a colored background, please ensure that the contrast is still high enough for the logo to be legible.
Avoid busy backgrounds: Avoid placing the logo on complex, busy, or textured backgrounds that could interfere with its visibility. Solid color or simple, clean backgrounds are ideal.
Color Restrictions
Official colors only: Always use the approved colors for the Mailsoftly logo. The logo must appear in its original color palette, either in the primary brand colors or in black and white for monochrome applications.
- The Mailsoftly logo should never be displayed in unapproved colors, such as custom shades or gradients.
No color inversions: Do not alter the color of the logo for personal or promotional uses. The logo should only be used in the brand’s official color schemes, or in black/white, as specified in the asset guidelines.
Logo Placement
Positioning: The logo should be placed in prominent positions on materials where it is easily visible and recognized. Avoid placing the logo at the bottom of pages or in areas where it might be overshadowed by other design elements.
No overlapping: The logo should never overlap with other elements, such as images, text, or patterns, that could hinder its readability or impact.
Misuse of the Logo
No substitution: The logo should not be substituted with similar designs, such as custom iconography or text styles, that resemble the Mailsoftly logo.
No personal use: Do not use the Mailsoftly logo for personal projects, social media posts, or any other use that is not related to official branding or communication with Mailsoftly.
No combined logos: The Mailsoftly logo should not be combined with any other logos or symbols to create a new logo or graphic. It must always be used independently, without being altered or integrated with other visual elements.
Conclusion
By adhering to these guidelines, you help us maintain the integrity of the Mailsoftly brand. Consistent and correct use of our logos across all platforms ensures a strong, professional presence and contributes to our overall brand success. If you have any doubts or questions about logo usage, please don’t hesitate to contact the Brand Team for clarification.
For access to the full library of assets and any additional resources, you can download the media resources from the link below.
