Detailed statistics

The full story behind one campaign. Every recipient, every open, every click.

Open a sent campaign and Mailsoftly shows its six headline rates, then the names behind them: a per recipient table of who was sent the email, who opened it and when, and who clicked. Search it, filter it, and turn any slice into a list.
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Mailsoftly detailed statistics for one sent campaign: recipients, open rate, click rate, bounce rate, unsubscribe rate and complaint rate above a per recipient table showing when each contact was sent, opened and clicked, filtered by clicked, opened and not opened
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In short

What are detailed email statistics?

Detailed email statistics are the per recipient report for a single campaign. Instead of one average, you see exactly who was sent the email, who opened it and when, and who clicked, alongside that campaign's open, click, bounce, unsubscribe and complaint rates. Mailsoftly builds this report automatically for every send, and lets you search and filter it down to individual contacts.
The headline rates

Six numbers that sum up one send

Every sent campaign opens on the same six rates, so you can read its result in seconds before you go deeper. These are the figures from the demo account's May client newsletter.
👥
Reach

1481 recipients

The total contacts this campaign was delivered to, the base every other rate is measured against.

📩
Opens

46.05% open rate

682 people opened the email, counted after bot and scanner opens are filtered out of the total.

🔗
Clicks

3.44% click rate

51 recipients clicked a link inside the email, the clearest sign the message moved someone to act.

Delivery

0.0% bounce rate

How many addresses could not be reached, split into soft and hard bounces so you can prune your list.

🚫
Opt-outs

0.74% unsubscribe rate

The people who opted out after this send, an honest read on whether the content matched the list.

Reputation

0.0% complaint rate

Spam complaints on this campaign, watched closely because it protects your sender reputation.

The names behind the numbers

A row for every single recipient

Under the rates sits the detailed statistics table: one line per contact, with their email and company, the exact time the email was sent, the time they opened it, and the time they clicked. A small badge even flags a contact who opened more than once, so you can see repeat interest at a glance.
Sent, opened, clicked, with timestampsEvery action carries the date and time it happened, so you follow one contact's path through the campaign.
Search by email or companyType a name, an address or a company and jump straight to those recipients inside a large send.
A clear status per personEach row is labeled clicked, opened or not opened, so the state of every contact is unambiguous.
Mailsoftly per recipient statistics table listing each contact with company, sent time, open time and click time, with clicked, opened and not opened filters showing 51 clicked, 682 opened and 799 not opened
From data to action

Filter to a group, then act on it

The table filters in one click to the 51 who clicked, the 682 who opened, or the 799 who did not open. Each of those groups is a ready made audience: follow up with the openers, re-send to the quiet ones, or save any filter as a segment in contact management and send to it again.
ClickedYour warmest contacts on this campaign, ready for a focused follow up or a sales touch.
Opened, did not clickInterested but not yet moved, a natural group for a second, sharper message.
Not openedRe-send with a fresh subject line, or rest them so your email blast reputation stays clean.
Open a detailed report in the product →
Mailsoftly detailed statistics filtered by activity: 51 clicked, 682 opened and 799 not opened, each a group you can act on from the per recipient table

One newsletter, read down to the person

Here is the May client newsletter in the demo account, reported straight from the send with bot and scanner activity filtered out.
1481
recipients
682
opened
51
clicked
Mailsoftly campaign report for the May client newsletter: 1481 recipients, 682 opened and 51 clicked, with a per recipient activity table below the headline rates
The bigger picture

One campaign here, the whole account next door

Detailed statistics zoom into a single send. To compare campaigns, watch engagement over time and see your audience grow, step up to analytics and reporting. Both cover every manual campaign and every step of your marketing automation.
FAQ

Detailed statistics, answered

What are detailed email statistics?

They are the per recipient report for one campaign. Rather than a single average, you see exactly who was sent the email, who opened it and when, and who clicked, alongside that campaign's open, click, bounce, unsubscribe and complaint rates. Mailsoftly builds the report automatically for every send.

Can I see exactly who opened or clicked a campaign?

Yes. The detailed statistics table lists every recipient by email and company, with the time they were sent the email, the time they opened it, and the time they clicked. You can follow one contact's full path through a single campaign.

Can I filter recipients by clicked, opened and not opened?

Yes. One click narrows the table to the people who clicked, the people who opened, or the people who did not open, and you can search by email or company to find specific contacts inside a large send.

Can I build a list from the people who opened or clicked?

Yes. Any filtered group can be saved as a segment in contact management, so the openers or clickers from one campaign become an audience you can follow up with or send to again.

What counts as an open or a click?

An open is recorded when a recipient loads the email, and a click when they follow a link inside it. Automated opens and clicks from bots and security scanners are filtered out, so the numbers reflect real people rather than machines.

Do the statistics update in real time?

Yes. The report is live: as recipients keep opening and clicking after a send, their rows and the headline rates update, so the picture stays current instead of freezing at the moment you pressed send.

See who opened your next email

Sign up free with your Google Workspace or Microsoft 365 account, send one campaign, and read it down to the individual recipient.

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