Positioned for ecommerce only. Drip pricing climbs fast outside ecom use cases.
Drip's product is built around ecommerce workflows: abandoned carts, post-purchase sequences, win-back campaigns tied to product data. If your business isn't ecommerce - SaaS, agency, B2B, media, services - you're paying for product-feed integrations and ecom-shaped reports you don't use, at a price set for ecom margins.
Mailsoftly: works for any business model, no ecom-shaped data required