Email Design
You have control over how your email will look with Mailsoftly. All you have to do is select a suitable email design and produce stunning emails that work.
Why Is Email Design Important?
Email Designs Drastically affect user interaction; email recipients often scan for information that catches their attention. Having an email design can aid in capturing the attention of recipients and encourage engagement.
Through incremental improvement, Mailsoftly was designed to be complementary and provide email design freedom.
Create attention-grabbing emails! It all comes down to designs, below are tips and tricks to incorporate into your email campaign.
1-Know Your Target Audience
Knowing your audience is essential when picking a design that will appeal to them. If you don't have a target audience, then you need to create a way to build an email list.
2-Pick a Format
Picking a format is essential for the audience as you want to encourage interaction.
3-Avoid Distractions
Creativity adds a lot, but it can also take away. Finding a medium between the two of them is a must. The design and layout should speak for themselves, taking the customer through the story instead of overwhelming them. The form needs to be well organized and ensure that the colors are complimenting. They are making it easy to maneuver and understand.
4-Mobile Friendly Designs
Approximately 92.6% of people use their mobile devices to access the internet; with this in mind, the likelihood of them using their phone to access an email is high. Emails must be formatted to be mobile-friendly, meaning the CTA buttons must be easily accessible on a user's thumb. Make sure to preview emails and play with the display before sending them out
5-Subject Line
First, Impressions matter; in the case of an email, the subject is what is expected to catch people's attention. The subject line gives your readers a glimpse into what the email discusses. If you'd like to include graphic elements in your subject, you are welcome to use emojis but keep it short and sweet. This is also a great place to include personalization. Even having the first name of the individual will stand out to them.
6-Font - Size matters!
When reading an email, nobody wants to squint - especially if it is on a mobile device—making font choices and whether you would like it to be bolded or not. This helps improve readability and interaction.
7-Images
Giving your brand a personality - including pictures, videos, and gifs are a great way to form that bridge of engagement with your customers. The idea of reading a long text-filled email will immediately lose the attention of your audience. A picture says 1000 words, which couldn't be more prevalent, using a graphic, vivid, and expressive photos. An image gets the message across much quicker than words.
8-CTA (Calls to Action)
Calls to Action should be the goal of an email campaign, whether getting interaction with internal linking, making a purchase, or even sharing a product with a friend. It is creative with integrating call-to-actions but creating it to be easily findable for your audience and typically making it stand out or eye-capturing.
9-Tell a story
There is more to a brand than just the name. Create the ability for a customer to build a relationship with what you are selling. Understanding the history of a business and offering real stories creates transparency, which is prominent in the consumer market. Everybody loves to support a good story; this is a great way to build brand loyalty as they deepen their understanding of the brand.
10-Analytics catch people's eye
Tracking analytics allows you to see what works and what doesn't. This can aid you in determining what adjustments need to be made to have a higher conversion rate.
11-Feedback
It encourages engagement and gets your audience's attention by offering a chance to voice your opinion. It can be an excellent tool for adjusting campaigns and improving your marketing strategy.