Write once. Every contact reads their own version.

Email personalization is the practice of tailoring an email to the individual who receives it, rather than sending one identical message to everyone. It ranges from putting a contact's first name in the subject line to sending different content to different segments based on what you know about each person, such as their location, their tags or how they have engaged before.

Open a campaign, place your cursor where you want a personal detail, and insert a variable such as first name from the contact fields. The variable stays a placeholder while you write and fills in with each contact's real value at send. You can also send from a segment so the whole message, not just the greeting, matches that group.

You set a fallback for every variable, for example first name or there. When a contact has no value for that field, the fallback is used instead, so the sentence still reads naturally and no recipient ever sees an empty gap where their name should be.

They use the same merge fields. Mail merge describes the mechanics of turning one draft into thousands of individual copies by filling in variables. Personalization is the wider goal of making each email relevant, which includes merge fields plus sending the right content to the right segment. You can read more on the mail merge page.

Yes. The recipient preview lists every individual who will receive the campaign and shows the exact copy each one gets, with their fields filled in. It is the last check before you send, so you can catch a stray placeholder or an odd fallback before your whole audience sees it.

Yes. Create your account free with Google or Microsoft sign-in and personalize campaigns on the free plan, no credit card required. Google Workspace and Microsoft 365 accounts get the quickest start; personal Gmail or Outlook.com works too, with lower sending limits while your account builds trust. Paid plans add higher sending volumes.