Email Testing
You can create emails and run A/B tests with Mailsoftly’s email testing tool to make sure you’re sending your subscribers high-quality emails.
What is Email Testing?
Email testing allows the viewer to read through your email before sending it out to your subscriber list. In addition, Mailsoftly can preview your email before it is sent out. Testing your emails allows you to observe incorrect or untracked links, fix typos or broken components of the email design, or choose a subject line that offers higher open and interaction rates.
Before sending your subscribers an email, preview it first.
Which parts of my email testing should I be looking out for?
Subject Line
Subject lines are crucial for an email campaign! The subject line is where your recipients immediately decide if they will interact with your message. Catch your recipient's attention by being catchy and sparking their interest or attention; avoid cliches as they may come off as spammy, and ensure you have the correct email. There are many ways to alter your subject line to catch attention – personal touches, display size, font difference, etc.
- Subject Line – Best Practices
- Length of your subject line – 61 to 70 characters have the highest reading rate
- Personalization – including a person's name in the subject line increases open rates by 18 percent
Content
Quality content makes a huge difference in the quality of your email. Therefore, choosing a few templates is always intelligent; you can see which brings in the highest click rates.
Promotions / Deals
Offering promotions and deals several times a year is not normalized; it is the best way to generate consumer interest. The company could lose money with a popular promotion, while an offer with high interactions could bring significant profit. When creating promotions and deals, there isn't a "one size fits all" running a few tests with different propositions in different segments.
Media
Incorporating images, GIFS, videos, and other media that catch your recipients' attention can increase your email performance. When running your test, start with density and placement and gradually work through image type and color.
CTA
Always offer a Call – for – Action! This could be in the form of a button, a hyperlink of text, a QR code, etc. These emails aim to interact with your website and incorporate vital call-to-action phrases, so you push the reader to proceed to your website.
Time Frame
Run your tests on different days at different times; many things can impact the opening rate, such as holidays, unexpected events, or ISP slowdowns.
By testing your email before you send it, you can save time and increase income.
6 Effective Emil Testing Tips
1-Simplicity is key
When testing emails, always start with testing your subject lines. There is no need to spend much time getting creative; a couple of variants can give you excellent returns.
2-One step at a time
Test elements one at a time; this will help avoid confusion and give you clear answers.
3-Track what day and time you send it out
Send out variants multiple times to increase the accuracy of the findings.
4-Record what you do!
Constantly document what works and what doesn't, eventually knowing what can be effective for the audience you are trying to reach.
5-Consistently test
When you decide to start testing, constantly try to increase the accuracy of the findings.
6-Wrap it up
Email testing is a tedious process, but if done correctly, you can make modifications according to your campaigns based on findings.