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We publish practical, original articles for people who run email for growing businesses, agencies, nonprofits and public sector teams. A good guest post answers one real question early, backs every number with a primary source, links to your site where it genuinely helps the reader, and reads like advice from a practitioner rather than a brochure. We add the internal links, the featured image and the final polish on our side.
List hygiene and verification, authentication, sender reputation, warming up a domain, bounce and complaint handling, spam filter behavior.
Welcome series, onboarding, re-engagement, drip sequences, event and behavior triggers, segmentation that actually gets used.
Signup forms, landing pages, consent and compliance, migrations between platforms, keeping data clean as the list grows.
Subject lines, email design, personalization, newsletters, testing, accessibility, templates by industry.
Email for nonprofits, schools and PTAs, government teams, agencies, professional services, retailers. Real constraints, real examples.
Pieces about your product, listicles that exist to place a link, content published or spun from elsewhere, anything with unsourced statistics, and topics with no connection to email.
| Link type | Allowed | How we publish it |
|---|---|---|
| To your own site | Up to two, in body text, where they genuinely help. One may sit in the author bio. | Followed for agreed partners, opens in a new tab. We may shorten the anchor text. |
| To primary sources | As many as the claims need. Studies, standards, official docs. | Followed, new tab. |
| To other email marketing platforms | Only when citing their own pricing or documentation. | Nofollow, new tab. |
| Affiliate, sponsored or tracking links | Not accepted. | Removed in editing. |
| Internal links to Mailsoftly pages | You do not need to add any. | We add four to seven from our own cluster map during editing. |
Email a working title, the question the post answers, and a three to five bullet outline. We reply within a few business days with a yes, a no, or a tweak.
Send the Google Doc with images, alt text and author details. We read it against these guidelines and send one round of notes if needed.
We edit for style, add internal links and visuals, build the featured image and set the metadata. The narrative and your links stay; the polish is ours.
You get the live URL the day it goes up. Share it wherever you like. The post is marked as a partner contribution on our side and kept current with you, not over you.
Original, unpublished, 1,500 to 2,200 words unless you ask for a different length, with headings marked, images as separate files with alt text, and an author bio with a headshot.
Placed where they help the reader and using the anchors in our media kit. Every statistic links to its primary source. We never link to your competitors.
Adjust for your house style, add your internal links and answer blocks. If a change alters a factual claim or removes a Mailsoftly link, send us a note before publishing.
Protected by reCAPTCHA. We only use what you send here to reply to you.
No. We publish contributions from partners and practitioners because the content is useful to our readers, and the links inside them are editorial. There is no fee in either direction, and we do not place sponsored or affiliate links.
Not as a full copy. You are welcome to publish a short summary that links to the original on mailsoftly.com, and to share it in your newsletter and social channels. The full article stays exclusive to our blog.
We keep the links we agreed on. We may shorten anchor text to two to five natural words, move a link to the sentence where it helps most, and we always open external links in a new tab. We will not remove an agreed partner link without telling you.
Yes, where it is the honest answer to the reader's problem, and no more than a competitor's product would be mentioned in the same spot. A how-to step that uses your tool is fine. A section that reads like a feature page is not.
Most posts are live within two weeks of a draft that meets these guidelines. A draft that needs a second round of edits takes longer. Tell us if you have a date in mind and we will say whether it is realistic.
Use the pitch form on this page, or reply on the thread where you received this link. Include the working title and outline so we can answer in one message.
Send the title and outline first. It saves both of us a full draft when the topic needs a small turn.
Send a pitch Open the media kit