Build a drip sequence
Build a drip sequence in Mailsoftly. See how drip and nurture differ, map timed steps in the builder, and space each message to land at the right time.
A drip sequence sends a planned series of emails on a schedule, so each new subscriber gets the right message at the right moment without you lifting a finger. This guide shows how to map one in the builder, how timing between steps shapes the experience, and when a nurture flow serves you better than a straight drip.
By the end you will understand the difference between drip and nurture, and you will know how to lay out steps that guide someone from a first hello to a clear next action.
Map your drip steps
Open the automation builder to lay out a drip. A drip is an ordered series of Send Email steps, such as a welcome, a getting started guide, and a first win, that every new subscriber moves through in the same order.
- The trigger at the top decides who enters, usually a contact joining a list or submitting a form.
- Add each email from the action picker, which groups steps into Messaging, Tags & Lists, Contact Data, Integration, and Flow Control. Under Messaging, choose Send Email, set its template and subject line, then drag the steps to get the order right.
- Reading the list top to bottom is the backbone of any drip, so make sure the story flows from one message to the next.
Open the automation builder in Mailsoftly
Set the timing between steps
The space between steps is what makes a drip feel helpful instead of pushy. Add a Wait step before each email so your messages arrive a day or a few days apart, giving people room to read and act before the next one lands.
- A Wait step sets how long to pause before moving on, measured in days, hours, or minutes.
- Place one between every Send Email step. Without a wait, the emails would go out back to back the moment someone enters.
Good pacing keeps a sequence useful long after the first email.
Start with a wider gap between messages than feels natural. It is easier to tighten the timing later than to win back someone you emailed too fast.
To pace by behavior instead of the clock, swap a fixed Wait for "Wait until". It holds each contact until they open or click the last email, or match a condition, then continues the moment they do, or after the maximum wait you set.
Nurture warmer leads by interest
A nurture sequence trades a fixed schedule for one that responds to interest. Instead of the same path for everyone, add a condition step that branches on how a contact behaves, then guide the ones who show intent toward a next step.
- A condition splits the flow into a green YES path and a red NO path. Pick a condition type such as "Was the email clicked?" or "Engaged recently?", which checks whether the contact engaged within the last few days.
- Send the engaged path something like a helpful checklist followed by an invitation to book a call, while the other path gets a gentler follow up.
- Need more than two paths? "Value split" branches into a separate lane for each value of a contact field, with an "Otherwise" lane for the rest, so you can tailor the story by plan, industry, or interest.
Use a straight drip to onboard everyone the same way, and a nurture flow when you want to meet warmer leads where they are.
Ready to try it in your own account?
Free to start with your Google Workspace or Microsoft 365 account. No credit card required.
