Duplicate a campaign and send it again

Open the campaign you already sent

Go to Campaigns and open the Sent tab, then click the campaign you want to reuse.

A sent campaign is read only. Every setup row on the Campaign details tab, Recipient List, From, Reply To, Subject, Preview text and Email type, carries a small padlock, and hovering it says "Only draft campaigns can be edited." The email body is the same: there is no Edit pill over the preview any more. Look at the top of the page and you will see there is no send button either. The single primary button on a sent campaign is Duplicate Campaign.

That is the whole design. A sent campaign is a record of what went out, and it stays that way. To send the same email again you make a copy, and the copy is a normal editable draft.

Open your campaigns in Mailsoftly

Make the copy

Press Duplicate Campaign. A confirmation asks "Duplicate this campaign?" and explains what is about to happen: "We’ll create an editable copy of this campaign. Review the content and recipients, then send it whenever you’re ready."

Confirm, and Mailsoftly builds the copy and takes you straight to it. The copy is a Draft, and it is named after the original with a Copy_ prefix, so "May Client Newsletter" becomes "Copy_May Client Newsletter".

The three dots next to that button hold a second Duplicate entry. It does the same thing without the confirmation step and without leaving the page, so it is the faster option once you know what a duplicate does.

Check what came across

This is the part worth reading slowly, because the value of a duplicate is knowing what you still have to change.

Your copy inherits:

• the full design and email body, exactly as it went out
• the subject line and the preview text
• the From sender and the Reply To address
• the Recipient List, or the segment if the campaign targeted one
• the email type, meaning the subscription recipients can opt out of
• the campaign’s time zone, which is the zone any schedule you set will be read in
• any file attachments on the original
• the signature block, saved as text at the time the original was built

Your copy does not inherit:

• the status: it is always a fresh Draft, whatever the original was
• the send date and the schedule: the copy is always unscheduled, so you choose the date and time again
• every result on the original: opens, clicks, recipients, bounces, complaints and unsubscribes all start empty
• a gradual sending plan: gradual is switched off on the copy and its daily limit is back to zero, so set the plan up again if you want one
• an A/B subject test: the copy starts with no experiment, no second subject and no winner
• the public browser link: the copy gets its own link, and the original’s link keeps working

Point it at the right people

The Recipient List row on the copy is inline editable again, because the copy is a draft. Click it, pick a different list or a segment from the picker, and press the tick to save. The picker groups your Contact Lists and your Segments separately and shows the contact count next to each one, so you can see how big the send will be before you commit.

Here is the trap. The copy keeps the original’s recipient list, and nothing anywhere skips people because they already received the original. Suppressed addresses, unsubscribes and opt-outs are filtered out as always, but a contact who opened your campaign last week will happily get it again this week. For a weekly newsletter that is the point. For a one-off announcement it is a mistake your subscribers will notice.

So decide deliberately: same list on purpose, or a different one. Do not let the default make that choice for you.

Fix the things a copy cannot know are stale

A duplicate reproduces the email perfectly, which is the problem: it also reproduces anything that has quietly stopped being true since the original went out.

Open the Spam and Delivery Check bar at the top of the Campaign details tab. It re-runs on the copy every time the page loads, so the score you see belongs to the copy, not to the original. It catches an empty button link, a link shortener, insecure links, a subject that is too long, and leftover placeholder words like "test" or "lorem".

Three things it cannot catch, and you should check by hand:

• Links that still work but now go somewhere wrong. The check never visits a URL, it only reads the HTML. A button pointing at a landing page you have since renamed or unpublished passes every test and lands your readers on nothing.
• Merge tokens for a contact field that was deleted. If a token names a custom field that no longer exists on your account, Mailsoftly replaces it with a blank space at send time. There is no error, and even a fallback value you wrote into the token is skipped. You get "Hi ," in real inboxes.
• The signature. It was copied as text when the original was built. If you have changed your signature since, the copy is still carrying the old one.

Then send yourself a test and read it in a real inbox, exactly as you would for a new campaign. Preview and test before sending covers that properly.

Duplicate straight from the campaign list

You do not have to open a campaign to copy it. Move your pointer over any row on the Campaigns list and a strip of icons fades in at the end of it: Duplicate, Edit, Archive and Delete, with See Stats in front of them on a campaign that has already gone out. Rest on an icon and its name appears. Click the Duplicate icon, the two stacked pages, confirm the "Are you sure?" prompt, and the copy is made.

The one difference is where you end up. Duplicating from inside a campaign opens the new copy for you. Duplicating from a list row leaves you on the list, with the copy waiting in your drafts.

Read the badge on a repeated send

Send the same campaign name several times and your list would fill with near-identical rows. Mailsoftly collapses them instead: the newest send stays visible and wears a small badge with a multiplication sign and a count, ×2, ×3 and so on. Click the badge and the earlier sends slide out underneath it, each with its own date and its own results, so you can compare this month against last month without leaving the list.

The grouping key is the campaign name, exactly as you typed it. This is why renaming a copy matters. Leave it as "Copy_May Client Newsletter" and it sits on its own row forever. Name it "May Client Newsletter", the same as the original, and the two collapse into one tidy entry that counts your sends for you.

One thing to expect: the badge only appears in the default view. The moment you search, filter or sort the list, every send is shown as its own row again, which is what you want when you are hunting for one specific campaign.

That is the whole loop. Open last time’s, copy it, rename it, re-aim it, re-check it, send it. If you want the calendar view of what that looks like across a month, plan campaigns with the calendar picks up from here.

One last distinction, because the two are easy to confuse: a duplicate is a full copy that you aim wherever you like, while the rescue resend Mailsoftly offers on a campaign that underperformed on opens is a guarded, one-click retry aimed only at the people who never opened the original.