Save and reuse a content block
Save a design as a reusable block in the Mailsoftly editor and drop it into any later campaign. Blocks are shared with your whole team.
Most emails repeat something. The same header, the same sign off, the same event panel with the address in it. Rebuilding that by hand every month is where the hour goes, and it is also where the small inconsistencies creep in.
Blocks are the fix. You save a design once, it lands in a picker inside the editor, and everyone on your team can drop it into any campaign from then on. This guide shows where the controls are, what a saved block actually holds, how to keep a growing library findable, and where blocks stop and templates start.
Find the block controls
Open a campaign in the visual editor, the drag and drop one. In the top right of the editor header, just past Save and Continue, sits a button with three vertical dots. Open it.
Two entries in that menu are the whole feature: Save as Block, with a cube icon, and Insert a Block, with a puzzle piece. The same two entries appear when you have a saved template open in the editor, so you can build your library while you are tidying a template.
Blocks live in the visual editor only. A plain text campaign and a campaign you build by pasting your own HTML have no block menu, because neither one is made of layout rows that Mailsoftly can store and replay.
Open your campaigns in Mailsoftly
Save your design as a block
Choose Save as Block. A small window opens with one line of explanation, Custom Blocks are pre-designed sections that you can save and reuse across your projects, and a single field called Block Name.
Replace what is already in that field. Mailsoftly prefills it with My New Block followed by a long string of digits, and a picker full of those helps nobody six weeks from now. Name it for the job it does instead: Studio header, Event invite panel, Monthly sign off. Then press Save as Block.
Save as Block stores everything on the canvas at that moment, not only the section you happen to have selected. So if you want one tidy piece rather than a whole email, build that piece in a draft of its own and save it from there. Your pinned brand footer is the one exception and is always left out, so it never ends up doubled when you insert the block later.
Drop a block into another campaign
Open the campaign you want it in and pick Insert a Block from the same menu. Choose a Block opens on the Block Gallery tab. Switch to My Blocks for the ones your team has saved, or Favorites for the ones you have pinned, and use Search blocks once the list is long enough to scroll.
Press Insert Block on a card. Its rows are added to the bottom of the email you are building, and from there you drag them wherever they belong.
A block is a copy, taken at the moment you saved it. Inserting one does not tie the two together, so editing your design afterwards never rewrites an email you have already built. There is also no way to revise a saved block once it exists: when one needs improving, build the better version and save it under a new name. Blocks stay in the picker once they are there, so if you want an old one taken out, ask support.
Keep your blocks findable
There are no folders here, so names and favourites are the entire filing cabinet, and they do more work than you would expect.
Hover a card in My Blocks and a heart appears in the corner. Press it and that block moves to the front of the list, ahead of everything else, which is otherwise ordered by when it was saved. The heart is yours alone: pinning a block does not move it for anyone else on your team.
The blocks themselves are shared. Anything a colleague saves shows up in your My Blocks tab straight away, marked with a My Block badge. That is what makes the feature worth the five minutes: one person builds the header properly once, and nobody rebuilds it again.
Give related blocks a shared first word, like Studio header and Studio sign off. Search blocks matches on the name, so a consistent prefix turns into a working folder without there being one.
Block or template, and what your brand kit adds
The two live one line apart in the same menu, which is exactly why they get mixed up. A template is how a whole email starts. A block is a piece you drop into an email that has already started. If you reach for the same complete layout every month, save a template. If you reach for the same header or panel inside emails that are otherwise different, save a block.
The Block Gallery tab also carries a card or two that Mailsoftly assembles for you. Your brand footer is built from your brand kit, your name, your address and your social links in your accent colour, and it is badged From your Brand Kit. Subscribe nudge is a short line for people who were forwarded the email, pointing at your signup form.
Those built for you cards are rebuilt from your brand kit every time you open the picker, so they always match your current branding. A block you saved yourself is not. It holds the colours and fonts exactly as they were when you pressed save, so after a rebrand your own blocks keep the old look, and so do the emails you already built from them. When you change your brand kit, save fresh versions of the handful of blocks you use most.
Build two or three good blocks and the next campaign starts half finished.
Ready to try it in your own account?
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