Send, schedule or pace your campaign
Send a campaign now or set the exact date, time and time zone it goes out. Change or cancel a schedule, and know what happens after you press send.
Pressing send is the one click in Mailsoftly you cannot take back. This guide walks through the moment itself: the window that checks your campaign one last time, sending now, choosing a future date and time zone, and pulling a scheduled campaign back if you change your mind.
You will also learn what actually happens in the minutes after you press send, and what can hold a campaign back before a single email leaves.
Open the Review before sending window
On the campaign page, press Review & Send. That opens Review before sending, the last screen between your draft and your list.
The top of the window is a four line summary: Subject, From, Reply To, and Recipient with the list or segment name and the number of people it will reach. Read those four lines carefully, because they are the four things that go wrong most often. Below them sits a real preview with an Inbox, Desktop, Mobile, Gmail, Yahoo, and Outlook toolbar, plus Open in browser if you want the full page version.
One thing is editable right here: the preview text on the simulated inbox row. Click it and type, and it saves in place. Everything else in the summary is read only in this window, so if the From address or the recipient list is wrong, close the window and fix it on the Campaign details tab first.
If Review & Send is greyed out, the tooltip tells you how many setup fields are still missing. Mailsoftly counts the subject, the From address, the recipient list, and the reply-to address, and a reply-to at an address nobody has verified yet counts as missing too.
Open a campaign and press Review & Send in Mailsoftly
Send it now, and watch the queue
Press Send Now and Mailsoftly asks you to confirm, naming the list and the number of contacts one more time. If your email is over Gmail’s clipping limit, has an empty image block, or has a button with no address, the same dialog lists those first so you can step back.
Confirm, and the campaign does not finish sending instantly. It moves into a queue. Mailsoftly filters the list down to the people who can actually receive it, then hands the mail out in batches with a short pause between them, which is what protects your sending reputation and the receiving servers. Only after the last batch is handed off does the campaign flip from Sending to Sent.
While that is happening the campaign appears under the Sending tab on the campaigns list, alongside anything else in flight such as a gradual send or a running A/B test. The tab only exists while something is genuinely sending, so an empty Sending tab is not a problem, it just means nothing is in the air.
Your open and click numbers will look low or empty for a while after the last batch goes out. That is expected. Mailsoftly schedules the first statistics refresh ten minutes after sending finishes, and recipients need time to actually open the email. Give it an hour before you read anything into the numbers.
Or schedule it for a date, time and time zone
Back in Review before sending, press Schedule for later instead. The Schedule Campaign window has two fields that matter.
Date & Time is the wall clock you want the campaign to go out at. Time Zone is the clock that time is measured against, and this is the part people get wrong. The time zone belongs to the campaign, not to the recipient. If you set 09:00 and pick America/New_York, every recipient gets the campaign at the same absolute moment, which is 09:00 in New York. Someone reading it in London sees it arrive at 14:00 their time. Mailsoftly does not stagger one campaign into each recipient’s local morning.
Mailsoftly preselects a sensible zone for you: whatever you saved last for this campaign, otherwise the zone your browser reports, otherwise the time zone on your own profile in Settings. Change it if you are scheduling for an audience in a different region, and check it every time, because it is the setting that decides what "09:00" actually means.
Press Save Schedule when both are right. A confirmation names the date and the zone back to you.
A schedule has to be at least fifteen minutes in the future. Anything closer is rejected when you save. If you want it out sooner than that, close the window and use Send Now instead.
Check the campaign while it waits
A scheduled campaign is still a draft underneath, but the campaign page tells the story clearly. The status chip reads Scheduled with a clock icon instead of Draft with a pencil. Under the title, a Scheduled for pill shows the date, the time and a readable name for the zone, such as Eastern Time or Istanbul. Hover it and the tooltip spells out the exact zone identifier and its offset from GMT.
Beside it, View in calendar jumps to the campaign calendar opened on the right month with this campaign highlighted, which is the fastest way to see whether you have two sends landing on the same morning.
Campaigns in Mailsoftly do not repeat. There is no weekly or monthly schedule to set: one campaign has exactly one send moment. To send something on a regular rhythm you either copy the campaign each time, using Duplicate Campaign on a sent campaign, or you build an automation, which is the feature designed for sends that happen again and again.
Change the time, or cancel the schedule
While a campaign is waiting, the main button on the page is Manage Schedule. Press it, or press the pen icon on the Scheduled for pill, and the same window opens with a Currently Scheduled card at the top showing exactly when it is set to go.
To move it, pick a new date, time or zone and press Save Schedule again. Mailsoftly cancels the old send and books the new one in a single step, so there is no way to end up with two sends queued.
To cancel it outright, press Unschedule. Mailsoftly asks you to confirm and tells you what happens: the campaign goes back to a draft, and nothing will send until you schedule it again or send it now. Nothing about the content, the list or the sender is lost.
You can unschedule right up to the send moment. Mailsoftly cancels the queued job, and even if the timing were tight, the send itself checks the schedule again before it starts and stops if the campaign is no longer scheduled. Once a campaign has actually started sending, though, the schedule window is gone and the campaign shows as Sending instead. From that point it cannot be recalled.
Pacing versus scheduling, and what can hold a send back
Scheduling and pacing solve different problems. Scheduling picks one future moment for the whole list. Send Gradually releases the same campaign in daily batches sized to your sending limit, over as many days as it takes. Use scheduling when timing matters, and pacing when volume matters. The full pacing setup is covered in send gradually to protect deliverability.
The two meet in one important place. If a scheduled campaign is still larger than your daily sending limit on the day it is due, it will not go out, and Mailsoftly emails you instead of silently failing. The schedule window warns you about this before you save, and points you at gradual sending. Take the hint.
A few other things can stop a send, and Mailsoftly always says which one it is. A campaign with no subject, no content or an empty recipient list is blocked outright until you fix it, as is an email carrying a pasted-in image that inboxes cannot display. If your account is new, your send may be queued for a quick review instead: the dialog explains that the team reviews new campaigns before they go out, usually within a few hours, and that once approved your email sends automatically with nothing more for you to do. Connecting a Google Workspace or Microsoft 365 account is the fastest way past that wait, because verified businesses skip the queue.
If a send is paused rather than queued, the dialog names the reason and gives you the next step. Some reasons you can fix yourself, such as being over your daily allowance or having broken domain authentication, which resumes on its own once the domain verifies again. Others, such as a hold placed on the account, put a Contact support button in front of you instead.
Ready to try it in your own account?
Free to start with your Google Workspace or Microsoft 365 account. No credit card required.
