Mailsoftly
Shopify integration

Your Shopify customers, synced into email marketing that stays simple.

Install Mailsoftly from the Shopify App Store and your store connects in a few clicks. Customers become contacts, your Shopify segments become Mailsoftly lists, and orders are tracked so you can see the revenue your emails bring in. Built for small and mid-sized stores that want newsletters and automation without the enterprise learning curve.
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Free to start with your Google Workspace or Microsoft 365 account · No credit card required
Store connectedFrom the Shopify App Store
Customers and segments syncKept current automatically
Campaigns and automationsRevenue tied back to each email
Store synced
Customers, segments, orders and products sync from your store. Billing runs through your Shopify account.
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How it works

Connect your store, then let it sync

Mailsoftly is a native Shopify app. Install it, approve the connection, and the first sync brings your customers, segments, orders and products across. After that, changes in your store keep flowing in on their own.
Install from the App StoreFind Mailsoftly in the Shopify App Store, install it and approve the connection to your store.
Let the first sync runYour customers arrive as contacts, your Shopify segments appear as Mailsoftly lists, and orders and products come along for targeting and reporting.
Send and automateBuild campaigns and automations in Mailsoftly. The Shopify dashboard inside Mailsoftly shows sync status, subscribers and the revenue attributed to your emails.
1
Shopify App StoreInstall Mailsoftly, approve the connection
2
First syncCustomers, segments, orders, products
3
SendCampaigns, automations, revenue tracking
Store is syncedActive
What syncs

Customers, segments, orders and products

Everything the integration brings across is there to make your emails better targeted and your results measurable. Your audience in Mailsoftly mirrors your store.
👤 Customers

Every customer, kept in sync

Shopify customers are imported as Mailsoftly contacts and stay current as they are created, updated or removed in your store, so you never export a CSV again.

Automatic importKept in syncStore dashboard
🎯 Segments

Shopify segments as lists

The customer segments you already use in Shopify appear in Mailsoftly as lists, so you can email repeat buyers, big spenders or a region without rebuilding the logic.

Segment syncTargeted campaignsReal store data
💰 Orders and products

Revenue you can see

Orders are tracked and tied back to your campaigns, and products are pulled in for richer emails. The Shopify dashboard in Mailsoftly shows revenue from email, by campaign and by order.

Revenue from emailRevenue by campaignProduct catalog
Emails that sell

Six emails every Shopify store should be sending

With customers and orders in Mailsoftly, these are the campaigns and automations you can set up in an afternoon.
Welcome seriesNew customers get a warm welcome and a reason to come back, sent automatically.
New arrivals and promotionsNewsletters to your whole list or a segment, with products pulled from your catalog.
Follow-up after a purchaseA thank-you and care tips a few days after the order, timed by automation.
Win-back campaignsReach customers who have gone quiet with an offer that brings them back.
Segment-only offersEmail your VIP or repeat-buyer segment without touching the rest of the list.
Seasonal sendsPlan holiday and sale emails ahead of time and schedule them to go out on the day.
Coming from Klaviyo or Mailchimp? See our guides to Klaviyo alternatives for Shopify and Mailchimp alternatives for Shopify. Free migration help is included.
Set it once

From first order to next order, on autopilot

Once your store is connected, a new customer arrives as a contact that is ready for a welcome automation, and every later order is tracked against the emails that led to it.
New customerOrders in your store
SyncedContact and segment updated
Welcome automationRuns on its own
Next orderAttributed to your email

Simple on purpose. Human support included.

Mailsoftly is for stores that want email marketing to work without a specialist on staff. You get real human support and hands-on deliverability help as you grow. Need more? The documented REST API, webhooks and Zapier connect the rest of your stack.
Native
app in the Shopify App Store
4
data types synced: customers, segments, orders, products
Free
to start, no credit card
Shopifynative app, billed via Shopify
Email and SMScampaigns and automations
REST API and webhooksany app, both directions
Zapierthousands more apps
FAQ

The Shopify integration, answered

Does Mailsoftly integrate with Shopify?

Yes. Mailsoftly is a native app in the Shopify App Store. Install it, approve the connection, and your customers, segments, orders and products sync into your Mailsoftly account automatically.

What data does the Shopify integration sync?

Customers become Mailsoftly contacts and stay in sync as they change in your store. Your Shopify customer segments appear as Mailsoftly lists. Orders are tracked so revenue can be attributed to your campaigns, and products are pulled in for richer emails.

Can I see which emails drive sales?

Yes. The Shopify dashboard inside Mailsoftly shows revenue from email, broken down by campaign and by order, next to subscribers, unsubscribes and sync status.

Is Mailsoftly right for my size of store?

Mailsoftly is built for small and mid-sized Shopify stores that want newsletters, segments and automations without an enterprise learning curve. If you run advanced behavioral flows at scale, a specialist e-commerce platform may fit better. For most stores, Mailsoftly is simpler and comes with real human support.

How is billing handled?

Through your Shopify account. Choose a plan inside the app and Shopify bills it with your other apps. You can cancel anytime from Mailsoftly or from your Shopify admin. The free plan needs no card.

Can you help me move from Klaviyo or Mailchimp?

Yes. Mailsoftly offers free migration help for switchers, and the Shopify sync rebuilds your customer data from the store itself, so the move is mostly about templates and automations. Start with our guides to Klaviyo and Mailchimp alternatives for Shopify.

What else does Mailsoftly connect to?

Google Workspace, Microsoft 365, WordPress, Jotform, HubSpot and Zapier connect natively, plus a documented REST API and webhooks and an MCP server for AI tools. See the full picture on the Mailsoftly integrations page.

Connect your store in a few clicks

Sign up free, install Mailsoftly from the Shopify App Store, and start sending emails your customers actually open.

Start free with Google Start free with Microsoft 365
No credit card required · Cancel anytime · Real humans on support
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