Stop paying $24K-$60K+/year for SMB email needs. Published pricing, no contracts, no marketing-ops admin required, no 2-month onboarding. Live in 1-2 hours.
Real screenshots from a live Mailsoftly account - the deliverability tools, spam checks and automation builder you'll use every day. Click any shot to zoom.
The differences that actually show up in your day-to-day work - and your annual invoice. No marketing fluff, just what changes when you switch.
When customers tell us why they finally moved, the answers cluster around the same handful of things. Recognize any of these?
Iterable doesn't publish pricing. The Growth plan typically runs $2,000+/mo with annual commitment; Enterprise contracts enter six figures. There's no monthly billing, no try-before-buy, no escape if it doesn't fit. The TCO assumes you've already invested in marketing-ops headcount.
Mailsoftly: published pricing, monthly or annual, no contracts, no sales processIterable's strength is orchestrating email + SMS + push + in-app + webhook channels into a single journey. If your team only sends email and lifecycle automations, you're paying enterprise prices for cross-channel features you don't use, and supporting the engineering complexity that comes with them.
Mailsoftly: focused email marketing without cross-channel complexity taxIterable's depth (workflow studio, dynamic content, advanced segmentation, AI-driven journeys) means most teams hire a dedicated marketing-ops admin or contract a partner agency to run it day-to-day. Solo marketers and small teams struggle to extract the value the contract price implies.
Mailsoftly: marketers self-serve, no dedicated admin requiredIterable implementations typically take 60-120 days with onboarding fees on top of the license. Most teams need partner consultants to set up data flows, journey templates, and reporting. By the time you've finished onboarding, you've spent more than a year of Mailsoftly on setup alone.
Mailsoftly: free hands-on migration in 1-2 hours, no consultantsNo downtime. No data loss. No technical headaches. Our team moves your account from Iterable while you keep sending.
All plans include AI features, automation, segmentation, and free migration from Iterable. No annual contract required. Annual billing saves about 20%.
Real customers, in their own words. Businesses leave Iterable to escape rising costs and limited automation. They stay with Mailsoftly for real human support, better segmentation, and pricing that scales without surprises.
We've been using Mailsoftly for over a year to manage our clients' newsletters and automations. Outstanding customer support - they respond lightning fast and always go above and beyond. The platform is intuitive, efficient, and packed with features that make email marketing a breeze.
As an entrepreneur it is always guesswork when trying a new piece of software, but Mailsoftly comes with not just the elegance of use but the support of the creator of the program itself. The design interface is familiar and easy to work with, and there is the rare comfort of knowing that one is working with a company that cares, top to bottom.
I am extremely pleased with this service. I was using another platform previously and in comparison this is a much better service at a lower cost. The customer service has been top notch - quick & effective. Things were done promptly and with great care. I could not recommend their services more.
If you're considering switching from Iterable to Mailsoftly, you've likely either outgrown the SMB use case Mailsoftly serves, or you're scaling down from enterprise overhead. Migration scope varies - we import contacts, segments, and email templates, but Iterable's multi-channel workflows are typically far more complex than Mailsoftly's scope. We'll scope it together in the setup call.
Most SMB accounts are live and sending in 1-2 hours, on a single Zoom call. We start with a 30-minute scoping segment, then our team handles imports, template rebuilds, automation recreation, and domain authentication while you watch. We send your first campaign together at the end of the call. Complex multi-step automations may need a follow-up session, and domain warm-up continues in the background over the next 7-10 days.
No. We help you authenticate your sending domain (SPF, DKIM, DMARC) and walk you through your first campaign. For most common domain registrars, we can apply the records for you. If you have an in-house IT team, we'll send them clean instructions instead.
Yes - free for any list size. We don't gate it behind a tier or charge a setup fee. Whether you're moving 800 contacts or 80,000, our migration team handles the move at no cost. The only thing you pay for is the monthly plan once you've switched over.
Our team recreates your existing automations step-for-step inside Mailsoftly - welcome series, behavior-based flows, tag rules, and segments. We walk you through each one before anything goes live, so nothing surprises your subscribers. Done by a person on our team, not handed off to a script.
No contract required. Pay monthly, cancel anytime. If you'd rather pay annually, you'll save about 20% - but it's optional, never required. We don't believe in trapping people who would rather leave.
Pricing is published transparently on the pricing page for every tier from 500 contacts up to 30,000. Above 30,000, we offer custom pricing on the same Mailsoftly product - no upsell to a different tier with extra "enterprise" features you don't need. You'll always know what next month costs.
Start free, or let our team migrate your account for you. No contracts, no surprise price jumps, no ticket queues. Just a real human and a calmer inbox.
