Stop paying $249/mo plus $499 onboarding for an email tool inside a CRM bundle. Email-focused, predictable per-contact pricing, free hands-on migration in 1-2 hours. No CRM-suite tax.
Real screenshots from a live Mailsoftly account - the deliverability tools, spam checks and automation builder you'll use every day. Click any shot to zoom.
The differences that actually show up in your day-to-day work - and your annual invoice. No marketing fluff, just what changes when you switch.
When customers tell us why they finally moved, the answers cluster around the same handful of things. Recognize any of these?
Keap's positioning as an SMB CRM+email+ecommerce bundle comes at a price most SMBs find steep. Pro is $249/mo for 1,500 contacts, Max is $279/mo for 2,500 contacts - and Keap requires a $499 mandatory onboarding ('Kickstart Coaching') before you can use the product. For SMBs that just want focused email, this is overkill.
Mailsoftly: $49/mo at 5,000 contacts, $79 at 15K, $159 at 30K. No onboarding fee.Keap bundles email marketing inside a wider CRM+sales+commerce product. If you already have a CRM (HubSpot, Salesforce, Pipedrive, Close, etc.) you're paying twice - once for Keap's CRM features sitting unused, once for the email layer you actually want.
Mailsoftly: email marketing as the product, integrates with the CRM you already useKeap (formerly Infusionsoft) inherited a complex automation builder built around "campaigns" with nested goals, sequences, and decision diamonds. Power users love the depth; most SMB teams find it overengineered for the welcome series + cart abandonment + monthly newsletter use case.
Mailsoftly: visual automation builder that does what most SMBs actually need, fastKeap offers a 14-day trial, then you're paying $249/mo + onboarding fee. There's no free tier you can run on while you evaluate fit. Most modern SaaS email tools (Mailsoftly included) offer a permanent free plan so you can test reality, not just a 2-week demo.
Mailsoftly: free plan with 500 contacts and 2,000 emails/mo, no time limitNo downtime. No data loss. No technical headaches. Our team moves your account from Keap while you keep sending.
All plans include AI features, automation, segmentation, and free migration from Keap. No annual contract required. Annual billing saves about 20%.
Real customers, in their own words. Businesses leave Keap to escape rising costs and limited automation. They stay with Mailsoftly for real human support, better segmentation, and pricing that scales without surprises.
We've been using Mailsoftly for over a year to manage our clients' newsletters and automations. Outstanding customer support - they respond lightning fast and always go above and beyond. The platform is intuitive, efficient, and packed with features that make email marketing a breeze.
As an entrepreneur it is always guesswork when trying a new piece of software, but Mailsoftly comes with not just the elegance of use but the support of the creator of the program itself. The design interface is familiar and easy to work with, and there is the rare comfort of knowing that one is working with a company that cares, top to bottom.
I am extremely pleased with this service. I was using another platform previously and in comparison this is a much better service at a lower cost. The customer service has been top notch - quick & effective. Things were done promptly and with great care. I could not recommend their services more.
No. We import your Keap contacts, tags, custom fields, and email templates. Your Keap account stays active during the cutover so there's zero risk of data loss. Automation campaigns are rebuilt in Mailsoftly's editor - most campaigns map cleanly. (If you rely heavily on Keap's CRM pipelines, ecommerce, or invoicing, those are out of scope for Mailsoftly - keep Keap for those or migrate to a focused CRM.)
Most SMB accounts are live and sending in 1-2 hours, on a single Zoom call. We start with a 30-minute scoping segment, then our team handles imports, template rebuilds, automation recreation, and domain authentication while you watch. We send your first campaign together at the end of the call. Complex multi-step automations may need a follow-up session, and domain warm-up continues in the background over the next 7-10 days.
No. We help you authenticate your sending domain (SPF, DKIM, DMARC) and walk you through your first campaign. For most common domain registrars, we can apply the records for you. If you have an in-house IT team, we'll send them clean instructions instead.
Yes - free for any list size. We don't gate it behind a tier or charge a setup fee. Whether you're moving 800 contacts or 80,000, our migration team handles the move at no cost. The only thing you pay for is the monthly plan once you've switched over.
Our team recreates your existing automations step-for-step inside Mailsoftly - welcome series, behavior-based flows, tag rules, and segments. We walk you through each one before anything goes live, so nothing surprises your subscribers. Done by a person on our team, not handed off to a script.
No contract required. Pay monthly, cancel anytime. If you'd rather pay annually, you'll save about 20% - but it's optional, never required. We don't believe in trapping people who would rather leave.
Pricing is published transparently on the pricing page for every tier from 500 contacts up to 30,000. Above 30,000, we offer custom pricing on the same Mailsoftly product - no upsell to a different tier with extra "enterprise" features you don't need. You'll always know what next month costs.
Start free, or let our team migrate your account for you. No contracts, no surprise price jumps, no ticket queues. Just a real human and a calmer inbox.
