KT Kit Mailsoftly

The Kit alternative for growing businesses.

Stop forcing a creator tool into a business workflow. Get predictable per-contact pricing, full automation on every plan, and free hands-on migration. No branding requirements. No tier-jump shocks.

Takes 2 minutes No credit card required Free migration included
Pricing at 5,000 contacts Monthly · USD
Kit
$89/mo
Creator plan · 5,000 contacts
Mailsoftly
$49/mo
Basic plan · 5,000 contacts
or $39/mo billed annually · save 20%
Save $480 per year …on the same list size, with more flexibility.
2,400 over 5 years
Loved by founders & marketers. Across the review platforms that matter.
Capterra 5.0
Trustpilot 4.6
G2 4.8
Software Advice 5.0
Product Hunt 5.0
See it before you switch

This is the product you're switching to

Real screenshots from a live Mailsoftly account - the deliverability tools, spam checks and automation builder you'll use every day. Click any shot to zoom.

Mailsoftly deliverability dashboard: sender reputation, domain health and engagement quality
Deliverability, front and centerSender reputation and domain health on one screen - know where you stand before you hit send.
Mailsoftly spam and delivery check: delivery grade with a full pass-by-pass breakdown
Spam check on every campaignA delivery grade with a pass-by-pass breakdown, caught before your subscribers ever see it.
Mailsoftly marketing automation workflow builder with if/else branching
Automations with real if/else logicBuild branching customer journeys visually - no workarounds, no add-on pricing.

See all 71 product screens in the full tour

A side-by-side comparison

Why choose Mailsoftly over Kit?

The differences that actually show up in your day-to-day work - and your annual invoice. No marketing fluff, just what changes when you switch.

At a glance Same list size. Same job to be done. Two very different experiences.
Kit
Mailsoftly
Recommended
Pricing at 5,000 contacts
$89/mo
$1,068 / year
$49/mo
$588 / year - save $480
Entry pricing
Low, but limited features
Low-friction starter plan
Marketing automation
Basic
Visual flows + tags + branching
Segmentation
Limited & static
Flexible & behavior-based
Deliverability tools
Minimal
SPF, DKIM & DMARC included
Migration help
Not included
Free, hands-on
Customer support
Ticket-based queues
Real humans + Zoom calls
Contracts
Annual commitment options
No contracts. Cancel anytime.
Convinced? Most people are.
Stay where you are…
Why businesses switch from Kit

Most Kit users hit one of these four walls as their list and program grow.

When customers tell us why they finally moved, the answers cluster around the same handful of things. Recognize any of these?

01

Creator plan $89 at 5K, $139 at 10K. The jumps accelerate.

Kit's Creator plan starts at $39 for 1,000 subscribers but climbs to $89 at 5,000 and $139 at 10,000. Need advanced reporting or referrals? You're on Creator Pro at $139 / $189. The newsletter-creator origin shows in the pricing: it scales like a creator tool, not an email platform.

Mailsoftly: $49/mo at 5,000 contacts annual, $79 at 15,000, $159 at 30,000
02

The free plan is capped at one automation plus Kit branding.

Kit's Newsletter Free advertises up to 10,000 subscribers, but you get exactly one automation, no advanced segmentation, and a mandatory 'Powered by Kit' footer on every email. It's a teaser, not a platform you can actually run on.

Mailsoftly: 500 contacts and 2,000 emails free, no Mailsoftly branding required
03

Built for paid newsletter creators, not full email programs.

Kit's core product is paid newsletter monetization for creators. If you run a SaaS, ecommerce store, or service business, you're forcing a creator-tool into an email-marketing workflow. Lifecycle automation, transactional sends, and team-account features are second-class citizens.

Mailsoftly: built for businesses, not for selling newsletter subscriptions
04

Migration from another platform is a self-service task.

Kit offers CSV import and migration guides but no hands-on migration help unless you're on the highest tier. Setting up automations, tags, and broadcast sequences from your old platform falls on you. For most teams the migration weekend turns into a migration month.

Mailsoftly: free hands-on migration in 1-2 hours, real human support on every plan
Mailsoftly fixes these without creator-tool tradeoffs or per-tier feature fences.
Free migration

Live and sending in 1-2 hours, on a single Zoom call. We'll handle the setup.

No downtime. No data loss. No technical headaches. Our team moves your account from Kit while you keep sending.

  • Importing contacts and lists - tags, segments, custom fields, all preserved.
  • Rebuilding campaigns and automations - your templates, recreated as yours, not generic.
  • Authenticating your sending domain - SPF, DKIM & DMARC set up properly.
  • Running your first campaign together - on a Zoom call, in real time.
Your migration plan ~ 1-2 hours
1 30-min scoping call with our team 0:00
2 Contacts, lists & tags imported 0:30
3 Templates & automations rebuilt 0:45
4 Domain authenticated · SPF / DKIM / DMARC 1:30
5 First campaign sent - together, on a call 2:00
Predictable pricing that scales with you

Start small. Grow without the surprise costs.

All plans include AI features, automation, segmentation, and free migration from Kit. No annual contract required. Annual billing saves about 20%.

Free

For getting started or testing the waters before you switch.
$0/mo
· Kit Newsletter Free: 1 automation only, Kit branding required
Up to 500 contacts
2,000 emails/month
  • Newsletters & campaigns
  • Drag-and-drop builder
  • Sign-up forms
  • Email + chat support
Use for Free

Business

For teams running multi-step automation and multiple users.
$99/mo
· Kit Creator Pro $139/mo at 5K to unlock advanced reporting
Up to 15,000 contacts
150,000 emails/month
  • Everything in Basic
  • Advanced automation
  • Multi-user roles
  • Priority support
  • Onboarding call
Buy Now

Premium

For higher send volumes and dedicated support.
$199/mo
· Save thousands per year
Up to 30,000 contacts
300,000 emails/month
  • Everything in Business
  • Higher send volumes
  • Dedicated support
  • Quarterly review call
Buy Now
All plans include free migration from Kit. No annual contract required. Annual billing saves about 20%.
Mailsoftly is ideal for

The kind of teams who actually send email, regularly.

Marketing agencies managing multiple clients
Growing SMBs & B2B teams
Coaches & consultants
E-commerce brands
Nonprofits & associations
Why teams switch - and stay

They left for the savings. They stayed for the support.

Real customers, in their own words. Businesses leave Kit to escape rising costs and limited automation. They stay with Mailsoftly for real human support, better segmentation, and pricing that scales without surprises.

We've been using Mailsoftly for over a year to manage our clients' newsletters and automations. Outstanding customer support - they respond lightning fast and always go above and beyond. The platform is intuitive, efficient, and packed with features that make email marketing a breeze.
AD
Adam Duran
Owner · Magnified Media Agency
As an entrepreneur it is always guesswork when trying a new piece of software, but Mailsoftly comes with not just the elegance of use but the support of the creator of the program itself. The design interface is familiar and easy to work with, and there is the rare comfort of knowing that one is working with a company that cares, top to bottom.
LK
Lori Kirstein
Growth Officer
I am extremely pleased with this service. I was using another platform previously and in comparison this is a much better service at a lower cost. The customer service has been top notch - quick & effective. Things were done promptly and with great care. I could not recommend their services more.
CJ
Cindy Johnson
CEO & President · Chozen, Inc.
6,000+ users 4.8 average rating across G2, Capterra & Trustpilot Founder-led & bootstrapped
Common questions about switching

Real questions, plainly answered.

Will I lose my Kit tags, audiences, or segments when I switch?

No. We import your Kit subscribers, tags, custom fields, and broadcast history. Your Kit account stays active during the move so there's zero risk of data loss. Sequences and automations need to be rebuilt in Mailsoftly's editor, but the structure maps cleanly. (Kit's newsletter-monetization features, like paid subscriptions, need to be set up separately if you use them.)

How long does the migration take?

Most SMB accounts are live and sending in 1-2 hours, on a single Zoom call. We start with a 30-minute scoping segment, then our team handles imports, template rebuilds, automation recreation, and domain authentication while you watch. We send your first campaign together at the end of the call. Complex multi-step automations may need a follow-up session, and domain warm-up continues in the background over the next 7-10 days.

Do I need any technical setup myself?

No. We help you authenticate your sending domain (SPF, DKIM, DMARC) and walk you through your first campaign. For most common domain registrars, we can apply the records for you. If you have an in-house IT team, we'll send them clean instructions instead.

Is the migration really free, even for large lists?

Yes - free for any list size. We don't gate it behind a tier or charge a setup fee. Whether you're moving 800 contacts or 80,000, our migration team handles the move at no cost. The only thing you pay for is the monthly plan once you've switched over.

What about my automations and welcome series?

Our team recreates your existing automations step-for-step inside Mailsoftly - welcome series, behavior-based flows, tag rules, and segments. We walk you through each one before anything goes live, so nothing surprises your subscribers. Done by a person on our team, not handed off to a script.

Is there a contract or annual commitment?

No contract required. Pay monthly, cancel anytime. If you'd rather pay annually, you'll save about 20% - but it's optional, never required. We don't believe in trapping people who would rather leave.

What if my list grows? Will the price keep jumping?

Pricing is published transparently on the pricing page for every tier from 500 contacts up to 30,000. Above 30,000, we offer custom pricing on the same Mailsoftly product - no upsell to a different tier with extra "enterprise" features you don't need. You'll always know what next month costs.

Ready to leave Kit? Let's make it easy.

Start free, or let our team migrate your account for you. No contracts, no surprise price jumps, no ticket queues. Just a real human and a calmer inbox.

Takes 2 minutes · No credit card required · Free migration included