KL Klaviyo Mailsoftly

The Klaviyo alternative for growing businesses.

Stop paying for Shopify-only features. Get predictable pricing, real human support, and free hands-on migration. Newsletter-first, not store-first.

Takes 2 minutes No credit card required Free migration included
Pricing at 5,000 contacts Monthly · USD
Klaviyo
$100/mo
Email plan · 5,000 contacts
Mailsoftly
$49/mo
Basic plan · 5,000 contacts
or $39/mo billed annually · save 20%
Save $612 per year …on the same list size, with more flexibility.
3,060 over 5 years
Loved by founders & marketers. Across the review platforms that matter.
Capterra 5.0
Trustpilot 4.6
G2 4.8
Software Advice 5.0
Product Hunt 5.0
See it before you switch

This is the product you're switching to

Real screenshots from a live Mailsoftly account - the deliverability tools, spam checks and automation builder you'll use every day. Click any shot to zoom.

Mailsoftly deliverability dashboard: sender reputation, domain health and engagement quality
Deliverability, front and centerSender reputation and domain health on one screen - know where you stand before you hit send.
Mailsoftly spam and delivery check: delivery grade with a full pass-by-pass breakdown
Spam check on every campaignA delivery grade with a pass-by-pass breakdown, caught before your subscribers ever see it.
Mailsoftly marketing automation workflow builder with if/else branching
Automations with real if/else logicBuild branching customer journeys visually - no workarounds, no add-on pricing.

See all 71 product screens in the full tour

A side-by-side comparison

Why choose Mailsoftly over Klaviyo?

The differences that actually show up in your day-to-day work - and your annual invoice. No marketing fluff, just what changes when you switch.

At a glance Same list size. Same job to be done. Two very different experiences.
Klaviyo
Mailsoftly
Recommended
Pricing at 5,000 contacts
$100/mo
$1,200 / year
$49/mo
$588 / year - save $612
Entry pricing
Low, but limited features
Low-friction starter plan
Marketing automation
Basic
Visual flows + tags + branching
Segmentation
Limited & static
Flexible & behavior-based
Deliverability tools
Minimal
SPF, DKIM & DMARC included
Migration help
Not included
Free, hands-on
Customer support
Ticket-based queues
Real humans + Zoom calls
Contracts
Annual commitment options
No contracts. Cancel anytime.
Convinced? Most people are.
Stay where you are…
Why businesses switch from Klaviyo

Most Klaviyo customers (especially non-Shopify ones) hit one of these four walls.

When customers tell us why they finally moved, the answers cluster around the same handful of things. Recognize any of these?

01

You pay for e-commerce features you'll never ship.

Klaviyo's pricing is built for Shopify stores running flow-based e-com automation. If you run a newsletter, a B2B service business, a community, or a coaching practice, you're paying for predictive analytics, abandoned-cart, and cross-sell flows that never apply.

Mailsoftly: priced for what you actually send
02

Send limits scale at 10x contacts - fine for stores, harsh for newsletters.

Klaviyo's Email plan caps monthly sends at 10x your contact count. Newsletter senders blow past that fast: a weekly send to 5K = 20K sends/mo, but a 2x/week schedule + a re-engagement campaign hits 50K and you're paying overage.

Mailsoftly Basic: 40,000 sends/mo, predictable
03

The interface assumes you sell products.

Every default segment, template, and report references SKUs, orders, lifetime value. If you don't sell products, you spend half your setup time hiding fields. Onboarding for a non-store business feels like fighting the tool.

Mailsoftly: built for senders, not Shopify
04

Support quality depends on which tier you bought.

Lower tiers get email-only support with slow turnaround. Live chat and dedicated CSMs unlock at higher tiers - exactly where pricing already gets uncomfortable. For most teams, a simple deliverability question waits 24+ hours.

Real humans on email, chat & Zoom - every plan
Mailsoftly fixes these without making you pay for e-commerce features you don't use.
Free migration

Live and sending in 1-2 hours, on a single Zoom call. We'll handle the setup.

No downtime. No data loss. No technical headaches. Our team moves your account from Klaviyo while you keep sending.

  • Importing contacts and lists - tags, segments, custom fields, all preserved.
  • Rebuilding campaigns and automations - your templates, recreated as yours, not generic.
  • Authenticating your sending domain - SPF, DKIM & DMARC set up properly.
  • Running your first campaign together - on a Zoom call, in real time.
Your migration plan ~ 1-2 hours
1 30-min scoping call with our team 0:00
2 Contacts, lists & tags imported 0:30
3 Templates & automations rebuilt 0:45
4 Domain authenticated · SPF / DKIM / DMARC 1:30
5 First campaign sent - together, on a call 2:00
Predictable pricing that scales with you

Start small. Grow without the surprise costs.

All plans include AI features, automation, segmentation, and free migration from Klaviyo. No annual contract required. Annual billing saves about 20%.

Free

For getting started or testing the waters before you switch.
$0/mo
· Klaviyo: 250 profiles free, 500 emails/mo
Up to 500 contacts
2,000 emails/month
  • Newsletters & campaigns
  • Drag-and-drop builder
  • Sign-up forms
  • Email + chat support
Use for Free

Business

For teams running multi-step automation and multiple users.
$99/mo
· Klaviyo Email ~$150/mo at 10K
Up to 15,000 contacts
150,000 emails/month
  • Everything in Basic
  • Advanced automation
  • Multi-user roles
  • Priority support
  • Onboarding call
Buy Now

Premium

For higher send volumes and dedicated support.
$199/mo
· Save thousands per year
Up to 30,000 contacts
300,000 emails/month
  • Everything in Business
  • Higher send volumes
  • Dedicated support
  • Quarterly review call
Buy Now
All plans include free migration from Klaviyo. No annual contract required. Annual billing saves about 20%.
Mailsoftly is ideal for

The kind of teams who actually send email, regularly.

Marketing agencies managing multiple clients
Growing SMBs & B2B teams
Coaches & consultants
E-commerce brands
Nonprofits & associations
Why teams switch - and stay

They left for the savings. They stayed for the support.

Real customers, in their own words. Businesses leave Klaviyo to escape rising costs and limited automation. They stay with Mailsoftly for real human support, better segmentation, and pricing that scales without surprises.

Mailsoftly streamlines email marketing with its intuitive interface and comprehensive solutions, making it a breeze to navigate while providing invaluable tips and information for campaign success. Its ease of use and powerful features make it a clear five-star winner.
HP
Hugh Plitt
Owner · Huge Health Fitness Marketing Agency
Very helpful and supportive team. The application is great, and offers a lot of tools and data that helped me understand and expand my reachout with my newsletters. Great team, highly recommended.
RG
Roberto Giannicola
Executive Coach
I am extremely pleased with this service. I was using another platform previously and in comparison this is a much better service at a lower cost. The customer service has been top notch - quick & effective. Things were done promptly and with great care. I could not recommend their services more.
CJ
Cindy Johnson
CEO & President · Chozen, Inc.
6,000+ users 4.8 average rating across G2, Capterra & Trustpilot Founder-led & bootstrapped
Common questions about switching

Real questions, plainly answered.

Will I lose my Klaviyo tags, audiences, or segments when I switch?

No. We safely import your Klaviyo profiles, lists, segments, tags, properties, flows, and templates. Your existing Klaviyo account stays untouched until you tell us you're ready to cut over - so there's zero risk of data loss in the middle of the move.

How long does the migration take?

Most SMB accounts are live and sending in 1-2 hours, on a single Zoom call. We start with a 30-minute scoping segment, then our team handles imports, template rebuilds, automation recreation, and domain authentication while you watch. We send your first campaign together at the end of the call. Complex multi-step automations may need a follow-up session, and domain warm-up continues in the background over the next 7-10 days.

Do I need any technical setup myself?

No. We help you authenticate your sending domain (SPF, DKIM, DMARC) and walk you through your first campaign. For most common domain registrars, we can apply the records for you. If you have an in-house IT team, we'll send them clean instructions instead.

Is the migration really free, even for large lists?

Yes - free for any list size. We don't gate it behind a tier or charge a setup fee. Whether you're moving 800 contacts or 80,000, our migration team handles the move at no cost. The only thing you pay for is the monthly plan once you've switched over.

What about my automations and welcome series?

Our team recreates your existing automations step-for-step inside Mailsoftly - welcome series, behavior-based flows, tag rules, and segments. We walk you through each one before anything goes live, so nothing surprises your subscribers. Done by a person on our team, not handed off to a script.

Is there a contract or annual commitment?

No contract required. Pay monthly, cancel anytime. If you'd rather pay annually, you'll save about 20% - but it's optional, never required. We don't believe in trapping people who would rather leave.

What if my list grows? Will the price keep jumping?

Pricing is published transparently on the pricing page for every tier from 500 contacts up to 30,000. Above 30,000, we offer custom pricing on the same Mailsoftly product - no upsell to a different tier with extra "enterprise" features you don't need. You'll always know what next month costs.

Ready to leave Klaviyo? Let's make it easy.

Start free, or let our team migrate your account for you. No contracts, no surprise price jumps, no ticket queues. Just a real human and a calmer inbox.

Takes 2 minutes · No credit card required · Free migration included