Abandoned Cart Emails To Recover Your Customers

Each day many potential customers leave an online store without completing their purchase. Surprisingly, studies conducted by the reputable Baymard Institute reveal that the average cart abandonment rate across various industries stands at a staggering 69.57%.

Actually these figures indicate that for every 100 visitors who add something to their cart, only 30 of them actually buy it. This seems to be a huge issue for e-commerce businesses, but also a great opportunity to recover lost sales. But, how? By sending abandoned cart emails!

In this blog post, we will explain what are abandoned cart emails, why you should send them, and how to create effective ones. We will also show you some of the best abandoned cart email examples and subject lines that you can use for inspiration. Finally, we will introduce you to Mailsoftly's abandoned cart email templates that you can use for free to boost your conversions.

Best abandoned cart emails

What are Abandoned Cart Emails?

Abandoned cart emails encompass automated communications dispatched to customers who have diligently populated their virtual shopping carts with desirable products, yet unexpectedly departed the online domain without finalizing their intended purchase.

Abandoned cart emails are automated messages sent to customers who add items to their online shopping cart but withdraw the process without completing the purchase.

Therefore, these emails aim to remind customers of their abandoned carts, entice them to return to the website, and ultimately encourage them to complete their purchase.

On the other hand, abandoned cart marketing is one of the most dynamic types of email marketing, hence it targets people who have already shown a significant desire to your products or services; and pretty to close the deal. Additionally, these emails foster the cultivation of trust and engender a sense of loyalty among your esteemed clientele, as they bear witness to your unwavering dedication towards enhancing their shopping journey, coupled with a sincere willingness to extend support or proffer enticing incentives.

Why send Abandoned Cart Emails?

There are some key reasons why you should send abandoned cart emails to your customers. We may make a short list such as:   

  1. Recover Lost Sales: Abandoned cart emails serve as a powerful tool to recapture lost sales. By reminding customers about the items they left behind in their shopping carts, these emails provide a gentle nudge to prompt them to return and complete their purchase. This proactive approach can significantly increase conversion rates and revenue.
  2. Personalized Engagement: Sending abandoned cart emails demonstrates a customer-centric approach and showcases your dedication to providing a personalized shopping experience. By addressing customers by name and tailoring the content of the email to their specific abandoned items, you create a sense of individual attention and care, fostering a deeper connection with your audience.
  3. Encourage Customer Loyalty: Abandoned cart emails not only aim to recover immediate sales but also play a crucial role in building long-term customer loyalty. By reaching out to customers who have shown interest in your products, you convey a message that their business is valued. By offering assistance, incentives, or exclusive discounts, you create a positive impression and encourage repeat purchases, ultimately strengthening the bond between your brand and the customer.

By leveraging the potential of abandoned cart emails, businesses can transform missed opportunities into successful conversions, enhance customer engagement, and foster lasting relationships with their audience.

How Effective are Abandoned Basket Emails?

As we mentioned above, checkout abandonment emails have proven to be highly effective in recovering lost sales. Shopping cart emails have an average open rate of 45%, a click-through rate of 21%, and a conversion rate of 10.7%, according to email marketing reports.  That means that for every 1000 people who abandon their carts, you can recover 107 sales by sending them an email. That refers to a great amount of revenue which would vanish, otherwise. Therefore, by targeting customers who have already shown interest in your products, abandoned cart emails have the potential to significantly increase your revenue.

Abandoned cart email examples

Is it Legal to send Abandoned Checkout Emails? 

Yes, as long as you follow the rules and regulations of your country and region regarding email marketing and data protection. In other words, sending abandoned cart emails is generally considered legal, as long as you comply with relevant email marketing regulations.

It is essential to obtain proper consent from customers, provide an easy opt-out option, and ensure that your emails adhere to anti-spam laws, such as including your business's physical address and providing clear identification. Providing your customers  an easy way to unsubscribe from your email list will also prove your honesty towards them. 

When to send Abandoned Checkout Emails? 

The best time to send abandoned cart emails depends on your industry, products, and customers. However, a general rule of thumb is to send them as soon as possible after the abandonment occurs, ideally within the first 2-24 hours after a cart is abandoned.

This way, you can catch your customers while they are still in the buying mood and before they forget about your brand or find another offer elsewhere. Research suggests that the sooner you reach out to customers, the higher the chances of recovering the sale.You can also send multiple follow-up emails at different intervals, such as 24 hours or 3 days later, to increase your chances of recovery. However, it's also important to test various time slots in order to find what works best for your specific audience.

Ready-to-use Abandoned Cart Email Template Examples

Until this point, we have tried to inform our readers about abandoned cart emails from a technical point of view; now, let's take a look at some of the best abandoned cart email examples that you can learn from.

We will analyze what makes abandoned basket emails effective with best practices.

Firstly in order to inspire your abandoned cart email campaigns, you may use these tips: 

  1. a) The Personalized Reminder: Craft a friendly email addressing the customer by name, reminding them of the items left in their cart, and offering assistance or incentives to complete the purchase.
  2. b) The Limited-Time Offer: Create a sense of urgency by offering a time-limited discount or free shipping to motivate customers to act quickly.
  3. c) The Social Proof Approach: Include testimonials or reviews from satisfied customers to instill trust and confidence in your products or services.

To simplify your email marketing efforts, Mailsoft offers a collection of professionally designed abandoned cart email templates. These templates are customizable and can be easily integrated into your existing email marketing platform. By utilizing these templates, you can save time and effortlessly create compelling abandoned cart emails that resonate with your customers. 

# Example for The Personalized Reminder

Subject Line: Hey [Customer's Name], Don't Forget About Your Cart!

Hi [Customer's Name],

We noticed that you recently visited our online store and left some fantastic items in your shopping cart. We wanted to remind you that they're still available and ready to be yours!

We understand that life can get busy, but we wanted to offer our assistance in case you had any questions or needed help with your purchase. As a token of appreciation, we're also offering you a special 10% discount on your abandoned items if you complete your purchase within the next 48 hours.

Don't miss out on these fantastic products! Simply click the link below to return to your cart and finalize your order. We're here to make your shopping experience exceptional.

Complete Your Purchase Now (CTA)

Thank you for considering us as your trusted online retailer. We can't wait to serve you!

Best regards,

[Your Brand]

Abandoned checkout email

# 1. Example for The Limited-Time Offer:

Subject Line: Last Chance: Exclusive Discount on Your Abandoned Items!


We noticed that you recently explored our store and added some incredible products to your shopping cart. We understand that life can be hectic, and sometimes those items can be forgotten. That's why we're reaching out to give you one last opportunity to claim your favorites!

For the next 24 hours, we're offering an exclusive discount of 15% off your entire order. It's our way of saying thank you for considering our brand. Don't let these special items slip away—return to your cart now and complete your purchase before the clock runs out.

Return to Your Cart and Claim Your Discount (CTA)

We appreciate your interest in our products, and we're confident you'll love them as much as we do. If you have any questions or need assistance, please don't hesitate to reach out. We're here to help.

Thank you for choosing us as your preferred destination for top-notch products. We can't wait to fulfill your order!

Warm regards,

[Your Brand]


# 2. Example for The Limited-Time Offer:

Subject Line: Final Call: Exclusive Discount Ending Soon!

Hello there,

We noticed that you recently left some incredible items behind in your shopping cart. We understand that life can get busy, but we wanted to extend a final offer just for you!

For the next 12 hours only, we're giving you an exclusive discount of 20% off your abandoned items. It's our way of showing appreciation for considering our brand. 

Don't let this opportunity slip away—hurry back to your cart and complete your purchase now.

Return to Your Cart and Save Big (CTA)

We value your business and are committed to providing exceptional products and service. If you have any questions or need assistance, our friendly customer support team is here to help.

Thank you for considering us as your go-to online retailer. Time is running out, so act fast and secure your favorites!

Best Regards,

[Your Brand]

Start using these templates with Mailsoftly now and boost your conversion rates!

Examples for Abandoned Cart Email Subject Lines

Almost in every blog post we remind our readers that the subject line is one of the most important elements of an abandoned cart email, as far as it determines whether or not your customer will open it. Therefore, you need to make sure that your subject line is catchy, relevant, and enticing.

Remember that compelling subject lines can significantly impact the open rates of your abandoned cart emails. Here are some examples of good abandoned cart email subject lines that you can use or adapt for your own campaigns: 

  • You forgot something…
  • Don't miss out on this deal!
  • Last chance to save on your order!
  • Oops! Did you forget something? Your items are waiting for you…
  • Hey [Name], we saved this for you!
  • Still thinking about it?
  • [Name], don't let this slip away!
  • Act fast! Limited stock available for your abandoned items.
  • Your shopping bag is expiring soon!
  • Don't miss out! Complete your purchase and enjoy 10% off.
  • Come back and get [X]% off your order!
  • We have a surprise for you!

Conclusion: Use Mailsoftly's Abandoned Cart Email Templates For Free!

Shopping cart abandonment email marketing is one of the most effective ways to recover lost sales and increase your revenue from your e-commerce business. Recovering abandoned carts is a crucial aspect of maximizing your e-commerce revenue, and abandoned cart emails are a powerful tool to achieve this. However, creating them can be challenging, especially if you don't have much time or experience in professional email marketing.

That's why we created Mailsoftly, a free email marketing software and a platform that allows you to create beautiful and effective email campaigns in minutes. With Mailsoftly, you can choose from hundreds of professionally designed templates, including abandoned cart emails, that you can customize with your own logo, images, text, and colors. You can also set up automated workflows, track your results, and optimize your campaigns with ease. And best of all, you can use Mailsoftly for free for up to 1000 contacts!

In conclusion, don't let abandoned carts become missed opportunities. Implementing a well-crafted abandoned cart email strategy can help you re-engage with customers, recover lost sales, and drive overall growth for your business. Remember, with Mailsoftly's abandoned cart email templates, you have the power to convert those abandoned carts into satisfied customers. 

So what are you waiting for? Sign up free for Mailsoftly today and start sending amazing abandoned cart emails to your customers!