How to Send the Perfect Birthday Email in 2023

Everyone is familiar with birthday emails. An email you receive on your birthday is known as a birthday email. That easy.

But you might be surprised to learn that birthday emails fare remarkably well in email marketing:

  • Emails related to birthdays result in a transaction rate that is 481% higher compared to other promotional emails.
  • Birthday-related emails have a click rate that is 179% greater than those that are promotional in nature.
  • Birthday-related emails make 342% more money than emails with promotional content.

Birthday emails are a highly effective tool in email marketing, as they consistently deliver strong performance. This can be attributed to two factors:

  • One reason why birthday emails perform so well is because they provide a natural, organic reason for a business to reach out to its customers. People are used to receiving birthday wishes and gifts from their friends and family, so they also expect to receive similar treatment from the businesses they engage with. As a result, customers are typically receptive to receiving birthday emails, and the warm, personal touch of these messages often leads to a positive response.
  • Another reason for the strong performance of birthday emails is that birth dates are consistent and predictable, which makes it easy for businesses to automate these messages. This ensures that the opportunity to engage with customers and make a sale is not missed, as the automation process ensures that birthday emails are sent out on time every year.

However, there are other reasons to send birthday emails besides the fact that they are simple to send without annoying anyone. Here are some reasons why you should send birthday emails and tips for sending them in a way that gets results.

What Is A Birthday Email?

An email sent to a client or customer on or near their birthday is known as a birthday email. These emails can be sent for a variety of reasons, such as to wish the receiver a happy birthday, to announce a limited-time offer or discount, or even just to thank them for their patronage. Email marketing efforts frequently use birthday emails as a strategy because they offer a chance to personalize the client experience and establish enduring connections.

birthday email

Why Send Birthday Emails?

For good reason, birthday emails are a mainstay of email marketing efforts. These personalized messages have the ability to increase sales and revenue for businesses in addition to facilitating personal connections with customers. Here are only a few justifications why companies ought to think about sending birthday emails to their clients:

Personalization: Birthday emails give businesses the chance to customize their interactions with customers and make them seem more sincere and sincere. Businesses may foster a sense of connection and increase client loyalty by mentioning the name of the consumer and other pertinent information.

Special offers: Offering special discounts or promotions in birthday emails can be a powerful strategy to increase sales and revenue. To make the customer feel even more relevant and valued, these offers might be customized based on their preferences or previous purchasing behavior.

Customer retention: Birthday emails are a wonderful opportunity to interact with consumers and let them know how much you appreciate them. Businesses can foster enduring relationships and boost client retention by delivering a considerate note or gift.

Easy to automate: Due to the consistency and predictability of birth dates, organizations can easily automate the sending of birthday emails. By automating the process of sending birthday emails on time each year, this makes sure that the chance to interact with clients is not lost.

Birthday emails are a useful tool in the arsenal of email marketing techniques overall. Businesses can increase sales and revenue and keep their consumers coming back by customizing the customer experience, providing special incentives, and establishing long-term connections.

Why are birthday emails so important?

Birthday emails are a crucial component of email marketing campaigns because they offer a chance to customize the user experience and establish lasting connections. These emails can be used to thank consumers for their business, wish them a happy birthday, and announce special deals or discounts. Businesses can remind their consumers that they are appreciated and foster loyalty by sending a kind note or gift on their birthday. Additionally, birthday emails are simple to automate, ensuring that the chance to interact with clients is not lost. In general, birthday emails are a successful strategy for companies to increase sales and income while retaining clients.

The Best Way To Make Birthday Email Campaigns That Work

Listed below are some pointers for developing successful birthday email campaigns:

  • Personalize the email by including the recipient's name and any other pertinent information to give it a more sincere and genuine feel.
  • Give customers a special deal or discount. This might be a potent inducement for them to make a purchase.
  • Keep the subject line succinct and catchy. To make it obvious what the email is about, use the word "birthday" and the name of the client.
  • Make it simple for the client to act: Make it simple for the customer to make a purchase or redeem an offer by including a call-to-action.
  • Test and improve. Keep an eye on how your birthday email messages are performing, and make changes as needed. This can assist you in enhancing the efficacy of your emails over time.
  • Make the email attractive to the eye. To draw the customer in, use eye-catching layouts and high-quality graphics.

You can make birthday email campaigns that are interesting, individualized, and successful at generating revenue by using the advice in this article.

How Birthday Emails Work?

Here is a general overview of how birthday emails work:

  • The birthdates of customers or clients are gathered by a firm as part of its customer data.
  • On or around the customer's birthday, the company configures an automated email campaign to send them a birthday email.
  • The customer receives the email, which normally includes a birthday greeting and any pertinent specials or discounts.
  • After receiving the email, the client can take advantage of the promotion, make a purchase, or interact with the company in another way.
  • The company can monitor the success of the birthday email campaign and change it as necessary to increase its efficiency.

How To Create A Killer Birthday Email Design

The following advice will help you create a killer birthday email template:

  • A cluttered or complicated email design can overwhelm the reader, so keep it basic and concise. Keep the design straightforward and concentrate on the important components, such as the birthday message, any special offers, and the call-to-action.
  • Use high-quality images. To draw the reader's attention and make the email more engaging, use graphics that are aesthetically appealing. Just make sure the images you use are appropriate for the email's topic.
  • Use a font that is easy to read and suits the email's tone by using a clear and legible font. The reader may become confused if you use a lot of various typefaces or font sizes.
  • Create a response email. Birthday emails will frequently be read on mobile devices, therefore it's crucial to design them so they are simple to read on smaller screens.
  • Test the email before sending it to make sure everything is working and looking as it should. This makes it easier to see any problems and guarantees a seamless delivery of the email.
  • You may create a killer birthday email template that convinces readers by using the advice in this paragraph.
  • Make the email feel more authentic and customized by including the customer's name and any other pertinent information.
  • Use a consistent brand voice. Make sure your tone and language are consistent with the messaging and voice of your brand. The reader will have a more seamless and consistent experience as a result of this.
  • Use social proof. Including social proof can help you establish credibility and trust with your reader. Examples of social proof include customer testimonials, ratings, and reviews.
  • Use an attention-grabbing subject line. The subject line is what will initially draw the reader's attention, so make sure it is succinct, intriguing, and relevant.
  • Effectively utilize white space. Use white space to break up the email's content and make it simpler for the reader to scan and take in the information.
  • Add a strong call to action. Whether the reader wants to buy anything, use an offer, or visit your website, make it simple for them to do so.
  • Think about audience segmentation. Depending on your company and customer base, it could be good to segment your audience and produce distinct birthday email messages for various clients. This can contribute to the email feeling more pertinent and unique.
  • Use dynamic content. Dynamic material is written specifically for each reader and is customised. This may work well to give the email a sense of greater relevance and focus.
  • Think about using interactive or animated elements. The reader will find the email more interesting and memorable if there is some movement or interactivity added. Just be sure to use them sparingly and in a way that is appropriate for the email's subject line.
  • Optimize for mobile. As was already noted, it's critical to design the email so that it can be read comfortably on mobile devices. Make sure to test the email on several platforms to make sure it displays and behaves as planned.

Writing Advice For Birthday Emails That Convert

With a captivating email subject line, draw them in.

Here are some examples of effective birthday email subject lines:

  • "Happy birthday, [customer name]!"
  • "It's your special day, [customer name]!"
  • "Celebrate your birthday with [business name]"
  • "Happy birthday from [business name]"
  • "Get [discount/offer] on your birthday from [business name]"
  • "Happy birthday and [special offer/promotion] from [business name]"

Always keep in mind that the subject line will be what immediately draws the reader's attention, so make sure it is succinct, intriguing, and relevant.

Start with a unique greeting

Start with a personalized greeting to give the email more authenticity and sincerity. Use the customer's name and a warm, personalized greeting.

Offer a special promotion or discount

Offer a unique deal, discount, or promotion to entice readers to buy from you or take advantage of your offer.

Use a clear and compelling call-to-action

Use a call to action that is strong and clear: Use a strong call-to-action that is both clear and appealing to make it simple for the reader to perform the required action. Use language that encourages action, and make the call-to-action button visible and easy to discover.

Keep the email focused and concise

Don't bury the reader in material; keep the email targeted and succinct. Instead, keep the email targeted and succinct, and emphasize the important details and advantages.

Use a friendly and casual tone

Use a nice and conversational tone. Birthday emails should be personalized and friendly, so make sure to do so.

Include social proof

Use social proof. Including social proof can help you establish credibility and trust with your reader. Examples of social proof include customer testimonials, ratings, and reviews. 

Use first-person anecdotes

Include personal experiences in your email. Doing so will help the message come across as more sincere and personable.

Use haste and constraint

Use scarcity and urgency to motivate readers to act. Creating a sense of urgency or scarcity may be a powerful motivator for readers. Use phrases like "limited time deal" or "act soon to take advantage of this exceptional bargain," for instance.

Use bullet points

In a clear and easy-to-read format, bullet points are a terrific approach to highlight important points and advantages.

Use a compelling close

Summarize the main points of your email and implore the reader to act in the closing paragraph. Include all pertinent information, including your contact information.

You can send birthday emails that convert your audience and increase sales and revenue by using the advice in this article.


If you are interested in other email marketing types & examples and want to get an email marketing software that already can find you subject lines in the app, you can go ahead and check our Email Marketing Software page.