How To Track Clicks on Your Email Newsletter

Tracking clicks on your email newsletter can provide valuable insights into the effectiveness of your campaigns and help you make data-driven decisions to improve engagement. In this blog, we’ll cover the basics of email click tracking and how you can implement it in your own email marketing strategy.

What is Email Click Tracking?

Tracking email clicks involves keeping tabs on who clicks on which links in your email. The tracking code appends a special identifier to the URL when someone opens a link in your email. This identification is then employed to track clicks on that link, enabling you to learn when and by how many users it was clicked as well as other pertinent details.

Why is Email Click Tracking Important?

Email click tracking is crucial since it enables you to gauge how well your email campaigns are working. You may determine which links are popular with your audience and change your content by monitoring clicks. You may also use click tracking to measure the success of different calls-to-action (CTAs) and test variations to discover which ones perform best.

How To Track Clicks on Your Email Newsletter on Mailsoftly

Step 1: Choose a contact list or a person

Choose who you want to send emails to and click next.

Step 2: Give a name to campaign

Give a title to your campaign. Choose from which e-mail you want to send the email campaign. And then make sure it’s the right contact list. Then click “next”.

Step 3: Create your email newsletter

The first step is to create your email newsletter using the Mailsoftly platform. This can be done by selecting the "Create Campaign" option from the dashboard, and then following the prompts to create your newsletter. Make sure to include links in your newsletter that you want to track.

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Step 4: Send your newsletter

Now you can send your newsletter to your subscribers. Mailsoftly will automatically track clicks on the links in your newsletter and provide you with detailed reports on how many clicks each link received. Click "Send Now" if you want to send the email that you have created now, or you can schedule for later. For example, you can create an email campaign for summer and you can schedule it to send it on July. Or even, you can just save it as a draft.

Step 5: Analyze your click tracking data

After you've sent your newsletter, you can access your click tracking data by selecting the "Campaign Stats" tab in the Mailsoftly dashboard. Here, you'll be able to see how many clicks each link received, as well as the percentage of clicks compared to the total number of recipients. 

Step 6: Use your click tracking data to optimize future campaigns

Finally, use your click tracking data to optimize future email marketing campaigns. Identify which links received the most clicks and use that information to inform your content and design decisions for future newsletters. You can also use your click tracking data to segment your subscriber list and send targeted emails to highly engaged subscribers.

In conclusion, tracking clicks on your email newsletter is an essential part of measuring the success of your email marketing campaigns. By following these steps on Mailsoftly, you can gain insights into how engaged your subscribers are with your content, which links are most popular, and what type of content resonates best with your audience.