St. Patrick's Day Email Marketing Ideas & Subject Lines

March is a significant month for celebrating special occasions, like International Women's Day on March 8th and also St. Patrick's Day on March 17th.  These holidays present valuable opportunities for digital and email marketers to incorporate festive and meaningful themes into their marketing campaigns, engage with their target audience, and build brand awareness. In this context, many businesses plan their own St. Patrick's Day 2023 sales and add a holiday theme to their marketing efforts. In this article we’re going to discuss the concept of St. Patrick's Day and how to implement it into your marketing and email  marketing efforts!

Let’s begin! Hurray! (or Cheers;)

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What is St Patrick's Day Meaning and History of It? 

St. Patrick's Day is a celebration held annually on March 17th to honor Saint Patrick, the patron saint of Ireland. Origin of St Patrick's day goes back to that story: Born in Roman Britain in the late 4th century, St. Patrick was kidnapped at the age of 16 and brought to Ireland as a slave. He later returned to Ireland in 432 CE to convert the Irish to Christianity and went on to establish numerous churches, monasteries, and schools. Saint Patrick's Day is now celebrated in Ireland with religious services and feasts.

In the United States, St. Patrick's Day has become a secular holiday filled with revelry and celebration of all things Irish, thanks largely to the efforts of Irish immigrants. Cities with large populations of Irish immigrants, such as Boston and New York City, were among the first to hold elaborate parades and festivities to mark the occasion. Even the Chicago River is dyed green for St Patrick's day celebrations. Wearing green clothing or a shamrock on the lapel is a common practice among Irish and non-Irish alike. Corned beef and cabbage are also associated with the holiday, and some even choose to dye their beer green in honor of the occasion.

While some of these practices were initially adopted by the Irish themselves, it is largely done to cater to tourists. The holiday has become a symbol of Irish culture and heritage, celebrated not just in Ireland, but around the world by people of all backgrounds. Whether you're Irish or not, Saint Patricks Day is a time to come together, celebrate, and spread joy and goodwill.

Implementing Saint Patrick's Day into Email Marketing Plans

Because it addresses the day of joy and goodwill and celebration, Integrating  Saint Patricks day into digital marketing activities can actually be considered as a fun and creative process. St. Patrick's Day is a widely celebrated holiday and according to actual figures with over 60% of American adults planning to partake in the festivities this year. As a digital marketer, it's important to capitalize on this opportunity and ensure your subscribers are engaged with your brand during this period.

One way to achieve this is through fun and creative email marketing campaigns that leverage the holiday's themes and motifs 

While green beer, shamrock earrings and leprechaun merch for st patrick's day background may seem like obvious options for happy st patricks day images, do not forget that it's important to tailor your campaign to your brand's unique identity and values. Even if your brand's products or services don't seem to fit the holiday's themes, St. Patrick's Day emails can provide an opportunity to creatively connect with your customer base and showcase the value your brand brings to their lives.  

Moreover, for digital marketers in the fashion or party-planning industries, Saint Patrick's Day offers a particularly lucrative opportunity to showcase your products and services. With the right strategy, a pot of gold may indeed await at the end of the rainbow. For more details let’s check some ideas on the subject .

Saint Patricks Day 2023

Useful Tips And Ideas For Effective St. Patrick’s Day Email Marketing Strategies

Are you searching for the best practices for creating effective and successful St. Patrick's Day email marketing campaigns to increase engagement and sales? Sure there are some frequently preferred tactics to implement into St. Patrick's Day 2023 campaigns.

Email campaigns usually feature a green background and lucky clovers, while emphasizing the sense of being lucky and making your own luck. Alongside a blog post with its own interpretation of St. Patrick's Day, the campaign of specific business like catering may feature fun elements like green beer and clinking pint glasses, and even offers free beverages to lucky customers. In addition to this, Patrick's Day email templates ensure the message is consistent across all channels.

Below are some tips and ideas for combining joy of Happy Saint Patrick’s Day with effective email marketing strategies:

Create an attention-grabbing subject lines for st patrick's day messages

A catchy subject line is essential for any successful email marketing campaign. Consider using St. Patrick’s Day puns or references in your subject line to make it stand out in your subscribers' inboxes. In addition to using St. Patrick's Day puns or references in your subject line, you can also consider incorporating relevant emojis to make your email stand out even more. For example, you could use a clover emoji, beer emoji if related to your content, coins emoji, or green hearts to add a touch of fun and personality to your subject line. However, it's important not to overdo it with the emojis as this could make your email appear unprofessional. Choose one or two relevant emojis that enhance your subject line without overwhelming it.

Below are the examples you can choose and use:

Saint Patricks Day Email-Subject Lines with Emojies

Sign up Mailsoftly to use these subject lines, email templates and many more for Saint Patrick's Day and other holidays!

Offer exclusive discounts or promotions

Everyone loves a good deal, and St. Patrick's Day is a perfect opportunity to offer exclusive discounts or promotions to your subscribers. Consider offering a percentage off, free shipping or a gift coupons with purchase. We know this is also a traditional advice, however gift coupons and free codes are still effective carrots for most of the customers and online shoppers.

Here are some other catchy st patrick's day phrases and subject lines example for such an email:

  1.      Lucky You! Get 25% off our entire store this St. Patrick's Day
  2.   "Celebrate St. Patrick's Day 2023 with 20% off all green products!"💚
  3.   Find your pot of gold with our St. Patrick's Day sale - 30% off all products! 🪙
  4.   🍀Feeling lucky? Enjoy 15% off all green items this St. Patrick's Day💚
  5.   March your way to savings with our St. Patrick's Day sale


Use festive visuals, images, colors for Saint Patrick's Day

Add some Saint Patrick's Day flair to your email design to make it more eye-catching and engaging. Use green and gold color schemes, shamrocks, and other festive visuals to create a cohesive design. For instance you may use a header image of a leprechaun or pot of gold to create a festive email design.

St. Patrick's day Background

Source : Freepik

Create a sense of urgency for Irish day

Another old school but somehow effective strategy to boost your St. Patrick's Day sales is to create a sense of urgency with your offers. By giving subscribers a reason to act fast, you can increase conversions and drive more sales. To create this sense of urgency, consider using phrases like "Limited Time Offer" or "Last Chance" in your email subject lines and body copy. This will help communicate the urgency of your promotions and encourage subscribers to act fast.

In addition to adding countdown timers to your email designs you may create a sense of urgency by highlighting the scarcity of your products or services. For example, you can mention that certain items or sizes are running low, or that the promotion is only available to the first 100 customers. This can create a fear of missing out (FOMO) and motivate subscribers to take immediate action.

Personalize your emails 

Almost in all our blog posts we underline that “personalization of emails” definitely makes your subscribers feel valuable and improve the chances of them taking action for any of your email campaigns. Consider using your subscribers' personal info like first/surnames in your St. Patrick's Day’s subject lines and  email bodies with Mailsoftly! This can help your emails stand out in a crowded inbox and show your subscribers that you value them as individuals. Using an email marketing tool like Mailsoftly may help streamline the process of personalizing your emails. With its advanced segmentation and targeting features, you can easily create personalized campaigns that speak directly to your subscribers' interests and needs. By putting in the effort to personalize your emails, you can build stronger relationships with your subscribers and ultimately drive more conversions for your business.

Here is an example personalized subject line: "Happy St. Patrick's Day, [First Name] [Surname]! It’s time for our Green Products, so here's an exclusive offer for you!"

By combining these email marketing strategies with St. Patrick's Day themes and references, you can create a fun and engaging campaign that encourages subscribers to take action.

BONUS: St. Patrick's Day Email Marketing Recommendations For Catering Businesses

Up to now we intended to give general ideas for email campaigns of Saint Patrick's Day 2023. However, it’s a tailored day for food & beverage and catering businesses as well e-commerce or entertainment.

Therefore no one may deny that St. Patrick's Day email marketing is an excellent opportunity for catering businesses to build relationships with their existing customers and reach out more ones. This holiday presents a unique opportunity to offer customers special deals on Irish-inspired menu items or promotions on St. Patrick's Day events. For instance catering businesses can take advantage of the day by promoting their Saint Patrick's Day menu options or hosting special events with Irish-inspired themes. Furthermore, St. Patrick's Day email marketing campaigns may help food & beverage business owners to increase their sales and revenue. By leveraging the festive spirit of this holiday, businesses can create exciting promotions, target their messages to the right audiences, and ultimately drive more revenue.

Below are some campaign ideas and strategies for a food and beverage businesses looking to celebrate St. Patrick's Day:

  1. Offer St. Patrick's Day-themed menu items: Consider adding special St. Patrick's Day-themed dishes and drinks to your menu for a limited time. This can help create buzz around your business and encourage customers to come in and try something new. For example, a local pub could create a St. Patrick's Day menu with Irish-inspired dishes like corned beef and cabbage, shepherd's pie, and Irish coffee.
  1. Host a Saint Patrick's Day event: Consider hosting a St. Patrick's Day event at your restaurant or bar to celebrate the holiday. This can include live music, drink specials, and other activities to create a festive atmosphere and encourage customers to come in and celebrate the festive day with their beloved ones and have fun! For instance a brewery could host a St. Patrick's Day party with green beer, live music, and Irish-inspired food.
  1. Collaborate with local businesses: Consider partnering with other local businesses to create a St. Patrick's Day-themed package or promotion. This can help expand your reach and create a sense of community around the holiday. For exmaple a small bakery could partner with a local coffee shop to create a St. Patrick's Day-themed package with green pastries and Irish coffee.
  1. Create a social media campaign: Use social media to create a St. Patrick's Day-themed campaign to promote your business. This can include sharing photos of your St. Patrick's Day menu items, running a social media contest, or sharing festive posts to create buzz and engagement. These St Patrick's day activities may even include giving away St. patrick's day accessories, gifts and special crafts. 


Below lies five different subject line samples for an email marketing campaign for a food and beverage business celebrating St. Patrick's Day:

  1. Get your green on: Our St. Patrick's Day menu is here!
  2. Celebrate St. Patrick's Day with us and enjoy our Irish-inspired specials 🍻💚🍻
  3. 🍀Feeling lucky? Join us for a St. Patrick's Day party!🍀
  4. 🍻🍀🍻Your pot of gold is waiting: Enjoy our St. Patrick's Day drink specials
  5. Don't miss out on our St. Patrick's Day-themed bakery treats and desserts!

These subject lines may leverage the St. Patrick's Day email marketing and holiday themes and motifs to capture the attention of subscribers and entice them to open the email and engage with your brand.

As far as you see there are many campaign ideas to choose from to make the campaign unique to your brand. When all these elements come together, St. Patrick's Day email marketing campaigns are a great way to connect with your customers and celebrate the holiday in style! After all, Saint Patrick's Day email marketing is a valuable strategy for catering businesses to build customer relationships, increase sales, and stay top of mind with their customers.

Conclusion for March 17....

In conclusion, Saint Patrick's Day is a beloved holiday that celebrates Irish culture and heritage, with festivities and events taking place around the world. It is an excellent opportunity for businesses to connect with their audience and show appreciation for their support.

As we underlined through the article St. Patrick's Day email marketing campaigns can be used to offer exclusive discounts, promote special events, and showcase themed products or services. By creating engaging content that speaks to your audience's interests and desires, you can build brand loyalty and also may drive sales if you can grab the attention of your email subscribers.

MAILSOFTLY offers personalized and effective email marketing tools for the special days campaigns. Our software and integrated tools can help you create attention-grabbing subject lines, tailor content to specific segments, and create a sense of urgency with limited-time offers or countdown timers. Make use of our platform to create unique and engaging St. Patrick's Day messages that will make your subscribers feel valued and encourage them to take action.

So, celebrate Saint Patrick's Day with Mailsoftly, free email marketing software, and stand out in your subscriber's inbox with your personalized and engaging email marketing campaigns!

Happy St. Patrick's Day!