Wix Email Marketing vs. Mailsoftly Email Marketing

In today's digital landscape, email marketing is a cornerstone for businesses aiming to engage their audience effectively. Two prominent platforms, Wix Email Marketing and Mailsoftly Email Marketing, offer distinct approaches to this essential strategy. Wix Email Marketing provides a straightforward and user-friendly option, integrated with the Wix website builder, making it a convenient choice for those already using the platform. Conversely, Mailsoftly Email Marketing presents a robust and feature-rich solution, ideal for businesses of all sizes aiming to elevate their email marketing endeavors. This article explores and compares these two services, shedding light on their features, advantages, and limitations. It delves into a detailed analysis of their free plans, providing insights into which one might better suit your specific business needs.

Wix email marketing vs. mailsoftly email marketing

What is Wix Email Marketing? 

Wix Email Marketing is a built-in email marketing tool that allows you to create and send professional-looking email campaigns to your subscribers. Wix email marketing campaigns are easy to use, if you're searching for the basic options to send out emails. 

With Wix Email Marketing, you can:

  • Create beautiful emails using pre-designed templates or your own custom designs.
  • Segment your audience and send targeted emails to different groups of subscribers.
  • Automate your email campaigns so they're sent at the right time and to the right people.
  • Track the basic performance of your campaigns and see how your subscribers are engaging with your content.

Wix Email Marketing is a practical and beginner-level solution to stay in touch with your customers, limited promotion of your products and services and drive traffic to your website, if you’re using the free option. 

Features of Wix Email Marketing 

Below are some of the features of using Wix Email Marketing with the free package:

  • Easy to use: Wix Email Marketing is designed to be easy to use, even for beginners.
  • Basic Features: Wix Email Marketing offers a variety of features, including pre-designed templates, email segmentation, campaign automation (email automation wix), and performance tracking. 
  • Integrated with Wix: Wix Email Marketing is integrated with the Wix website builder, so you can manage your email marketing campaigns only within that platform. 

If you're a beginner and looking for a free email marketing solution together with a new website/blog to run, you may prefer Wix Email Marketing as a start point. 


What is Mailsoftly Email Marketing?

Mailsoftly is an innovative email marketing platform that helps businesses to increase their online presence and grow their customer base with the power of email. With Mailsoftly, businesses can easily create and manage campaigns, individual emails and newsletters, as well as track the results from their campaigns.

Mailsoftly offers an array of features designed to help businesses succeed. From simple email template creation and content management tools, to comprehensive analytics and reporting, businesses can optimize their campaign effectiveness in real time. Mailsoftly also provides an array of integrations and customization options to ensure campaigns are tailored to the needs of the business and its customer base.

By streamlining the email marketing process, Mailsoftly makes it easy for businesses to create campaigns, engage their customers, drive conversions, and generate leads. With its automated workflows, businesses can ensure that their campaigns are delivered on time, every time. And with its customer segmentation and targeting capabilities, businesses can understand customers better than ever, and market their products and services to those who are most likely to be interested.

Therefore, Mailsoftly is a powerful email marketing platform that offers a variety of benefits to businesses of all sizes. Below are some of the key benefits of using Mailsoftly Email Marketing:

  • Personalization: Mailsoftly offers a wide range of personalization features, including dynamic content, segmentation, and automation. This allows you to send targeted emails to different groups of subscribers based on their interests and behaviors.
  • Automation: Mailsoftly's automation features allow you to automate your email campaigns, so you can spend less time sending emails and more time focusing on other aspects of your business.
  • Tracking and analytics: Mailsoftly provides detailed tracking and analytics reports, so you can see how your email campaigns are performing and identify areas for improvement.
  • Affordable pricing: Mailsoftly offers a variety of pricing plans to fit the needs of businesses of all sizes.

In addition to these key benefits, Mailsoftly also offers a number of other features, such as:

  • Email templates: Mailsoftly offers a variety of pre-designed email templates that you can customize to match your brand.
  • Email collector: Mailsoftly's email collector widget allows you to collect email addresses from visitors to your website.
  • Contact segmentation: Mailsoftly allows you to segment your contact list based on a variety of criteria, such as interests, demographics, and purchase history.
  • Email automation: Mailsoftly's automation features allow you to send automated emails based on triggers, such as subscriber behavior or purchase events.
  • Email tracking and analytics: Mailsoftly provides detailed tracking and analytics reports, so you can see how your email campaigns are performing and identify areas for improvement.

In short, Mailsoftly is an invaluable email marketing tool that helps businesses succeed in the increasingly competitive online space. With its comprehensive range of features, Mailsoftly makes sure businesses can reach their full potential and drive business growth.

Comparison of  Wix Email Marketing vs. Mailsoftly Email Marketing

Wix Email Marketing is a simple and easy-to-use email marketing service that is designed to be an add-on to any Wix website. It is part of Wix’s Ascend bundle, which includes live chat, invoices, video, and lead capture. Contacts collected via Wix sites are automatically funneled into Ascend, meaning you can run email campaigns to these contacts with just a few clicks. You can also automatically add store products and blog posts from your Wix site into your newsletters. However, its features are basic and you won’t find any deep-level reporting or advanced automation here. With the FreeEmail marketing package you can send 200 emails per month with limitations, for instance you cannot remove Wix Service branding. So if you’re a bigger business that needs these features, it’s simply not for you.

Mailsoftly Email Marketing is a cloud-based email marketing solution that helps businesses of all sizes to create, send, and track email campaigns. It offers a drag-and-drop editor that allows users to create custom templates for newsletters, promotional emails, and other types of email campaigns. It also provides advanced analytics and reporting features that allow users to track the performance of their campaigns in real-time. 

Here are some advantages and disadvantages of both services:


Service Advantages Disadvantages
Wix Email Marketing - Simple and easy-to-use

- 200 email send Limit/month

- Very basic features

- Integrated within Wix sites

- No deep-level reporting or advanced automation

Mailsoftly Email Marketing - Drag-and-drop editor for rich custom templates & newsletters

- Enriched free plan up to 2,000 contacts &  6,000 Email Send Limit/month

- Advanced analytics and reporting features

- Features of sender customization, importing/exporting contacts and performance report options are at the basic paid plan

Here is a comparison of the free plans of Mailsoftly and Wix Email Marketing:

Feature Mailsoftly Free Wix Free
Maximum contacts 2,000 500
Maximum emails per month 6,000 200
Number of users 1 1
E-posta Zaman Planlama Yes Yes
Kontakt Yönetimi Yes Yes
Email Şablonları Yes Limited
Email Statistics Yes Yes
SMTP Ayarlarını Özelleştirin Yes No
Remove branding            No No


As you can see, the Mailsoftly free plan offers more contacts and emails per month than the Wix Email Marketing free plan. Mailsoftly also offers a number of other features that are not available on the Wix Email Marketing free plan, such as notes & follow-up activities, tag management, and performance reports.  Customize SMTP Settings, numerous Email Templates, detailed Email Scheduling. However, the Wix Email Marketing free plan does offer a few features that are not available on the Mailsoftly free plan, such as sender customization and Importing of emails.

Overall, the Mailsoftly free plan is a better option for businesses that need more contacts and emails per month, and for businesses that want to use features such as detailed email statics, email Scheduling and Contact Management. The Wix Email Marketing free plan is a better option for minor-sized companies and individuals that need to introduce their business and new updates to their limited subscibers. 

Ultimately, the best free plan for you will depend on your specific needs and budget.

Below you can also find a list of comparison of the free & basic plans offered by Mailsoftly:

Free and basic plans offered by Mailsoftly

Maximum Contacts:

In Mailsoftly the free plan allows for up to 2,000 contacts, while the basic plan offers a more substantial capacity with 5,000 contacts. This means that the basic plan is suitable for businesses with larger email lists or a growing customer base.

Maximum Emails per Month:

Mailsoftly’s free plan has a monthly limit of 6,000 emails, while the basic plan offers a significantly larger quota of 40,000 emails per month. This expanded email capacity in the basic plan is ideal for those looking to send more frequent or larger email campaigns.

Number of Users:

The free plan permits only a single user, making it suitable for individual users or very small businesses. On the other hand, the basic plan accommodates up to three users, which is beneficial for teams or businesses that require multiple staff members to access and manage the email marketing platform.

Sender Customization, Performance Report, Tag Management and More

Mailsoflty’s basic plan also allows for sender customization, which is particularly valuable for branding and maintaining a professional appearance in your email communications.

Additionally, the basic plan includes the capability to import and export contact and enables the flexibility for users who need to manage their contact lists effectively. The basic plan also provides the ability to attach notes and manage follow-up activities, which can be crucial for keeping track of customer interactions and improving engagement.

Only the basic plan offers access to performance reports, which are vital for monitoring the success of your email campaigns. The absence of this feature in the free plan may make it challenging to assess the effectiveness of your email marketing efforts. The basic plan includes tag management capabilities, enabling users to categorize and segment their contact lists more effectively. This feature is not present in the free plan, limiting the precision of your email targeting.

The basic plan provides implementation support, which can be invaluable for users who are new to the platform and need guidance in setting up their email marketing operations. This support is not available in the free plan. Finally,  the basic plan allows for the removal of Mailsoftly branding from your emails, helping you maintain a consistent and professional brand image. 

In summary, the basic plan offers more generous allowances and a broader range of features compared to the free plan, making it a suitable choice for businesses seeking enhanced capabilities, team collaboration, and a more professional email marketing presence.


In the ever-evolving world of email marketing, the choice between Wix Email Marketing and Mailsoftly Email Marketing largely depends on your business's size, objectives, and budget. Wix Email Marketing, with its simplicity and integration within the Wix ecosystem, is perfect for smaller businesses and individuals looking to reach a limited subscriber base. On the other hand, Mailsoftly Email Marketing, with its extensive features, customizable options, and generous free plan, is tailored for businesses seeking a more comprehensive, professional, and scalable email marketing solution. The advantages and disadvantages of both services have been meticulously examined, enabling you to make an informed decision based on your unique requirements. Ultimately, whether you opt for simplicity or sophistication, these email marketing tools are invaluable in propelling your business forward in the online marketplace.