Stop forcing email marketing into a reviews-platform shape. Standalone product, published pricing, works for any business model. Free hands-on migration in 1-2 hours.
Real screenshots from a live Mailsoftly account - the deliverability tools, spam checks and automation builder you'll use every day. Click any shot to zoom.
The differences that actually show up in your day-to-day work - and your annual invoice. No marketing fluff, just what changes when you switch.
When customers tell us why they finally moved, the answers cluster around the same handful of things. Recognize any of these?
Yotpo Email's strongest features assume you're running Yotpo Reviews (capturing customer reviews on your store) and Yotpo Loyalty (rewards programs). The segmentation, triggers, and journey logic lean on those data sources. Without them, Yotpo Email feels like a generic ESP at premium prices.
Mailsoftly: standalone product, works for any business model without ecosystem lock-inYotpo's center of gravity is Shopify/BigCommerce ecommerce. If you're SaaS, agency, B2B services, media, or non-ecom, you're forcing data into a product shape designed for product catalogs and order events. The features you'd use don't justify the price.
Mailsoftly: works for any business model, no ecom-shaped data requiredYotpo Email doesn't publish detailed pricing. You go through a sales process and get a custom quote based on contact volume, sending frequency, and which Yotpo modules you bundle. Forecasting budget across a 12-month period requires sales conversations, not a public pricing page.
Mailsoftly: published pricing for every tier, $0 to $159/mo at 30K contactsYotpo's pricing model gives discounts when you bundle Email with their Reviews, Loyalty, and Subscriptions modules. If you only want email, you're paying premium unbundled rates. The pricing structure pushes you to adopt more Yotpo, not less.
Mailsoftly: one product, one price, no bundle pressureNo downtime. No data loss. No technical headaches. Our team moves your account from Yotpo while you keep sending.
All plans include AI features, automation, segmentation, and free migration from Yotpo. No annual contract required. Annual billing saves about 20%.
Real customers, in their own words. Businesses leave Yotpo to escape rising costs and limited automation. They stay with Mailsoftly for real human support, better segmentation, and pricing that scales without surprises.
We've been using Mailsoftly for over a year to manage our clients' newsletters and automations. Outstanding customer support - they respond lightning fast and always go above and beyond. The platform is intuitive, efficient, and packed with features that make email marketing a breeze.
As an entrepreneur it is always guesswork when trying a new piece of software, but Mailsoftly comes with not just the elegance of use but the support of the creator of the program itself. The design interface is familiar and easy to work with, and there is the rare comfort of knowing that one is working with a company that cares, top to bottom.
I am extremely pleased with this service. I was using another platform previously and in comparison this is a much better service at a lower cost. The customer service has been top notch - quick & effective. Things were done promptly and with great care. I could not recommend their services more.
No. We import your Yotpo Email contacts, segments, and templates. Your Yotpo account stays active during the cutover so there's zero risk of data loss. Automation flows are rebuilt in Mailsoftly's editor. (If you rely on Yotpo Reviews data feeding segmentation, we'll discuss bridging that during the setup call - though for most non-ecom teams that data isn't load-bearing.)
Most SMB accounts are live and sending in 1-2 hours, on a single Zoom call. We start with a 30-minute scoping segment, then our team handles imports, template rebuilds, automation recreation, and domain authentication while you watch. We send your first campaign together at the end of the call. Complex multi-step automations may need a follow-up session, and domain warm-up continues in the background over the next 7-10 days.
No. We help you authenticate your sending domain (SPF, DKIM, DMARC) and walk you through your first campaign. For most common domain registrars, we can apply the records for you. If you have an in-house IT team, we'll send them clean instructions instead.
Yes - free for any list size. We don't gate it behind a tier or charge a setup fee. Whether you're moving 800 contacts or 80,000, our migration team handles the move at no cost. The only thing you pay for is the monthly plan once you've switched over.
Our team recreates your existing automations step-for-step inside Mailsoftly - welcome series, behavior-based flows, tag rules, and segments. We walk you through each one before anything goes live, so nothing surprises your subscribers. Done by a person on our team, not handed off to a script.
No contract required. Pay monthly, cancel anytime. If you'd rather pay annually, you'll save about 20% - but it's optional, never required. We don't believe in trapping people who would rather leave.
Pricing is published transparently on the pricing page for every tier from 500 contacts up to 30,000. Above 30,000, we offer custom pricing on the same Mailsoftly product - no upsell to a different tier with extra "enterprise" features you don't need. You'll always know what next month costs.
Start free, or let our team migrate your account for you. No contracts, no surprise price jumps, no ticket queues. Just a real human and a calmer inbox.
