Designed for Zoho ecosystem users. Standalone use is rough.
Zoho Campaigns' best features assume you're running Zoho CRM, Zoho Forms, Zoho Sites, and the broader suite. Contact sync, automation triggers, and segmentation all lean on the ecosystem. Outside of it, the product feels half-built and the UX is harder than it should be.
Mailsoftly: standalone product, integrates with whatever CRM you already use