E-commerce Delivery Confirmation Email Template

TL;DR. An e-commerce delivery confirmation email is sent when the carrier marks a package as delivered. The best delivery confirmation emails confirm the delivery date and address, invite a review while satisfaction is high, and give customers a clear path to report any issues — all in a single concise message.

When to send a delivery confirmation email

• Within 1 hour of the carrier's delivered scan firing.
• Before the customer checks on the package themselves — beat the anxiety.
• Suppress if the order already triggered a separate review-request sequence to avoid duplicate ask emails.

What to include in a delivery confirmation email

• Confirmed delivery date and shipping address so the customer can verify.
• A summary of items delivered to catch partial-delivery issues early.
• A review CTA while post-purchase satisfaction is at its peak.
• A clear issue-reporting path with the return window prominently stated.

Subject line examples

• "Your {{store_name}} order has arrived"
• "Delivered: order #{{order_number}}"
• "{{first_name}}, your package is at the door"

FAQ

What should an e-commerce delivery confirmation email include? A delivery confirmation email should confirm the delivery date, list the items received, invite a review, and provide a support path for damaged or missing items. Combining these in a single message is more effective than separate emails sent hours apart.

When is the best time to ask for a product review? The delivery confirmation email is the optimal moment — the customer has the product in hand and purchase satisfaction is typically at its highest. Waiting several days risks lower response rates as the novelty wears off.

How is a delivery confirmation email different from a shipping notification email? A shipping notification email fires when goods leave the warehouse and provides a tracking number; a delivery confirmation email fires when the carrier marks the package as delivered. They trigger at different events and should be sent as separate messages.