20%off
Nonprofit discount
Registered nonprofits get 20% off any paid plan, every month, no expiry. Send us proof of 501(c)(3) status (or local equivalent) and we'll apply it to your account.
Apply for nonprofit pricing Pricing Forever free under 500 contactsSimple, honest pricing
Simple, honest pricing
that scales with you.
30-day money-back guarantee Free migration from any ESP Cancel anytime
ChatGPT and Claude connectors included in every plan, even Free
Find your plan Recommended: Business · $79/mo
Your contacts
10,000
Emails per month
100,000
Recommended for you
Free
For solo founders finding their audience.
$0forever
No credit card required
Use your Google or Microsoft account
- 500 Contacts
- 2,000 Email sends / month
- 1 Team member
- Authenticated domains
- 1 Sender address
- 70 emails a day via Gmail or Outlook
- 150 emails a day via Google Workspace or Microsoft 365
- 1 Active automation
- 1 Active form or landing page
- Remove Mailsoftly branding
- Help center Support
- API access
- Claude & ChatGPT connectors
- A/B testing
- Advanced reports & click map
- Webhooks & higher API limits
- Dedicated IP
- Service Level Agreements
- Security & compliance
- Secure document delivery
- Regulated Environment profile
- AI features
- 3 / month AI email designs
- 10 / day AI subject & preheader suggestions
- AI brand kit from your website
Recommended for you$19 · billed yearly
Starter
Send professional newsletters.
$15/mo
Also send from your Google or Microsoft account
- 1,000 Contacts
- 10,000 Email sends / month
- 1 Team member
- 1 Authenticated domain
- 1 Sender address
- 400 emails a day via Gmail, 250 via Outlook
- 800 emails a day via Google Workspace or Microsoft 365
- 3 Active automations
- 3 Active forms & landing pages
- Remove Mailsoftly branding
- Standard Support
- API access
- Claude & ChatGPT connectors
- A/B testing
- Advanced reports & click map
- Webhooks & higher API limits
- Dedicated IP
- Service Level Agreements
- Security & compliance
- Secure document delivery
- Regulated Environment profile
- AI features
- 10 / month AI email designs
- 10 / day AI subject & preheader suggestions
- AI brand kit from your website
Recommended for you$49 · billed yearly
Basic
For newsletters & growing lists.
$39/mo
Also send from your Google or Microsoft account
- 5,000 Contacts
- 40,000 Email sends / month
- 1 Team member
- 1 Authenticated domain
- 3 Sender addresses
- 400 emails a day via Gmail, 250 via Outlook
- 800 emails a day via Google Workspace or Microsoft 365
- 5 Active automations
- 10 Active forms & landing pages
- Remove Mailsoftly branding
- Standard Support
- API access
- Claude & ChatGPT connectors
- A/B testing
- Advanced reports & click map
- Webhooks & higher API limits
- Dedicated IP
- Service Level Agreements
- Security & compliance
- Secure document delivery
- Regulated Environment profile
- AI features
- 30 / month AI email designs
- 10 / day AI subject & preheader suggestions
- AI brand kit from your website
Most Popular$99 · billed yearly
Business
For growing teams running real campaigns.
$79/mo
Also send from your Google or Microsoft account
- 15,000 Contacts
- 150,000 Email sends / month
- 3 Team members
- 2 Authenticated domains
- 10 Sender addresses
- 400 emails a day via Gmail, 250 via Outlook
- 800 emails a day via Google Workspace or Microsoft 365
- 25 Active automations
- Unlimited Active forms & landing pages
- Remove Mailsoftly branding
- Priority Support
- API access
- Claude & ChatGPT connectors
- A/B testing
- Advanced reports & click map
- Webhooks & higher API limits
- Dedicated IP
- Service Level Agreements
- Security & compliance
- Secure document delivery
- Regulated Environment profile
- AI features
- 50 / month AI email designs
- 10 / day AI subject & preheader suggestions
- AI brand kit from your website
Recommended for you$199 · billed yearly
Premium
For high-volume senders & lifecycle teams.
$159/mo
Also send from your Google or Microsoft account
- 30,000 Contacts
- 300,000 Email sends / month
- 10 Team members
- 5 Authenticated domains
- Unlimited Sender addresses
- 400 emails a day via Gmail, 250 via Outlook
- 800 emails a day via Google Workspace or Microsoft 365
- Unlimited Active automations
- Unlimited Active forms & landing pages
- Remove Mailsoftly branding
- Priority + onboarding Support
- API access
- Claude & ChatGPT connectors
- A/B testing
- Advanced reports & click map
- Webhooks & higher API limits
- Dedicated IP
- Service Level Agreements
- Security & compliance
- Secure document delivery
- Regulated Environment profile
- AI features
- 75 / month AI email designs
- 10 / day AI subject & preheader suggestions
- AI brand kit from your website
Recommended for you
Enterprise
For 30k+ contacts & compliance-heavy teams.
Custom
Tailored to your volume & needs
- Custom Contacts
- Custom Email sends / month
- Unlimited Team members
- Multi Authenticated domains
- Custom Sender addresses
- Custom Gmail and Outlook daily limit
- Custom Google Workspace and Microsoft 365 daily limit
- Custom Active automations
- Unlimited Active forms & landing pages
- Remove Mailsoftly branding
- Dedicated CSM Support
- API access
- Claude & ChatGPT connectors
- A/B testing
- Advanced reports & click map
- Webhooks & higher API limits
- Dedicated IP
- Service Level Agreements
- Security & compliance
- Secure document delivery
- Regulated Environment profile
- AI features
- Custom AI email designs
- 10 / day AI subject & preheader suggestions
- AI brand kit from your website
30-day money-back guarantee Free migration from Mailchimp, Constant Contact, ActiveCampaign, HubSpot No per-seat fees
Healthcare? The Enterprise healthcare setup includes a signed BAA and onboarding, from $249/month billed annually.
*Daily sending limits apply to all plans to ensure optimal deliverability. Each support session includes a 15-minute consultation with our expert team. Onboarding sessions are included in annual plans only and offered once. Full annual fee for yearly plans is charged upfront at signup. 30-day money-back guarantee. No refunds available after the first 30 days. Use is subject to our Terms of Service. Refund requests may be denied for accounts that have sent bulk campaigns or shown signs of misuse, even within the 30-day window.
Billing, in plain words
Easy to start. Easy to leave.
These terms cover the Starter, Basic, Business and Premium plans. Enterprise and invoiced accounts follow the terms agreed with them.
No contract, no exit fee
Pay monthly or yearly. Nothing ties you in past the period you have already paid for, and cancelling costs nothing.
Cancel in the app
Cancel from your billing page in a few clicks. No phone call, no chat. Your plan keeps working until the period you paid for ends.
Pause instead, if you need a break
Pause for one, two or three months, once every 12 months. You are not charged while paused, your contacts and templates stay as they are, and the plan resumes on its own.
Support on every account
Every account, Free included, can open a support ticket from inside the app. That stays open to you after a paid plan ends.
Opening your billing page never triggers a sales email.
Compare plansEvery feature, every plan,
Every feature, every plan,
in one glance.
Show pricing for
| Free$0 | Starter$15/mo | Basic$39/mo | Business$79/mo | Premium$159/mo | EnterpriseCustom | |
|---|---|---|---|---|---|---|
| Core limits | ||||||
| Contacts | 500 | 1,000 | 5,000 | 15,000 | 30,000 | Custom |
| Email sends / month | 2,000 | 10,000 | 40,000 | 150,000 | 300,000 | Custom |
| Sending method | Your Google or Microsoft mailbox | Mailsoftly or your own mailbox | Mailsoftly or your own mailbox | Mailsoftly or your own mailbox | Mailsoftly or your own mailbox | Dedicated setup |
| Gmail, emails per day | 70 | 400 | 400 | 400 | 400 | Custom |
| Outlook, emails per day | 70 | 250 | 250 | 250 | 250 | Custom |
| Google Workspace, emails per day | 150 | 800 | 800 | 800 | 800 | Custom |
| Microsoft 365, emails per day | 150 | 800 | 800 | 800 | 800 | Custom |
| Team members | 1 | 1 | 1 | 3 | 10 | Custom |
| Authenticated domains | ✗ | 1 | 1 | 2 | 5 | Multi |
| Sender addresses | 1 connected mailbox | 1 | 3 | 10 | Unlimited | Custom |
| Campaigns & growth | ||||||
| Active automations | 1 | 3 | 5 | 25 | Unlimited | Custom |
| A/B testing | ✗ | ✗ | ✓ | ✓ | ✓ | ✓ |
| Advanced reports & click map | ✗ | ✗ | ✓ | ✓ | ✓ | ✓ |
| List health & hygiene tools | ✗ | ✗ | ✓ | ✓ | ✓ | ✓ |
| Deliverability reports | ✗ | ✗ | ✓ | ✓ | ✓ | ✓ |
| Active forms & landing pages | 1 | 3 | 10 | Unlimited | Unlimited | Unlimited |
| Shopify integration & revenue tracking | ✗ | ✗ | ✓ | ✓ | ✓ | ✓ |
| Branding & infrastructure | ||||||
| Remove Mailsoftly branding | ✗ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Branded click-tracking domain | ✗ | ✗ | ✗ | Add-on | ✓ | ✓ |
| API access | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Webhooks & higher API limits | ✗ | ✗ | ✗ | ✓ | ✓ | ✓ |
| AI assistant connectors (Claude, ChatGPT, Cursor) | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Dedicated IP | ✗ | ✗ | ✗ | ✗ | ✓ | ✓ |
| Security & compliance | ||||||
| Secure document delivery (identity-checked PDF links) | ✗ | ✗ | ✗ | ✗ | ✗ | ✓ |
| Regulated Environment profile for high-security sending | ✗ | ✗ | ✗ | ✗ | ✗ | ✓ |
| AI features | ||||||
| AI email designs | 3 / month | 10 / month | 30 / month | 50 / month | 75 / month | Custom |
| AI subject & preheader suggestions | 10 / day | 10 / day | 10 / day | 10 / day | 10 / day | 10 / day |
| AI brand kit from your website | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Included in every plan, no limits | ||||||
| Drag-and-drop email editor | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Template gallery | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Contact import wizard | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Segments & filters | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Tags, notes & follow-up activities | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Campaign scheduling | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Open & click reporting | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Unsubscribe & preference pages | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Verified reply-to addresses | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| WordPress embed plugin | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Consent & compliance tools | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Support & services | ||||||
| Support | Help center | Standard | Standard | Priority | Priority + onboarding | Dedicated CSM |
| Migration support | ✗ | Remote guidance | Remote guidance | Hands-on | Hands-on, priority | Done for you |
| Service Level Agreements | ✗ | ✗ | ✗ | ✗ | ✗ | ✓ |
| Use for Free | Buy Now | Buy Now | Buy Now | Buy Now | Request Demo | |
* Only available on annual plans.
Add-ons
Extend any plan à la carte.
Grow your limits or add pro services without changing plans.
Extra onboarding session
15-minute consult with a deliverability expert. Book as many as you need.
$149/ session
Dedicated sending IP
Your own IP, warmed gradually and monitored live. Included on Premium; add to any plan.
$79/ IP / month
Switching from another ESP?Migrate in an afternoon.
Migrate in an afternoon.
Free, with zero downtime.
Our migration engineers move your contacts, templates, segments, and automations in parallel with your current sender. You never miss a send.
Mailchimp Klaviyo ActiveCampaign HubSpot Constant Contact Brevo
1
Kickoff call · 30 min
We audit your current setup & lock the timeline.
2
Parallel rebuild
Templates, flows, segments re-created in Mailsoftly.
3
IP warmup & DNS
SPF, DKIM, DMARC, BIMI configured & verified.
4
Cutover · you send
Your next campaign ships from Mailsoftly. Zero downtime.
Plans at a glance
Every plan, in plain text.
Mailsoftly is email marketing and automation software for growing businesses, nonprofits and public-sector teams. It starts free with your Google or Microsoft account: 500 contacts and 2,000 emails a month. Paid plans are priced by contacts, not seats: Starter is $19 per month for 1,000 contacts ($15 on annual billing), Basic $49 for 5,000 ($39 annual), Business $99 for 15,000 ($79 annual) and Premium $199 for 30,000 ($159 annual). Registered nonprofits and schools get 20% off. Every plan includes human support and free hands-on migration.
| Plan | Monthly | Annual billing, per month | Contacts | Emails per month | Team members | Sends from your Google or Microsoft account |
|---|---|---|---|---|---|---|
| Free | Free | Free | 500 | 2,000 | 1 | Yes: 70 a day via Gmail or Outlook, 150 via Google Workspace or Microsoft 365 |
| Starter | $19 | $15 | 1,000 | 10,000 | 1 | Yes: 400 a day via Gmail, 250 via Outlook, 800 via Google Workspace or Microsoft 365 |
| Basic | $49 | $39 | 5,000 | 40,000 | 1 | Yes: 400 a day via Gmail, 250 via Outlook, 800 via Google Workspace or Microsoft 365 |
| Business | $99 | $79 | 15,000 | 150,000 | 3 | Yes: 400 a day via Gmail, 250 via Outlook, 800 via Google Workspace or Microsoft 365 |
| Premium | $199 | $159 | 30,000 | 300,000 | 10 | Yes: 400 a day via Gmail, 250 via Outlook, 800 via Google Workspace or Microsoft 365 |
| Enterprise | Custom | Custom | Custom | Custom | Unlimited | Yes, custom daily limits |
Prices in USD, verified October 13, 2026. Annual billing saves 20%. Nonprofit and school discount of 20% applies on request.
Do I need a credit card to start?
No. The Free plan is free forever up to 500 contacts and 2,000 monthly sends. No card, no trial clock. Upgrade only when you outgrow it.
How much does Mailsoftly cost?
Free for 500 contacts and 2,000 emails a month with your Google or Microsoft account. Starter is $19 per month for 1,000 contacts ($15 on annual billing), Basic $49 for 5,000 ($39 annual), Business $99 for 15,000 ($79 annual), Premium $199 for 30,000 ($159 annual). Enterprise is quoted. Registered nonprofits and schools get 20% off.
How many team members does each plan include?
Free, Starter and Basic include 1 team member, Business includes 3, Premium includes 10, and Enterprise has no limit. Pricing is by contacts, so there are no per-seat fees on top of the plan.
What are the daily sending limits?
Daily sending limits apply to all plans to protect your sender reputation and keep deliverability high. When you send from your connected Google or Microsoft account, the Free plan allows 70 emails a day, or 150 with Google Workspace or Microsoft 365. Paid plans raise this to 400 a day for Gmail, 250 for Outlook and 800 for Google Workspace or Microsoft 365. Google and Microsoft also apply their own limits to your account. Limits may be adjusted based on bounce and complaint rates as part of our regular reviews.
Can I switch plans or cancel anytime?
Yes. Upgrade, downgrade, or cancel from billing settings. Monthly plans bill monthly; annual plans are paid upfront at signup. We offer a 30-day money-back guarantee; no refunds are available after the first 30 days. Use is subject to our Terms of Service, and refund requests may be denied for accounts that have sent bulk campaigns or shown signs of misuse, even within the 30-day window.
How do onboarding sessions work?
Onboarding sessions are included in annual Business (1 session) and Premium (4 sessions) plans, and offered once. Each session is a 15-minute consultation with an expert. Additional sessions can be purchased separately as an add-on.
Is migration really free?
Yes, on any paid plan. Our migration team handles contacts, templates, segments, and automations from Mailchimp, Klaviyo, ActiveCampaign, HubSpot, and others. Typical migration: one afternoon for up to 100k contacts.
What counts as a contact?
A contact is any unique, active subscriber in your audience. Unsubscribed, bounced, and cleaned contacts don't count. You only pay for people you can actually email.
Do you offer discounts for non-profits or education?
Yes. Registered non-profits and educational institutions (K-12, universities, accredited training providers) each get 20% off any paid plan. See the Special programs section above to apply.
Can my finance team pay by check, PO, or wire instead of card?
Yes. We accept purchase orders, ACH, wire transfers, and paper checks for invoiced customers. NET 30 invoicing, signed MSA, and W-9 are available on request. This is built for school districts, government agencies, and finance teams that can't transact by credit card. Talk to us via the demo-request form to set it up.
Special programs & procurement
DiscountsBuilt for the teams with special needs.
Discounts for mission-driven orgs, flexible procurement for finance departments, custom quotas for developers.
20%off
Education discount
K-12 schools, universities, and accredited training providers get 20% off any paid plan. Verify with your .edu address or institutional documentation.
Apply for education pricingGovernment & procurement
Purchase orders, ACH, wire transfers, and paper checks all accepted. NET 30 invoicing, signed MSA, W-9 on request. Built for school districts, agencies, and finance teams that can't pay by card.
Talk to procurementCustom API quotas & OEM
Claude, ChatGPT and API access come with every plan. Building Mailsoftly into your product? Ask about custom API quotas and OEM-friendly pricing for high-volume integrations and embedded use cases.
Talk to engineering What customers say
Loved by nonprofits, public sector teams and growing businesses who switched.
Real teams running real campaigns on Mailsoftly. No incentivized reviews, no edited quotes.
Mailsoftly streamlines email marketing with its intuitive interface and comprehensive solutions, making it a breeze to navigate while providing invaluable tips and information for campaign success. Its ease of use and powerful features make it a clear five-star winner.
HP
Hugh Plitt
Owner, Huge Health Fitness Marketing Agency
We've been using Mailsoftly for over a year to manage our clients' newsletters and automations. Outstanding customer support, they respond lightning fast and always go above and beyond. The platform is intuitive, efficient, and packed with features that make email marketing a breeze.
AD
Adam Duran
Owner, Magnified Media Agency
I am extremely pleased with this service. I was using another platform previously and in comparison this is a much better service at a lower cost. The customer service has been top notch, quick and effective. Things were done promptly and with great care. I could not recommend their services more.
CJ
Cindy Johnson
CEO & President, Chozen, Inc.
Send emails your
customers actually want.
Join thousands of senders growing with Mailsoftly. Free forever up to 500 contacts. No card, no catch.
No credit card Free migration Cancel anytime