Give people a choice before they hit unsubscribe. Let them pick what they want instead.

An email preference center is a page where each subscriber chooses which types of email they want from you, instead of only being able to unsubscribe from everything. In Mailsoftly the page is branded, hosted for you, and every contact reaches their own version from a link in your emails, so they can keep the emails they want and turn off the rest.

An unsubscribe link is all or nothing, the contact leaves your list entirely. A preference center gives them a middle option, they can turn off one kind of email and keep another. A full unsubscribe is still available, so people who want to leave completely always can.

You choose the email types that fit your business and list them in the designer, such as a newsletter, product updates or event invitations. Each one appears as a simple toggle the subscriber can turn on or off before saving.

No. Mailsoftly hosts the preference center for you and you design it inside the app with a live preview. There is nothing to code, and every subscriber opens their own branded version from your emails.

Giving people clear control over what they receive is good practice and supports GDPR. Every list still honors a full unsubscribe, so the contacts who remain genuinely want your email, which protects both your reporting and your deliverability.

You can start free with your Google or Microsoft account and use Mailsoftly on the free plan, no credit card required. Google Workspace and Microsoft 365 accounts get the quickest start; personal Gmail or Outlook.com works too, with lower sending limits while your account builds trust. Paid plans add higher sending volumes.