Marketing automation software

Automation that shows its work.

Most tools hide your automation behind menus. Mailsoftly puts it on a canvas where every trigger, branch and send is visible, testable, and reporting real numbers.
Free to start with your Google Workspace or Microsoft 365 account · No credit card required
Marketing automation builder in Mailsoftly showing a welcome automation: trigger when a form is submitted, send welcome email, wait two days, then branch on click
Email automation trigger in Mailsoftly: start a flow the moment someone submits your signup form, with an optional entry filter
Welcome email automation reporting in Mailsoftly: 58.4 percent open rate, up 7.2 points vs the previous period
If else branch in a Mailsoftly email automation: contacts who click are tagged Engaged Subscriber, everyone else gets a follow-up email
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How a flow thinks

This page works like your automation will

Four kinds of steps. That's the whole vocabulary, and it's enough to run your entire email program.
⚡ Trigger

It starts when they do

A signup, a form submission, a birthday, a tag, a stretch of silence. The flow wakes up on its own, and you never press send again.

Automation trigger step in Mailsoftly: run the flow when a form is submitted, a contact is created, a tag is added, or a birthday arrives
✉ Action

Say the right thing, then wait

Send the welcome email. Wait two days. Send the follow-up. Waits and sends chain together exactly the way you would do it by hand, minus the hand.

Send email and wait actions chained in a Mailsoftly automation workflow: welcome email first, then a two day wait
⑂ Condition

Branch on what they actually do

Clicked? Tag them as engaged. Didn't? A gentle follow-up goes out instead. Every contact gets the version of your campaign they earned.

Yes or no branch on email click in the Mailsoftly automation builder, splitting contacts into tag Engaged Subscriber and send follow-up paths
✓ Result

Numbers you can defend

Opens, clicks, replies and enrollments per flow, with bots and scanner hits excluded, so what you report is what actually happened.

Email automation analytics in Mailsoftly: emails sent, open rate, click rate, contacts enrolled and an engagement funnel with bot activity excluded
A closer look

Inside the automation builder

The same flow, up close: where it can start, every step you can drop in, and how one branch fans a list into as many paths as you sell.
Value split step in the Mailsoftly automation builder branching contacts into Retainer, Project and Otherwise lanes, each with its own next step
Value split sends every contact down its own lane by any field, a plan tier, a country, a signup source, and the Otherwise lane catches everyone else. Add as many lanes as you have segments.
Trigger settings in Mailsoftly with a form response start event plus an Also start when section adding more parallel entry points to one automation
Start a flow from a form response, a new tag, a birthday and more, then add extra start events so several entry points feed one automation.
Add action menu in the Mailsoftly automation builder grouping Messaging, Tags and Lists, Integration and Flow Control steps including Wait, Wait until and Stop
Every step in one place: send an email or save a draft, add or remove tags and lists, call a webhook, or wait, wait until and stop.
One flow, every angle

Build it. Test-drive it. Prove it.

The same automation, seen the way you need it right now.
Builder
Simulator
Prebuilt flows
Performance
The Mailsoftly automation builder canvas: drag trigger, send, wait and branch steps to build a flow and split on any click
The Builder: drag steps onto the canvas and split on any click. The whole flow at a glance.
Start from a proven recipe

Eight flows, already built

These ship inside the product. Pick one, put your words in, switch it on.
👋
Onboarding

Welcome new contact

Greet every signup instantly, wait a few days, then follow up while you're still fresh in mind.

Onboarding

Double opt-in

Ask new contacts to confirm by email; tag and list them on click, or send a reminder.

🎂
Engagement

Birthday greeting

A personal note on their special day, with an offer inside if you want one.

😴
Retention & win-back

Re-engage passive contacts

Win back contacts who stopped opening, then branch on whether they come back.

📮
Retention & win-back

Post-campaign follow-up

After a campaign is sent, wait, then re-send to the contacts who didn't open it.

Lead capture

Webhook lead capture

Capture leads from any source: find or create the contact, tag them, send the welcome.

🔍🏷

Set it Friday. Check it in three weeks.

Here is what a welcome flow looks like after 30 days on autopilot: 346 emails sent, and no one touched it once.
58.4%
open rate
+7.2pts
vs previous period
144
contacts enrolled
Welcome flow performance dashboard in Mailsoftly after 30 days: 346 emails sent, 58.4 percent open rate, 144 contacts enrolled
FAQ

Questions, answered

What is Mailsoftly marketing automation?

A visual, no-code way to send emails and SMS automatically: welcome series, birthday greetings, win-back campaigns and more. You pick a trigger, drag steps onto a canvas, and the flow runs on its own from then on.

Is Mailsoftly marketing automation free?

Yes. Create your account free with Google or Microsoft sign-in and build your automations on the free plan, no credit card required. Google Workspace and Microsoft 365 accounts get the quickest start; personal Gmail or Outlook.com works too, with lower sending limits while your account builds trust. Paid plans add higher sending volumes.

Do I need technical skills to build a flow?

No. Every flow is built by dragging cards (trigger, send, wait, branch) onto a canvas. If you can describe your process out loud, you can build it.

Can I test an automation before it goes live?

Yes. The simulator runs any real contact through your flow step by step, so you can watch every wait, branch and send before switching it on.

What can trigger an automation?

A new signup, a form submission, a tag being added, a birthday, a webhook from another tool, or a stretch of inactivity. And every flow can branch on what each contact actually does afterwards.

How do I know it's working?

Every flow reports sends, opens, clicks, replies and enrollments, with bot and scanner hits excluded, so the numbers reflect real people, not machines.

Your first flow, live tonight

Sign up free with your Google Workspace or Microsoft 365 account, import your contacts, and let the welcome series introduce itself.

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